Creative director persona
Brand-book guardian — defends visual identity across every touchpoint, every supplier, every campaign.
Who they are
The creative director we serve owns the brand's visual identity end-to-end — logo system, typography, motion, colour, and yes, every piece of merch that leaves the building. They've been in the chair 3-7 years, built the brand book personally, and treat suppliers who can't hold Pantone within Delta-E 2.5 as a personal affront. They sit between the CMO and the production teams, attend strategy meetings, and review every important sample personally.
What they need from a supplier
What they need: a production partner who reads the brand book before the first call, who can sample-prove on tight tolerance, and who pushes back when the brand book is being misapplied internally. They want technical depth (embroidery digitisation, Pantone matching, debossing specs) and a single AM who treats brand consistency as a religion.
Pricing — Italy
EUR pricing excluding IVA 22%. MOQ tier 100/250. Lead 5-8 days, rush +35%. Production hub: Milano.
FAQ
What is the minimum order?
No fixed minimum — for screen and embroidery economies start at 50+ units; DTF and UV print from 1 unit.
How long is production?
Standard 5-8 working days, rush +35% delivers in 3-5 days.
What payment terms?
50/50 for new clients, net-30 from order 4, net-60 for enterprise with credit insurance.
Do you sign NDA?
Yes — mutual NDA is standard for product launches, M&A and confidential campaigns.
Can you ship abroad?
Yes — we ship within the EU and to the UK, US, GCC and CIS via tracked carriers.