Five definitive guides to corporate merchandise
The five subjects buyers ask for in full rather than in brief, written to be read once and used for a whole programme.
Five guides, each written at length. The corporate merchandise guide sets out the discipline: what merchandise is for, how budgets are usually allocated and what a programme is expected to deliver. The branded apparel guide covers the garment programme in detail, from sizing runs to the decoration limits of each material.
The event merchandise guide works through the three weeks before a date: the brief, the proof, the production window and the distribution plan. The multi-language rollout guide covers what changes when a programme runs in more than one language, from the artwork to the packaging insert.
The sustainable procurement guide is the one to read before a certification appears in a brief. It explains what GOTS, GRS and FSC certificates prove, where a recycled content claim stops being defensible and what evidence has to reach the file.
Five guides
Long reads, meant to be taken in one sitting and used as a reference for the programme that follows.
Frequently Asked Questions
How long does it take to read one of these?
Each runs from fifteen to thirty minutes. They are written to be read in one sitting and then referred back to.
Are the guides updated?
Yes, whenever a regulation or a practice changes the content, and each carries a revision date.
Can we use these internally?
Yes. They are published for buyers and are free to read and to circulate inside your company.
Tell us which guide you need
Say which subject you are working on and what decision it feeds. We point you at the right guide and answer the question it does not settle.