SBC Summit Lisbon 2025 — merch recap
SBC Summit Lisbon 2025 wrapped with the largest iGaming/sports-betting trade show footprint in EMEA. Here is what we saw — booth merch, giveaways and Italy-relevant takeaways.
The show in numbers
SBC Summit 2025 in Lisbon drew 30,000+ attendees, 600+ exhibitors and 500+ speakers across the iGaming, sports-betting, payments and affiliates ecosystem. Booth merch density was visibly up vs 2024 — more pieces per booth, more premium VIP gifting, more on-stand giveaways for badge scans.
What worked, seen from the Italy angle
Booths from Italy and EU peers performed best with three-tier merch: visible mass-giveaway (branded bottles, lanyards), mid-tier scan-incentive (tech accessories EUR 8-20) and locked-down VIP gifting (EUR 80-180 limited-edition). The merch was coordinated from the Milano hub with IVA 22% via SdI (Sistema di Interscambio) for sponsoring brands based in Italy.
What we shipped to Lisbon
Across 14 SBC-attending clients in 2025 we shipped 38,500 mass-giveaway pieces, 8,200 scan-incentive items, 1,150 VIP gifts. Average lead time 9 working days, 11% rush at +30-40% premium. Zero shipment misses. Photo proof and serialised packing list on every consignment. Net 30/45 SEPA across the board.
FAQ
Can you ship merch to Lisbon for our booth?
Yes — we routinely ship from Italy to Lisbon and other EU show floors. Direct-to-venue with show-floor receipt.
What budget should we plan per attendee?
Rough rule from 2025 data: EUR 1.50-3.50 mass giveaway, EUR 8-20 scan incentive, EUR 80-180 VIP. Mix depends on booth size.
How early should we order?
Sign off artwork 4-5 weeks pre-show in Italy for comfortable lead time; rush production possible to 10 days at premium.