San Gimignano medieval heritage season: B2B merch for pro-loco, wineries and delegations

Merchandising for teams around the San Gimignano medieval heritage season

Season

Recurring summer calendar of medieval, food-and-wine and historical-reenactment initiatives in the historic centre

Venue

Historic centre of San Gimignano, Tuscany, Italy

San Gimignano is the medieval hill town in the Val d'Elsa listed by UNESCO for its urban landscape and its towers, and across the summer calendar it hosts a succession of initiatives ranging from Celtic-themed days to historical costume re-enactments, from medieval dinners in the piazza to tastings of Vernaccia di San Gimignano DOCG white wine. The operating window is short and the audience is heterogeneous — residents, Italian and international tourists, trade press and corporate delegations staying in the town's accommodation. For pro-loco, the wineries belonging to the Vernaccia Consortium, brand teams and incoming agencies, the job is to prepare a kit ahead of the season that is coherent with the season's graphic identity, split by channel (town boutiques, wine bars, representation stands, gifts for the delegations) and delivered in time for the season's opening.

Coordinating artwork, quantities and recipients is what keeps the kit on the wine-bar counter or at the pro-loco stand rather than stranded in a courier warehouse. We run pre-production (physical sample, Pantone colour map, debossing proof on wood, screen-print proof on cotton and on paper), production on Tuscan districts — Collodi and Val di Bisenzio wood, Santa Croce sull'Arno leather, Caltagirone and Montelupo ceramics, Empoli glass, Capannori paper, Ortoli natural fibres and wools — and delivery to a San Gimignano accommodation, a winery headquarter or a staging warehouse at Poggibonsi, on a slot the cohort has confirmed. For programmes that mix wine-shop articles, boutique giveaways, representation kits for the delegations and press materials, we split into labelled lots per audience, with separate delivery addresses if a Florence-based winery wants a share of the kit collected from its own warehouse rather than from the Siena hub.

A recurring case for our clients is the winery that participates in tastings and dinners across the summer season: the quantities are often set close to the date and the labels are customised with the current vintage. In these jobs we propose a neutral graphic base — coordinated marks applied to placemats, coasters, wooden place cards and small cardboard — and add the vintage details in a second wave at short run, so that each guest finds a coordinated keepsake of the evening. Print quality on FSC-certified paper and organic cotton is a frequent request for brand teams, and we handle it with screen-printing and digital-printing partners registered with FSC and GOTS certification circuits.

Production and logistics toward San Gimignano

Before production begins, lock the artwork, per-recipient quantities, packaging and the named reception point. The exact accommodation or winery headquarter finalises only against the current participating-establishments list close to the season — the historic centre of San Gimignano is a pedestrian ZTL (limited traffic zone) and cannot be used as a parcel-reception address on event days without prior notice to the Comune and the carrier. The night-traffic restrictions and the controlled entry of heavy vehicles condition courier access, and most teams combine an accommodation in the town with pickup from the venue itself. For teams running multiple events in the same edition we replicate the logistics across two or three nodes, so that each contact finds its own lot within minutes of the workplace rather than crossing the town.

For an event in San Gimignano we usually propose an accommodation in the historic centre or a winery headquarter as the primary delivery point, with an optional second-leg delivery to a Poggibonsi warehouse for the wineries that prefer to take possession of the kit after the season. B2B goods stay within Italy under standard CMR with packing list; for clients subject to CSRD (D.Lgs. 125/2024) we attach a Scope 3 CO₂e sheet per GHG Protocol on the Lombardy–Tuscany route, and on request we integrate the sheet with the data of the production districts involved. Cold-store logistics is not required for this event, but we regularly coordinate temperature-controlled deliveries for food-and-wine producers joining the medieval dinners with their own tasting tables.

All Italian B2B orders are invoiced in EUR at the standard 22% VAT rate (with reduced 4%, 5% and 10% rates where applicable by product category) and routed through the Agenzia delle Entrate's Sistema di Interscambio (SdI) to the buyer's codice destinatario or PEC address. Corp-Merch.IT is a registered Italian VAT operator, listed on VIES for intra-EU operations, and handles reverse charge, split payment and pubblica-amministrazione self-invoicing under current Italian rules. For corporate clients subject to IFRS reporting we also produce an attachment with the valuation of inventory and equity contributions split between income statement and balance sheet.

Frequently asked questions