Pantone 2026 launch — colour stories for Italy buyers
Free 45-min webinar. Pantone's 2026 colour-of-the-year and full trend palette, what it means for Italy merch, which fabrics will be available, pricing in EUR with IVA 22%.
Agenda
(1) Pantone 2026 colour-of-the-year (announced Dec 2025) — visual deep-dive, cultural context. (2) Spring/Summer and Autumn/Winter palettes — 12 colours, what's safe, what's bold. (3) Fabric availability — which Pantones translate well to cotton (TCX), polyester, recycled blends. (4) Pricing ladder — premium dyes cost more, IVA 22% examples in EUR. (5) Live Q&A with our Color Manager.
Why attend
Pantone's choice ripples through fashion, retail, and merch. Buyers who align in Q1 secure the best fabric allocations; latecomers fight for capacity. We've sourced 2025's Mocha Mousse 100+ times in Italy — patterns from this matter for 2026. Walk away with: print-ready Pantone codes, supplier shortlist, Italy pricing examples.
Format & speakers
60-min live with 15-min Q&A. Antonio Greco — Corp-Merch Color Manager (12 years Pantone matching for Nike/Adidas before Corp-Merch). Lana Park — Trend Forecaster at WGSN (guest, neutral perspective). Recording emailed within 48h. Slides with full Pantone codes (TPX, TCX, TPG) downloadable post-event.
FAQ
When is the colour-of-the-year actually announced?
Pantone announces in early December of each year for the following year. Our webinar runs in Jan/Feb so we have the announcement plus 6–8 weeks of market reaction to share.
Can I sample 2026 colours immediately?
Yes — Corp-Merch can ship physical fabric samples (TCX 100 cotton, polyester) within 5 working days post-webinar. Free for the first 100 registrants.
Will prices go up?
Trending Pantones typically see 5–10% dye premium for the first 3 months as fabric mills ramp. Plan early-bird orders before March for best pricing.
Is it relevant for non-fashion brands?
Yes — tech, finance, consulting all use Pantone for differentiation. We show 2025 examples from each.
Recording access?
MP4 within 48h, available 90 days. Slides in English with it-version of the Pantone code sheet.