Corporate merchandise for Lingotto Fiere

Programme and audience planning

• Lingotto Fiere · Sales kickoff merchandise: For Sales kickoff merchandise, this MICE merchandise activity uses the following procurement goal and evidence controls. The programme goal is to turn selected employee and candidate touchpoints into consistent physical brand experiences. Success is described through observable use, accurate allocation, complete delivery and an agreed response or adoption measure. The brief keeps employee journey, candidate context, community use and programme measurement visible so the kit does not become an unrelated collection of logo items. For Sales kickoff merchandise, treat candidates at defined recruitment stages as a distinct audience segment for Employer-brand merchandise; record what they receive, why it is relevant, which variants apply and who approves eligibility. Record size, language, role, location and entitlement variants only when they change the physical item or packing instruction; use a controlled source with an owner and freeze date.
• Lingotto Fiere · Team-building event merchandise: For Team-building event merchandise, this MICE merchandise activity uses the following procurement goal and evidence controls. The programme goal is to help participants identify, use and remember a shared team programme. Success is described through observable use, accurate allocation, complete delivery and an agreed response or adoption measure. The brief keeps attendance, activity, weather, sizing and on-site issue points visible so the kit does not become an unrelated collection of logo items. Treat facilitators, hosts and operational crew as a distinct audience segment for Team-event merchandise; record what they receive, why it is relevant, which variants apply and who approves eligibility. Set a contingency by risk and distribution model, then state where it is held and who may release it; a single unexplained percentage hides which shortage it is intended to cover.
• Lingotto Fiere · Conference delegate welcome packs: For Conference delegate welcome packs, this MICE merchandise activity uses the following procurement goal and evidence controls. The programme goal is to support delegates, speakers and sponsors with useful, easy-to-distribute items. Success is described through observable use, accurate allocation, complete delivery and an agreed response or adoption measure. The brief keeps registration flow, session use, sponsor visibility and venue handover visible so the kit does not become an unrelated collection of logo items. Treat sponsors and partner representatives as a distinct audience segment for Conference merchandise; record what they receive, why it is relevant, which variants apply and who approves eligibility. Reconcile ordered, accepted, packed, shipped, delivered, issued and remaining units so the team can measure allocation accuracy and plan reuse without double counting.
• Lingotto Fiere · Exhibition booth staff kits: For Exhibition booth staff kits, this MICE merchandise activity uses the following procurement goal and evidence controls. The programme goal is to equip booth teams and create relevant follow-up touchpoints for qualified visitors. Success is described through observable use, accurate allocation, complete delivery and an agreed response or adoption measure. The brief keeps booth work, lead qualification, carry convenience and post-show follow-up visible so the kit does not become an unrelated collection of logo items. For Exhibition booth staff kits, treat booth, demonstration and hospitality staff as a distinct audience segment for Trade-show merchandise; record what they receive, why it is relevant, which variants apply and who approves eligibility. For Exhibition booth staff kits, build quantities for Trade-show merchandise from named cohorts, confirmed attendance or a documented forecast; keep forecast, reserved stock, personalised records and approved production quantity as separate figures.
• Lingotto Fiere · Customer referral programme merchandise: The programme goal is to make the programme useful to its defined recipients and measurable against an owned business objective; the control links each recipient cohort to a physical entitlement. Success is described through observable use, accurate allocation, complete delivery and an agreed response or adoption measure. The brief keeps eligibility, programme rules, recipient data, fulfilment evidence and outcome ownership visible so the kit does not become an unrelated collection of logo items. Treat client contacts grouped by relationship and policy as a distinct audience segment for Customer referral programme merchandise; record what they receive, why it is relevant, which variants apply and who approves eligibility. Work backwards from the real in-use date through delivery acceptance, kitting, quality checks, decoration, sample or proof approval, sourcing and brief sign-off. Programme-specific control: field, inside-sales and account teams; no defined owner or measure for programme outcomes.

Merchandise architecture

• Lingotto Fiere · Custom USB drives: A useful custom usb drives brief starts with the recipient, the intended use and the conditions in which the item will be handled. Product photographs alone do not define construction, fit, capacity, finish or compatibility with a decoration process. Conference resource distribution. Define who receives the item, how it is handed over and what action or practical need it supports so quantity and packing decisions remain auditable. Plastic, aluminium, steel or combined housing. Record this component separately because a material change can alter colour, durability, weight and decoration results Do not extend a supplier document for one component to the complete product without evidence. Preloaded files require version control, malware scanning and privacy review. Treat this as a decision point in the brief and request item-specific evidence or a sample where the outcome matters.
• Lingotto Fiere · Wireless chargers: A useful wireless chargers brief starts with the recipient, the intended use and the conditions in which the item will be handled. Product photographs alone do not define construction, fit, capacity, finish or compatibility with a decoration process. Conference or partner technology gifts. Define who receives the item, how it is handed over and what action or practical need it supports so quantity and packing decisions remain auditable. Cable, connector, feet and indicator components. Record this component separately because a material change can alter colour, durability, weight and decoration results Do not extend a supplier document for one component to the complete product without evidence. Wireless compatibility depends on the device, case, alignment and standard. Treat this as a decision point in the brief and request item-specific evidence or a sample where the outcome matters.
• Lingotto Fiere · Charging cables: A useful charging cables brief starts with the recipient, the intended use and the conditions in which the item will be handled. Product photographs alone do not define construction, fit, capacity, finish or compatibility with a decoration process. Business travel sets. Define who receives the item, how it is handed over and what action or practical need it supports so quantity and packing decisions remain auditable. Copper conductors and insulation documented for the model. Check the declared composition and the feel or finish on a physical reference where that attribute matters Do not extend a supplier document for one component to the complete product without evidence. Connector shape does not establish charging power or data capability. Treat this as a decision point in the brief and request item-specific evidence or a sample where the outcome matters.
• Lingotto Fiere · Mouse pads and desk mats: A useful mouse pads and desk mats brief starts with the recipient, the intended use and the conditions in which the item will be handled. Product photographs alone do not define construction, fit, capacity, finish or compatibility with a decoration process. Branded meeting-room equipment. Define who receives the item, how it is handed over and what action or practical need it supports so quantity and packing decisions remain auditable. Rubber or alternative non-slip base. Record this component separately because a material change can alter colour, durability, weight and decoration results Do not extend a supplier document for one component to the complete product without evidence. Tracking depends on sensor and surface interaction. Treat this as a decision point in the brief and request item-specific evidence or a sample where the outcome matters.
• Lingotto Fiere · Corporate gift boxes: A useful corporate gift boxes brief starts with the recipient, the intended use and the conditions in which the item will be handled. Product photographs alone do not define construction, fit, capacity, finish or compatibility with a decoration process. Client and partner gifting. Define who receives the item, how it is handed over and what action or practical need it supports so quantity and packing decisions remain auditable. Magnet, ribbon, adhesive, foam or moulded insert where specified. Record this component separately because a material change can alter colour, durability, weight and decoration results Do not extend a supplier document for one component to the complete product without evidence. Dark uncoated surfaces can show rub marks and fingerprints. Treat this as a decision point in the brief and request item-specific evidence or a sample where the outcome matters.
• Lingotto Fiere · Employee welcome kits: A useful employee welcome kits brief starts with the recipient, the intended use and the conditions in which the item will be handled. Product photographs alone do not define construction, fit, capacity, finish or compatibility with a decoration process. Remote-worker equipment and culture packs. Define who receives the item, how it is handed over and what action or practical need it supports so quantity and packing decisions remain auditable. Each selected product with its own material specification. Check the declared composition and the feel or finish on a physical reference where that attribute matters Do not extend a supplier document for one component to the complete product without evidence. Substituting one item can change insert fit, weight and messaging. Treat this as a decision point in the brief and request item-specific evidence or a sample where the outcome matters.

Branding and approval controls

• Lingotto Fiere · Screen-printed transfers: Artwork requirements. Build production artwork around the actual process data represented by ink system, release carrier, press settings and textile response; keep revisions controlled for Custom hoodies. Proof and sample plan. Approve a physical reference on Branded T-shirts that records ink system, release carrier, press settings and textile response; a visual mock-up remains layout evidence only.
• Screen-printed transfers: Production quality checks. Inspect Custom sweatshirts against the approved reference and record defects related to ink system, release carrier, press settings and textile response; isolate nonconforming units. Limits and risks. Rework the specification when Custom hoodies geometry, artwork detail or field use falls outside the approved limits for ink system, release carrier, press settings and textile response; record the residual risk before production.
• Lingotto Fiere · Print-and-cut vinyl transfers: Artwork requirements. Build production artwork around the actual process data represented by print profile, contour path, carrier, press settings and fabric response; keep revisions controlled for Branded tote bags. Proof and sample plan. Approve a physical reference on Corporate jackets that records print profile, contour path, carrier, press settings and fabric response; a visual mock-up remains layout evidence only.
• Print-and-cut vinyl transfers: Production quality checks. Inspect Laptop bags against the approved reference and record defects related to print profile, contour path, carrier, press settings and fabric response; isolate nonconforming units. Limits and risks. Rework the specification when Branded tote bags geometry, artwork detail or field use falls outside the approved limits for print profile, contour path, carrier, press settings and fabric response; record the residual risk before production.
• Lingotto Fiere · Embroidered patches: Artwork requirements. Build production artwork around the actual process data represented by thread coverage, base fabric, border, backing and attachment method; keep revisions controlled for Travel bags. Digitised stitches build the motif above a twill base; specify stitch direction, density, underlay and merrowed or heat-cut border, then inspect thread breaks, puckering and loose tails. Proof and sample plan. Approve a physical reference on Corporate backpacks that records thread coverage, base fabric, border, backing and attachment method; a visual mock-up remains layout evidence only. Digitised stitches build the motif above a twill base; specify stitch direction, density, underlay and merrowed or heat-cut border, then inspect thread breaks, puckering and loose tails.
• Embroidered patches: Production quality checks. Inspect Corporate jackets against the approved reference and record defects related to thread coverage, base fabric, border, backing and attachment method; isolate nonconforming units. Digitised stitches build the motif above a twill base; specify stitch direction, density, underlay and merrowed or heat-cut border, then inspect thread breaks, puckering and loose tails. Limits and risks. Rework the specification when Travel bags geometry, artwork detail or field use falls outside the approved limits for thread coverage, base fabric, border, backing and attachment method; record the residual risk before production. Digitised stitches build the motif above a twill base; specify stitch direction, density, underlay and merrowed or heat-cut border, then inspect thread breaks, puckering and loose tails.
• Lingotto Fiere · Woven patches: Artwork requirements. Build production artwork around the actual process data represented by yarn detail, woven edge, backing, attachment and wash conditions; keep revisions controlled for Branded caps. Coloured yarns form the artwork inside a thin woven badge; specify warp-and-weft resolution, yarn palette and laser-cut or woven edge, then inspect letter closure, fraying and backing distortion. Proof and sample plan. Approve a physical reference on Corporate backpacks that records yarn detail, woven edge, backing, attachment and wash conditions; a visual mock-up remains layout evidence only. Coloured yarns form the artwork inside a thin woven badge; specify warp-and-weft resolution, yarn palette and laser-cut or woven edge, then inspect letter closure, fraying and backing distortion.

Kitting and venue handover

• Lingotto Fiere · Sales kickoff merchandise: Design packaging around protection, presentation and parcel efficiency; confirm insert fit using the real components because substitutions can alter weight and geometry. For Sales kickoff merchandise, work backwards from the real in-use date through delivery acceptance, kitting, quality checks, decoration, sample or proof approval, sourcing and brief sign-off.
• Lingotto Fiere · Team-building event merchandise: For multiple destinations, prepare a packing list and label rule per carton or parcel; minimise personal data and provide it through the agreed controlled channel. Treat artwork approval, recipient data, size allocation, component availability, venue or address instructions and payment approval as dependencies with named owners.
• Lingotto Fiere · Conference delegate welcome packs: Confirm consignee, access instructions, storage, handout owner and exception process for every destination before dispatch; carrier tracking does not prove correct internal distribution. Recalculate the plan when quantity, SKU, destination, decoration or version changes; earlier timing guidance no longer applies automatically after a material change.
• Custom USB drives: Label outer cartons of custom usb drives with product, colour, variant, quantity and destination, and use recipient or team labels only when the distribution plan needs them. Compare the received custom usb drives with the approved product reference and proof, including colour, dimensions, construction, marking position and legibility.
• Wireless chargers: For multi-site or event distribution of wireless chargers, split quantities in the packing instruction before dispatch and provide a carton-level packing list that the receiving team can reconcile without opening every box. Inspect the functional points specific to this category: model and documentation, supplied cable, feet and housing, device alignment, indicator, charging function with an agreed compatible device and power input, surface temperature observation and mark clearance.
• Charging cables: Before dispatching charging cables, confirm the consignee, access restrictions, delivery window and storage plan from current destination instructions; packaging suitability and venue acceptance are separate checks. Use a documented charging cables sampling plan appropriate to the order and risk, isolate nonconforming units, and record the disposition rather than mixing them back into accepted stock.

Questions for the venue or organiser

• Lingotto Fiere: List component priorities, exclusions, acceptable alternatives and the evidence required for claims. For Sales kickoff merchandise, risk: obsolete sales claims or documents left in kits. Assign an owner, decision date, evidence source and fallback that preserves the purpose of Sales enablement kits without making an unsupported promise.
• Lingotto Fiere: Provide quantity by cohort, size, language, role and destination with source and freeze date. Risk: uncontrolled role or location variants. Assign an owner, decision date, evidence source and fallback that preserves the purpose of Employer-brand merchandise without making an unsupported promise.
• Lingotto Fiere: Provide brand files, copy, colour references, partner rules and the final artwork approver. Risk: freight labels, booking details and restricted delivery windows. Assign an owner, decision date, evidence source and fallback that preserves the purpose of Conference merchandise without making an unsupported promise.
• Lingotto Fiere: Provide packing, personalisation, label, data-handling, delivery and handout instructions. Risk: too many artwork or language versions without ownership. Assign an owner, decision date, evidence source and fallback that preserves the purpose of Trade-show merchandise without making an unsupported promise.
• Lingotto Fiere: Provide brand files, copy, colour references, partner rules and the final artwork approver. Design packaging around protection, presentation and parcel efficiency; confirm insert fit using the real components because substitutions can alter weight and geometry. Programme-specific control: client contacts grouped by relationship and policy; relationship-appropriate core gift.
• Lingotto Fiere: Provide packing, personalisation, label, data-handling, delivery and handout instructions. Confirm consignee, access instructions, storage, handout owner and exception process for every destination before dispatch; carrier tracking does not prove correct internal distribution. Programme-specific control: qualified prospects and invited visitors; approved greeting card with controlled language version.
• Lingotto Fiere: Name the budget owner, approval owners, in-use date and outcome measures without assuming a quoted price or timing. Design packaging around protection, presentation and parcel efficiency; confirm insert fit using the real components because substitutions can alter weight and geometry. Programme-specific control: alumni and employee-community members; notebook and writing component for active use.
• Lingotto Fiere: State the business goal, primary audience and intended action or use for Brand ambassador and PR kits. Confirm consignee, access instructions, storage, handout owner and exception process for every destination before dispatch; carrier tracking does not prove correct internal distribution. Programme-specific control: creators and analysts receiving a launch briefing; sequenced launch box for a defined recipient.

Procurement brief checklist

• Sales kickoff merchandise: Record size, language, role, location and entitlement variants only when they change the physical item or packing instruction; use a controlled source with an owner and freeze date. For Sales kickoff merchandise, prepare vector marks, final copy, colour references and brand hierarchy for Sales enablement kits; identify the legal owner of every logo and any language or partner version.
• Team-building event merchandise: Set a contingency by risk and distribution model, then state where it is held and who may release it; a single unexplained percentage hides which shortage it is intended to cover. Approve decoration on the selected model, colour and surface at finished size; a screen mock-up checks layout but cannot prove texture, opacity, relief, curvature or production colour.
• Conference delegate welcome packs: Reconcile ordered, accepted, packed, shipped, delivered, issued and remaining units so the team can measure allocation accuracy and plan reuse without double counting. Create an artwork matrix linking component, SKU, method, position, dimensions, colour version and file revision; withdraw superseded files from the working folder.
• Customer loyalty and retention rewards: Review a complete first packed kit to verify component count, sequence, personalisation, printed version, protective fit, label and recipient experience. Programme-specific control: compatible technology accessory confirmed for the selected model; no defined owner or measure for programme outcomes. Recalculate the plan when quantity, SKU, destination, decoration or version changes; earlier timing guidance no longer applies automatically after a material change. Programme-specific control: channel and delivery partners; substitutions that change function, presentation or evidence.
• Customer referral programme merchandise: Record approvals and inspection results with SKU, artwork revision and date so replacements and later cohorts can be checked against the same decision trail. Programme-specific control: protective presentation box and message card; recipient eligibility, value and acceptance-policy conflicts. Work backwards from the real in-use date through delivery acceptance, kitting, quality checks, decoration, sample or proof approval, sourcing and brief sign-off. Programme-specific control: field, inside-sales and account teams; no defined owner or measure for programme outcomes.
• Recruitment and career-fair merchandise: Review a complete first packed kit to verify component count, sequence, personalisation, printed version, protective fit, label and recipient experience. Programme-specific control: wearable item selected by fit, climate and use; obsolete sales claims or documents left in kits. Recalculate the plan when quantity, SKU, destination, decoration or version changes; earlier timing guidance no longer applies automatically after a material change. Programme-specific control: candidates at defined recruitment stages; attendance changes after quantities are allocated.
• Custom USB drives: Inspect the functional points specific to this category: model, connector and stated capacity identification, mount and read/write function using an agreed sample procedure, casing, cap or swivel, file-set verification and mark legibility. Choose packaging that protects the connector, housing, moving parts and data label without adding layers that have no distribution purpose; confirm whether individual bags, dividers, sleeves or tissue are actually required.
• Wireless chargers: Use a documented wireless chargers sampling plan appropriate to the order and risk, isolate nonconforming units, and record the disposition rather than mixing them back into accepted stock. Label outer cartons of wireless chargers with product, colour, variant, quantity and destination, and use recipient or team labels only when the distribution plan needs them.

Corporate merchandise catalogue

Custom USB drivesWireless chargersCharging cablesMouse pads and desk matsCorporate gift boxesEmployee welcome kits

Branding methods

Screen-printed transfersPrint-and-cut vinyl transfersEmbroidered patchesWoven patches

Merchandise programmes

Customer loyalty and retention rewardsCustomer referral programme merchandiseRecruitment and career-fair merchandiseBrand ambassador and PR kitsWorkplace wellness and safety merchandise

MICE merchandise

Sales kickoff merchandiseTeam-building event merchandiseConference delegate welcome packsExhibition booth staff kits