Founder / CEO persona
Brand story owner — uses merch as a tangible artefact of company values and inflection moments.
Who they are
The founder/CEO uses merch differently from any other persona — not as a procurement line, but as a tangible artefact of the company story. Series funding announcements, IPO eve, 10-year anniversaries, a unicorn-status print, the first 100 employees print — these are moments when the founder personally picks the item, signs cards, and inspects the sample before bulk. The merch is rare, premium, and storied.
What they need from a supplier
What they need: a partner who treats these moments as moments — premium materials, hand-finishing where possible, perfect Pantone, photography of the run, and the kind of attentive AM relationship a CEO can call once a year and have the partner remember which sample was approved 18 months ago.
Pricing — Italy
EUR pricing excluding IVA 22%. MOQ tier 100/250. Lead 5-8 days, rush +35%. Production hub: Milano.
FAQ
What is the minimum order?
No fixed minimum — for screen and embroidery economies start at 50+ units; DTF and UV print from 1 unit.
How long is production?
Standard 5-8 working days, rush +35% delivers in 3-5 days.
What payment terms?
50/50 for new clients, net-30 from order 4, net-60 for enterprise with credit insurance.
Do you sign NDA?
Yes — mutual NDA is standard for product launches, M&A and confidential campaigns.
Can you ship abroad?
Yes — we ship within the EU and to the UK, US, GCC and CIS via tracked carriers.