Persona: Chief Product Officer (CPO)
What the CPO needs from merch — launch kits, GA-day team gifts, beta-tester thank-yous, roadmap-summit packs.
Overview
The CPO uses merch to celebrate releases, motivate engineering, and bond beta cohorts. Their merch must be developer-credible — clean typography, no kitsch, useful (mug, hoodie, sticker pack, mechanical keyboard).
Process
Typical asks: 200 GA-day team boxes per major release, 80 beta-tester thank-yous per cohort, 500 product-summit conference giveaways, numbered milestone gifts at 1M users.
Pricing — Italy
EUR pricing excluding VAT. Standard lead 5-8 working days, rush production +35% delivers in 3-5 days. Production hub serves the whole country. IVA 22%, e-invoices via SdI (Sistema di Interscambio). Milano hub.
FAQ
What is the minimum order?
No fixed minimum — for screen and embroidery economies start at 50+ units; DTF and UV print from 1 unit.
How long is production?
Standard 5-8 working days, rush +35% delivers in 3-5 days.
What payment terms?
50/50 for new clients, net-30 from order 4, net-60 for enterprise with credit insurance.
Do you sign NDA?
Yes — mutual NDA is standard for product launches, M&A and confidential campaigns.
Can you ship abroad?
Yes — we ship within the EU and to the UK, US, GCC and CIS via tracked carriers.