Corporate merch for CMOs
For Chief Marketing Officers steering brand expression — Pantone-locked Delta-E ≤ 1.5, retail-grade finish, multi-touchpoint campaign integration, brand-book governance.
What the CMO cares about
The CMO owns brand expression across every touchpoint. Merch is brand-extended-into-physical: a hoodie at a launch event is a media asset that exists in attendee Instagram feeds for years. CMOs need Pantone-locked Delta-E ≤ 1.5 across techniques and dye lots, retail-grade finish quality, sample approval before production, and brand-book compliance enforced at QA gates.
What we deliver to CMOs
Dedicated brand-compliance liaison, Pantone GoeGuide matching, pre-production digital proof + physical sample approval, integrated campaign timing (with paid media flight, PR launch, event date), and post-campaign asset documentation for case studies. Brand-book audit on every new SKU.
Pricing — Italy
EUR pricing excluding VAT. Standard lead 5-8 working days, rush production +35% delivers in 3-5 days. Production hub serves the whole country. IVA 22%, e-invoices via SdI (Sistema di Interscambio). Milano hub.
FAQ
Pantone matching?
Delta-E ≤ 1.5 against approved swatch on cotton; Delta-E ≤ 2.0 on synthetics, glass, leather. Pantone GoeGuide and master-swatch reference.
Brand-book enforcement?
We audit brand book before first SKU, lock approved logo formats, minimum sizes, clear-space rules in a vendor-side play-book. QA gates reject off-spec at proofing stage.
Campaign timing?
We integrate with paid-media flight, PR date, event start. Bonded inventory in Milano for last-minute add-ons.
Sample approval?
Yes — physical sample approval before production runs. 3-7 days sample lead, no production until CMO sign-off.
Retail-grade finish?
Premium blanks (Stanley/Stella, AS Colour), hand-finish inspection, premium packaging.