Sustainability trends 2026
Trend report on what is actually moving in sustainable corporate merch in Italy for 2026 — based on Q1 portfolio data, not vendor decks.
From nice-to-have to non-negotiable
In 2024 sustainable variants were nice optional add-ons in RFQs; in 2026 they appear in 78% of Italy briefs and 54% convert to final order. CSRD reporting, internal ESG targets and end-customer pressure compound. Recycled content is becoming the default ask, virgin material the exception.
What Italy buyers want documented
Concrete asks in the Italy market: recycled percentage per SKU, country of origin, decoration energy class, BSCI/SMETA audit references, FSC certification on paper. We attach the data to the IVA 22% invoice issued via SdI (Sistema di Interscambio) from the Milano hub. Buyer ESG teams paste it directly into the reporting system.
Numbers from Q1 2026
Across 142 Italy portfolios: 78% requested recycled variants, 54% ordered them, average recycled content 41%, price premium 12% (down from 24% in 2024). Most-asked SKUs: RPET tote bags, recycled-cotton tees, FSC notebooks, recycled-aluminium bottles. Premium narrowed fastest on RPET (8%) and recycled paper (5%).
FAQ
Do you ship CSRD-ready data with every order?
Yes — every Italy order ships with a structured CSRD data sheet. No extra cost.
What is the recycled premium in 2026?
Average 12% in Italy — down from 24% in 2024. For some SKUs under 10%.
Can you certify the recycled content?
Yes — GRS or similar certificates available from audited suppliers, attached on request within 24 hours.