AffPapa Madrid 2027: B2B merch for Madrid

Merch planning for AffPapa Madrid 2027 exhibitors

Dates

18 - 20 May 2027

Venue

Madrid, Spain

AffPapa Madrid is the spring 2027 stop in the AffPapa conference circuit dedicated to affiliate marketing in the iGaming sector, organised by AffPapa, and gathers in Madrid over three days affiliate teams, network representatives and program managers working with operators regulated across southern Europe and LATAM. The Madrid leg sits among the network-side events that teams based in Italy, Malta and Cyprus usually attend to update their commercial partners, align campaign terms and close new affiliations ahead of summer.

The three-day calendar is heavily compressed on the B2B side: the first two days are dedicated to one-to-one meetings, themed panels and working tables, while the third day is generally reserved for informal networking and partnership announcements. For affiliate programs that exhibit with a stand, merch has to be on site from the first morning, before the halls open and network managers arrive. Coordinating artwork, per-recipient quantities, packaging and the named on-site recipient in advance is what separates merch that lands on day one from material stranded in a Madrid courier warehouse.

Corp-Merch.IT works the Madrid stop like every other date on the AffPapa circuit: production run from the Italian hub, deliveries in 24-48 hour windows to the Iberian peninsula via BRT, SDA, GLS, DHL Express or UPS, and full documentation (packing list, EUR invoice, origin declaration) for stands crossing the Italy-Spain border. For Italian clients with a VAT registration the invoice is issued through the Italian Revenue Agency's Sistema di Interscambio (SdI) with 22% IVA applied in EUR; reverse charge applies for intra-EU buyers (verified via VIES), split payment for public entities, and Codice Destinatario or PEC for electronic delivery. International clients can settle in USD, GBP or CHF at the invoice-day exchange rate.

Production and venue logistics for Madrid

Before production starts, confirm artwork, per-code and per-recipient quantities, the on-site receiver and the courier type. Venue delivery rules, dock access windows and the stand number should be checked against the current exhibitor manual that AffPapa publishes before the event. May traffic in central Madrid, especially around the Paseo del Prado and the Azca area, heavily conditions loading windows and often makes a buffer in a Madrid hotel or local office necessary alongside the direct venue delivery.

For Italian programmes crossing the border, deliveries leave the hub and reach destination in 24-48 hour windows via carriers familiar with the Italy-Spain motorway network (Milan-Barcelona-Madrid leg). For shipments above 1,000 pieces we offer appointment delivery with phone pre-notice and, on request, on-site set-up by our staff at the stand. For clients subject to CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we provide a sustainability data sheet per PO with Scope 3 CO₂e estimates per GHG Protocol Corporate Value Chain, calculated on the hub-to-venue lane and the production districts involved.

Brief, art adaptation and production tiers

The AffPapa Madrid programme brief kicks off by aligning the visual references of the client's affiliate programme, the iconic elements to bring into the stand merch, the items to be quoted and the per-recipient quantities (stand staff, hostesses, sales, qualified leads, network managers, speakers). Corp-Merch.IT responds with a structured proposal within 48 business hours, complete with a physical sample for the most critical pieces (branded textiles, drinkware, premium items), technical sheets for serial items and a bill of materials with prices and MOQ by tier: starter (50-249 pieces per code), standard (250-999), enterprise (1,000-4,999), corporate (5,000+). For affiliate programs that also participate in other AffPapa circuit stops and side events we set up an annual supply contract with per-edition reviews and dedicated volume discounts across the calendar.

On the artwork side we receive the client's master files (AI, EPS, PDF/X-4, CMYK images at 300 dpi) and manage art adaptation for the different decoration methods: digital print on cotton and paper, embroidery on textiles, screen-printing on T-shirts and shoppers, pad printing on promotional items, laser engraving on metals and bamboo, hot stamping on small accessories. For graphics that require multiple versions (sales, lead, network, speaker) we manage versioning and intermediate approvals. Physical samples are produced and shipped to the client for approval by the fifth week of the brief; for printed small leather goods and premium objects timelines extend by 1-2 weeks depending on craftsmanship complexity.

Standard commercial terms are 30 days invoice date, 10% deposit on first order for new clients, and improved terms after the first 90 days of history. The invoice is issued in EUR with 22% IVA via SdI; for intra-EU buyers reverse charge is available with VIES VAT verification; for extra-EU markets we convert and settle in USD, GBP or CHF at the invoice-day exchange rate. For corporate orders above 5,000 pieces we propose staggered payment in two tranches (50% on confirmation, 50% on delivery) and a reorder plan for the following AffPapa calendar dates.

Frequently asked questions

Certifications, quality and lot traceability

For affiliate programs operating across Europe and LATAM, the compliance profile of the merch is part of due diligence. We work with Italian and European producers operating under ISO 9001 (quality), ISO 14001 (environmental management) and SA8000 or equivalent for social responsibility, holding the main product certifications required by the segment: OEKO-TEX Standard 100 on skin-contact textiles (cotton for T-shirts and shoppers, polyester for sweatshirts), GOTS on organic cotton, GRS on recycled polyester, REACH (Reg. CE 1907/2006) with the SVHC declaration for chemicals, and RoHS 2011/65/EU compliance for electronic items (power banks, USB hubs, charging cables).

For leather articles and small leather goods (Tuscan production district of Scandicci) the producer issues leather traceability, tannery origin and REACH SVHC compliance. For promotional items in plastic, bamboo, metal and paper the producer keeps the material technical sheets and conformity declarations under EU Packaging and Packaging Waste Regulation 2025/40 and the Italian D.Lgs. 152/2006 (Testo Unico Ambientale) on environmental compliance. On packaging, paper-product manufacturers (labels, boxes, shoppers) offer FSC or PEFC options and, on request, plastic-free solutions with vegetable-based inks.

For clients subject to CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we integrate into the PO a sustainability data sheet with Scope 3 CO₂e estimates per GHG Protocol Corporate Value Chain, broken down by material (cotton, recycled polyester, steel, aluminium, bamboo, paper), for the hub-to-venue lane and the named production districts. For affiliate programs with internal responsible-gambling or ethical compliance policies we can also issue a separate declaration attesting the absence of misleading claims and conformity of the merchandise to the client's guidelines on advertising, audience and regulated claims.