Corporate vs event merch
Corporate evergreen merch (year-round, repeatable spec) vs event merch (one-shot, brand-of-the-event).
When Corporate makes sense
Corporate fits when you need speed, low MOQ and a contained brief — a quick-turn order where the exact brand-fit can flex by 5–10%. It works for short-notice events in Italy, one-off training sessions, beta-launch internal merch and most under-€2,000 internal celebrations. The win is calendar speed: you can place the PO on a Monday and have units in Milano by Friday.
Concretely in Italy: corporate maps well to single-colour T-shirts, basic totes, ceramic mugs, plastic-and-paper notebooks and pre-stock pen lines. IVA 22% applies normally via SdI (Sistema di Interscambio). Lead time 3–7 working days, no strike-off required for in-stock.
When event merch makes sense
event merch fits when the brief is brand-critical — top-100 customers, board-level gifts, IPO roadshow, regulator-facing events, hero items for a flagship product launch. The work justifies a longer cycle (3–6 weeks) and a higher unit price (3–10x baseline) because the artefact carries the brand signal far beyond the event itself.
Concretely in Italy: event merch ties to embroidered apparel, leather goods, premium glassware, technical jackets, audio products, bespoke wooden gift boxes, custom Pantone matches and ESG-certified runs. IVA 22% applies normally via SdI (Sistema di Interscambio). Lead time 18–28 working days, mandatory strike-off, GOTS / OEKO-TEX / GRS certificates included on request.
Pricing — Italy
EUR pricing excluding IVA 22%. E-invoices via SdI (Sistema di Interscambio). SEPA or card via Stripe. MOQ depends on item tier. Standard lead 5–8 working days, rush production +35% delivers in 3–5 days. Milano production hub serves the whole country.
FAQ
Can I mix both in one program?
Yes — corporate for volume internal merch, event merch for hero VIP items. Consolidated IVA 22% invoice via SdI (Sistema di Interscambio).
Which has lower MOQ?
Corporate typically starts at 25–50 units; event merch at 100–250 depending on technique.
Which carries more brand signal?
event merch — by design, event merch is engineered to outlast the event and stay in daily use.
Can you handle multi-address in Italy?
Yes — single PO, multiple addresses, single IVA 22% invoice, every parcel tracked individually.
Payment methods?
SEPA, IBAN wire, credit card via Stripe; IVA 22% invoice via SdI (Sistema di Interscambio).