Event rollout framework — multi-event merch program in one annual cycle
Coordinated rollout of 6-12 events in Italy over 12 months: stage-gates, shared SKU pool, regional drop schedule, post-event reverse-logistics from the Milano hub.
Shared SKU pool and stage-gates
A 6-12 event programme runs cheaper when 60-70% of items reuse a shared SKU pool (tote, bottle, notebook, lanyard) with event-specific personalization on 20-30% (tee, badge, sticker pack). Stage-gates: T-90 brief, T-60 SKU lock, T-45 PO, T-30 production, T-14 ship, T-0 event. Each gate has named owners across procurement, brand, events, logistics.
Regional drops and reverse logistics
Regional staging in Milano plus 2 secondary depots reduces last-mile cost 18-25% across Italy. Reverse logistics on leftover stock: 60% reissued to next event, 25% donated to NGO partner, 15% recycled (rPET stream). All quotes EUR ex-IVA 22% via SdI (Sistema di Interscambio).
Pricing & lead times — Italy
All quotes in EUR excluding IVA 22% via SdI (Sistema di Interscambio). Tiered pricing at MOQ 50/100/250/500 units, with quantity breaks at 1,000+ and 5,000+. Standard lead time 7-10 working days from artwork sign-off, rush 4-6 days at +30-40%. Production coordinated from the Milano hub with BRT/SDA/DHL Express Italia nationwide; direct-to-office, direct-to-event and direct-to-home distribution supported.
FAQ
Who is this frameworks page for?
Procurement, brand, HR, internal comms and event teams running corporate merch programmes in Italy.
What is the typical lead time?
Standard 7-10 working days from artwork sign-off; rush 4-6 days at +30-40% surcharge.
Are prices VAT-inclusive?
No — all prices are in EUR excluding IVA 22% via SdI (Sistema di Interscambio); invoices issued day-of-delivery.
Do you ship outside Italy?
Yes — EU-wide via DHL Express + local couriers. Customs handled from the Milano hub.
What MOQ applies?
MOQ from 50 units; volume tiers at 100/250/500/1000/5000 with progressive discount.