Promotional product vs corporate gift
Promo (pens, stress balls, USB) is high-volume low-unit-cost for trade shows; corporate gift (premium leather, glassware) is low-volume high-unit-cost for executive relationships.
When promo wins
Promotional products win for trade shows, recruiting career fairs, B2C activations, sampling campaigns. Budget EUR 0.50-5 unit, run 500-50k units, branded permanent on commodity items. No personalisation, generic packaging, mass logistics.
When corporate gift wins
Corporate gifts win for C-suite outreach, key-account thanks, board retreats, IPO ceremonies, partner appreciation. Budget EUR 50-500 unit, run 20-300 units, premium materials (leather, glass, brass), individual personalisation, gift box, hand-tied ribbon, hand-written card.
Pricing — Italy
EUR pricing excluding VAT. Standard lead 5-8 working days, rush production +35% delivers in 3-5 days. Production hub serves the whole country. IVA 22%, e-invoices via SdI (Sistema di Interscambio). Milano hub.
FAQ
Tax treatment?
Promo: fully deductible up to EUR 50 unit per recipient/year (Italy). Corporate gift: EUR 50 unit threshold; over EUR 50 unit recipient receives fringe-benefit fiscal impact.
Personalisation level?
Promo: brand logo only. Corporate gift: recipient initials, message, sometimes blind-deboss family crest or company anniversary.
Lead time?
Promo 5-10 days. Corporate gift 3-6 weeks (premium leather, hand-finishing, custom packaging).
Quantity?
Promo 500-50k. Corporate gift typically 20-300, sometimes one-off bespoke.
Compliance?
Anti-bribery (ABAC) limit varies — under EUR 50 unit usually OK; over EUR 100 unit triggers gifts-register entry at most enterprises.