How to secure a merch budget
Build the business case CFOs sign — cost-per-impression, recipient-NPS, retention uplift, line items by category.
Overview
Frame merch as marketing media, not 'swag'. Compare cost-per-impression to digital ads, attach recipient-NPS data, model employee-retention savings, and tie spend to OKRs the CFO already reviews.
Process
Deliverables: 1-page exec summary, line-item budget by category and quarter, KPI dashboard mock, vendor portfolio sheet, risk register. Present jointly with marketing and HR sponsors.
Pricing — Italy
EUR pricing excluding VAT. Standard lead 5-8 working days, rush production +35% delivers in 3-5 days. Production hub serves the whole country. IVA 22%, e-invoices via SdI (Sistema di Interscambio). Milano hub.
FAQ
What is the minimum order?
No fixed minimum — for screen and embroidery economies start at 50+ units; DTF and UV print from 1 unit.
How long is production?
Standard 5-8 working days, rush +35% delivers in 3-5 days.
What payment terms?
50/50 for new clients, net-30 from order 4, net-60 for enterprise with credit insurance.
Do you sign NDA?
Yes — mutual NDA is standard for product launches, M&A and confidential campaigns.
Can you ship abroad?
Yes — we ship within the EU and to the UK, US, GCC and CIS via tracked carriers.