Brand manager persona
Day-to-day execution — owns the briefs, manages the supplier roster, keeps the calendar moving.
Who they are
The brand manager is the daily execution engine — reports to the creative director or CMO, owns 8-15 active briefs at any time, manages a supplier roster of 8-25 vendors across print, garment, packaging and digital, and keeps the marketing calendar moving without surprises. They've been in the role 2-5 years and are evaluated on on-time delivery, brand-book adherence and cost-per-impression metrics.
What they need from a supplier
What they need: clean briefs accepted without 15 back-and-forth emails, fast quoting (24h), accurate ETAs, proactive flagging of risks, and a portal they can show their boss when asked «where is the conference merch?». They want partners who make them look good — not partners who become a daily fire.
Pricing — Italy
EUR pricing excluding IVA 22%. MOQ tier 100/250. Lead 5-8 days, rush +35%. Production hub: Milano.
FAQ
What is the minimum order?
No fixed minimum — for screen and embroidery economies start at 50+ units; DTF and UV print from 1 unit.
How long is production?
Standard 5-8 working days, rush +35% delivers in 3-5 days.
What payment terms?
50/50 for new clients, net-30 from order 4, net-60 for enterprise with credit insurance.
Do you sign NDA?
Yes — mutual NDA is standard for product launches, M&A and confidential campaigns.
Can you ship abroad?
Yes — we ship within the EU and to the UK, US, GCC and CIS via tracked carriers.