Twenty industry segments and the merchandise each one buys
What each kind of company buys, and the constraints that come from that industry rather than from the product.
Twenty industry segments are covered here, from enterprise software and payments to agtech, biotech research, esports and sportsbook. Each entry describes the programme that industry buys, the volumes involved and the constraints that come from the sector rather than from the product.
Some constraints are regulatory and belong on the buyer's desk. Regtech and insurtech programmes carry strict confidentiality rules about what is printed and who may hold the artwork. Biotech and pharmaceutical programmes carry rules about promotional claims. Medical devices carry rules about what a branded item is allowed to say.
The pricing bands are the same for every segment, from the starter band at 50 to 249 pieces per code up to the corporate band at 5,000 and above, but the mix differs. A software company buying quarterly drops is chasing predictable delivery dates; a pharmaceutical group buying for a congress is chasing the congress date.
Twenty segments
One page per segment, describing the programme, the usual volumes and the rule that constrains it.
Frequently Asked Questions
Do you work in every one of these industries?
Yes. Each segment page records what changes about the merchandise rather than what changes about the industry.
What is the smallest programme a new company runs?
The starter band starts at 50 pieces per code, which covers a launch or a single event.
Can we work with our existing suppliers?
Yes, though we will say plainly where a different producer would cost less or last longer.
Describe your sector and your programme
Tell us the industry, the audience and the quantity. We reply with the merchandise that works for that sector and the constraints to plan around.