Corporate merch in other countries:AMArmeniaGEGeorgiaTRTürkiyeRSSerbiaAEUAECYCyprusPTPortugalPLPolandESSpain

2024 in review

An honest, anonymised year-in-review for our Italy operations in 2024 — orders, EUR volume, category mix, supplier base.

Headline numbers — 2024

In Italy across 2024 we processed 1,180 corporate orders, EUR 8.7M total contracted volume, average order EUR 7,400, median EUR 3,900. 142 active accounts at year-end. 91% repeat-order rate. Average lead time 10.4 working days. 99.2% on-time delivery. Net 30/45 SEPA the dominant payment term.

Category mix

Top categories by EUR volume in Italy 2024: apparel (tees, polos, hoodies) 28%, drinkware (bottles, mugs) 17%, tech accessories (power banks, chargers) 14%, bags (tote, backpack) 12%, writing instruments 8%, premium gifting (leather, wood) 7%, other 14%. Pricing in EUR excluding IVA 22% via SdI (Sistema di Interscambio), coordinated from the Milano hub.

What worked, what to improve

What worked: photo proof on every consignment (zero disputes), four-band MOQ quoting, CSRD data sheet. What to improve into 2025: faster artwork iteration (target 24h vs 36h), more recycled variants in default quote, more direct-to-event SKUs for trade-show clients. Net: solid year for Italy, with clear levers to pull next.

FAQ

Are the numbers audited?

Internally reconciled to IVA 22% invoices issued via SdI (Sistema di Interscambio) in Italy; not externally audited. Available for buyer due diligence on request.

Are individual clients identified?

No — all numbers are aggregated and anonymised. Reference case studies available under NDA.

Can you produce a similar year-in-review for our account?

Yes — for accounts active 12+ months we produce an annual scorecard with category mix, lead times and savings vs benchmark.

Want to discuss?