Eurochocolate Perugia: B2B merch for chocolate makers, brand teams and delegations

Merchandising for teams around Eurochocolate Perugia

Dates

Ten days in the historic centre of Perugia, typically in mid-October each year

Venue

Historic centre of Perugia, Umbria, Italy

Eurochocolate Perugia is the international event dedicated to chocolate that every year, for ten days in October, transforms the historic centre of Perugia — Corso Vannucci, Piazza IV Novembre, the Giardini del Pincetto, Piazza Italia — into a chocolate village with stands of Italian and international makers, workshops, showcooking, themed routes, tasting areas and educational spaces for schools. The event attracts hundreds of thousands of Italian and international visitors across the whole window, and for participating makers, retail-sector brand teams and promotion agencies the volume of material to prepare is significant: stand kits, giveaways for the queuing public, gifts for accredited press, gifts for retail-buyer delegations and materials for guided tastings.

Coordinating artwork, quantities and recipients is what keeps the kit on the stand counter or in the delegation pack rather than stranded in a courier warehouse. We run pre-production (physical sample, Pantone colour map, screen-print proof on cotton, offset proof on laid paper for tasting booklets, debossing proof on wood for chopping boards), production on Italian districts — Capannori and Fabriano paper, Treviso cardboard, Prato screen-printed cotton, Collodi and Val di Bisenzio wood, Gualdo Tadino and Deruta ceramics, Empoli glass — and delivery to a Perugia accommodation, stand warehouse or staging hub at Ponte San Giovanni on a slot the cohort has confirmed. For programmes that mix public giveaways, representation kits, tasting booklets and retail-delegation materials, we split into labelled lots per audience, with separate delivery addresses if a Milan- or Turin-based maker wants a share of the kit collected from its own warehouse rather than from the Perugia hub.

A recurring case for our clients is the maker that exhibits with a stand in the historic centre: the giveaway quantities are often set close to the event and the artwork is customised with the running edition. In these jobs we propose a neutral graphic base coordinated with the maker's identity — marks applied to cotton shoppers, paper bags, tasting booklets, small counter-top cardboard — and add the per-edition variants in a second wave at short run, so that each visitor finds a coordinated keepsake of the maker. Print quality on FSC-certified paper and organic cotton is a frequent request for brand teams, and we handle it with screen-printing and digital-printing partners registered with FSC and GOTS certification circuits.

Production and logistics toward Perugia

Before production begins, lock the artwork, per-recipient quantities, packaging and the named reception point. The exact stand or accommodation address finalises only against the current participating-stands list close to the event — the historic centre of Perugia is a pedestrian ZTL (limited traffic zone) and cannot be used as a parcel-reception address on event days without prior notice to the Comune di Perugia and the carrier. The night-traffic restrictions and the controlled entry of heavy vehicles condition courier access, and most teams combine an accommodation in the centre or a Ponte San Giovanni warehouse with pickup from the warehouse itself. For teams running multiple stands in the same edition we replicate the logistics across two or three nodes, so that each contact finds its own lot within minutes of the workplace rather than crossing the city.

For an event in Perugia we usually propose a central accommodation or the Ponte San Giovanni warehouse as the primary delivery point, with optional second-leg delivery to a Foligno warehouse for makers that prefer to take possession of the kit after the event. B2B goods stay within Italy under standard CMR with packing list; for clients subject to CSRD (D.Lgs. 125/2024) we attach a Scope 3 CO₂e sheet per GHG Protocol on the Lombardy–Umbria route, and on request we integrate the sheet with the data of the production districts involved. Cold-store logistics is not required for this event, but we regularly coordinate temperature-controlled deliveries for food-and-wine producers joining the tasting areas with their own chocolate and spreads.

All Italian B2B orders are invoiced in EUR at the standard 22% VAT rate (with reduced 4%, 5% and 10% rates where applicable by product category) and routed through the Agenzia delle Entrate's Sistema di Interscambio (SdI) to the buyer's codice destinatario or PEC address. Corp-Merch.IT is a registered Italian VAT operator, listed on VIES for intra-EU operations, and handles reverse charge, split payment and pubblica-amministrazione self-invoicing under current Italian rules. For corporate clients subject to IFRS reporting we also produce an attachment with the valuation of inventory and equity contributions split between income statement and balance sheet.

Frequently asked questions