Merchandising for the Bologna Ballet Festival
- Dates
- Traditionally in late spring (May–June), with possible extensions into July. Specific dates are published on the calendar of the festival’s artistic direction before the event.
- Venues
- Teatro Comunale di Bologna (main hall and rehearsal room), Teatro Duse, Teatro delle Moline, Arena del Sole and other theatres of the metropolitan city of Bologna hosting the festival’s season. Company rehearsal rooms, partner dance schools, sports halls for the dance sport evenings.
- General calendar
- The Bologna Ballet Festival days open with the inaugural evening at the Teatro Comunale, continue with the season’s performances, the masterclasses for the dance schools, the dance critics’ round tables, the open rehearsals and the artistic residencies, and close with the grand finale evening and the awards for emerging companies.
- Organiser
- Artistic direction of the festival with the support of the Comune di Bologna, the Emilia-Romagna Region, the Fondazione Teatro Comunale di Bologna, and in collaboration with the dance companies, the schools and the academies of the territory.
The Bologna Ballet Festival — as it is organised across the various editions by the artistic direction that curates the programme — brings together classical and contemporary dance companies, choreographers, dancers, dance critics, dance schools, theatres of the metropolitan city, cultural associations, cultural and dance sponsors and a broad audience of enthusiasts who move through the days between performances, masterclasses, open rehearsals, round tables and awards for emerging companies. It is an event that weaves together the Italian dance calendar with that of the twinned European dance festivals, and is among the central moments of the cultural life of Bologna, Emilia-Romagna and Northern Italy.
For the dance companies, the schools and academies, the theatres of the metropolitan city and the organisers of the Bologna Ballet Festival, Corp-Merch.IT manages from its operational hub the complete chain for the companies, the dance schools, the theatres, the cultural associations, the guest choreographers and the cultural sponsors: reception of the master graphic files of the dance company, the school or the theatre (AI, EPS, PDF/X-4 with CMYK images at 300 dpi, FOGRA39 colour profile for printing, Pantone for textiles), adaptation for the various personalisation techniques (water-based screen printing on GOTS-certified organic cotton for the coordinated uniforms of the companies and the schools at the masterclasses, hot foil stamping on FSC-certified paper for the playbills and performance programmes, laser engraving on maple wood for the trophies of the emerging companies’ awards, computerised embroidery on cotton and linen for the makeup and costumes aprons, sublimation printing on cotton for the tote bags of the show audience, UV printing on PVC for the open rehearsals and masterclasses signs), pre-production physical sample with Pantone colour map and technical sheet, production on Italian supply chains (Como textiles for masters, Stella Maris-stitched ballet costumes and dance gear, Alexandria-Delta dance academies; technical stitching on Belluno-Valdobbiadene ballet production lines; tapestries of Tuscan organic cotton for the audience tote bags; FSC-certified Fabriano paper for the playbills and performance programmes; Maniago steel for the awards metalwork; Padova cartotecnica for the limited-edition cofanetti) and delivery to the theatre, the rehearsal room, the dance school, the artistic direction’s consolidation warehouse or the cultural association’s headquarters on slots confirmed by the festival’s calendar.
Five audience segments, five distinct kits
The classical and contemporary dance companies performing on the festival boards look for coordinated uniforms (body, sweatshirt, technical t-shirt with computerised embroidery of the company name), organic cotton shoppers coordinated with the show’s graphics, FSC-certified paper playbills, performance programmes with hot foil title stamping, coordinated small ware with magnetic characters from the show images, illustrated postcards of the boards, enamel pins of the companies. The dance schools and academies bringing their students to the masterclasses need coordinated uniforms for the students (body, skirt, tights, coordinated shopper), FSC-certified masterclass programmes, dance didactic kits (small illustrated booklets of classical positions, coordinated shopper, annotation notebooks). The theatres of the metropolitan city hosting the season’s performances request playbills, performance programmes, theatre shoppers, coordinated small ware for the box offices. The guest choreographers and teachers want gift kits coordinated with the festival’s graphics, limited-edition prints of the boards, maestro-coordinated packaging. The cultural and dance sponsors request coordinated gadgets for their hospitality evenings in the theatre foyers.
Why the Italian hub matters for the Bologna Ballet Festival
Most of the dance companies, schools and theatres of the metropolitan city curating a merch programme for the Bologna Ballet Festival coordinate their operations from their Bolognese headquarters, but launching a coordinated collection of company uniforms, performance playbills or masterclass programmes requires a district supply chain that our hub can orchestrate across the Italian territory. Como for the cotton of the coordinated uniforms, Scandicci for the leather of the makeup and costumes aprons, Maniago for the steel of the awards and metalwork, Empoli for the glass of the limited editions, Faenza for the ceramics of the masterclass kits, Padova for the technical cartotecnica of the cofanetti, Fabriano for the paper of the playbills and performance programmes, Collodi for the wooden objects of the awards trophies: the hub allows consolidating the client’s graphic files, running a physical pre-production sample on the Italian supply chains and shipping the lot to the theatre, the rehearsal room, the dance school or the artistic direction’s warehouse on a short courier window, twenty-four to forty-eight hours from the national territory. For programmes involving a twinned dance festival delegation (twinning between the Bologna Dance Festivals and the European dance festivals), gestiamo materiali bilingui (italiano e inglese come minimo) e, su richiesta, rilascio multilingue completo con traduzioni allineate alla norma ISO 17100.
Merch calendar for the Bologna Ballet Festival
The Bologna Ballet Festival window is concentrated and must be prepared with a calendar that includes the theatre setup days opening the previous Friday, the Saturday inaugural evening at the Teatro Comunale, the season’s performances of the following week, the Thursday and Friday masterclasses for the dance schools, the Saturday dance critics’ round tables, the Sunday open rehearsals and the grand finale evening of the emerging companies’ awards on the Wednesday. For the dance companies and dance schools the gap between the confirmation of the festival’s graphics and the opening of the season’s performance days is normally below ten weeks, and any object that must reach the company’s meeting point, the theatre or the artistic direction’s warehouse for the first performance must be closed and shipped at least one week before the inauguration. We work backwards from that moment: production must close two to three weeks before the inaugural evening; the courier slot must be booked for the Wednesday or Thursday of the festival’s week; the addressee list must be finalised simultaneously with the confirmation of the performance calendar; the specific edition details (num, edition, performance titles) add only a small reprint to an already produced neutral graphic base.
For Italian clients with a VAT number the invoice is issued via the Exchange System (SdI) of the Italian Revenue Agency with 22% VAT applied in EUR; reduced rates of 4%, 5% or 10% available on the product categories that allow it (publishing, on-demand art objects, products typical of the dance and cultural chain). Reverse charge for intra-EU buyers registered in VIES, split payment for public administration bodies, recipient code or PEC for electronic invoice delivery. For clients subject to CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we provide a sustainability sheet per order with Scope 3 CO₂e estimate according to the GHG Protocol Corporate Value Chain on the internal legs and from the indicated production supply chains.