Merchandising for the Veneto regional cinema event
- Dates
- 2026 edition scheduled for the autumn months (specific dates published on the official Festival Cinema Veneto site before the event)
- Venues
- Circuits of historical cinemas in the region (Padova, Venezia, Verona, Vicenza, Treviso, Rovigo), theatres and cultural centres of the Triveneto, with possible stops in cinemas and auditoria of the Ca’ Foscari and IUAV universities
- Organisation
- Veneto Film Commission and Regione del Veneto, in collaboration with the municipalities of the cities hosting the screenings, the cultural Foundations of the Veneto Savings Banks and the sister festivals of the Italian film circuit
- Cadence
- Annual, with connected events throughout the year (winter and summer programmes, focus on Triveneto cinema, retrospectives on Veneto directors)
Festival Cinema Veneto is the regional cinema event that the Regione del Veneto and the Veneto Film Commission organise together with the municipalities of the cities hosting the screenings, the cultural Foundations of the Veneto Savings Banks and the sister festivals of the Italian film circuit, with a calendar of in-cinema screenings, meetings with the directors, training masterclasses, industry round tables, focuses on Triveneto directors, retrospectives dedicated to historic Veneto cinema and presentations of film-criticism books that reaches the historical cinemas of the regional circuit and the theatres of the regional capitals. The event was conceived as a public synthesis of the work that the Veneto Film Commission carries out year-round supporting independent productions that choose the Veneto as their set, and is addressed both to the professional community of Italian cinema (directors, producers, distributors, critics) and to the cultured public that follows the cultural calendar of the Triveneto cinemas.
For a merchandising programme around the Veneto regional cinema event, Corp-Merch.IT manages from its operational hub the full chain: reception of the master graphic files of the director, the independent production, the sister festival or the sponsor (AI, EPS, PDF/X-4 with CMYK images at 300 dpi, FOGRA39 colour profile for printing), adaptation for the different personalisation techniques (water-based screen printing on GOTS-certified organic cotton for textiles, hot stamping on FSC-certified paper for catalogues and event booklets, letterpress printing on Fabriano paper for posters and limited-edition art prints, blind embossing for the covers of the in-competition catalogues, laser engraving on Collodi wood for the small technical-jury prizes, customised glazing on Faenza ceramics for the masterclass awards), physical pre-production sample with Pantone colour map and technical sheet, production on Italian supply chains (Como textiles, Collodi wood, Faenza ceramics, Fabriano paper for catalogues, Murano glass for limited-award editions) and delivery to the historical cinemas of the regional circuit, the university venues involved or the director office on slots confirmed by the direction of the event.
The audience of the event is a combination of directors and independent producers who follow the calendar of screenings and round tables, students of the Cinema faculties of the Veneto universities (Ca’ Foscari, IUAV, University of Padova) who crowd the masterclasses and the meetings with directors, critics and trade journalists (Cineforum, Film Tv, Il Sole 24 Ore, Wired Italia, La Repubblica XL) who cover the event calendar, operators of the Triveneto banking foundations who follow the awards calendar, delegations of the sister festivals of the Italian film circuit who arrive for the opening and closing days, and the cultured public that follows the historical cinemas of the region. For each of these actors Corp-Merch.IT operates as an external B2B supplier, on the brief of the client, without any role of representation of the Veneto Film Commission, the Regione del Veneto, the municipalities hosting the screenings or the sister festivals of the circuit.
A recurring case for independent productions that accompany the event with their own merchandise programme is the catalogue of the works in competition that the production distributes on the occasion of the screenings and the meetings with directors, often in a low print run and with a format coordinated with the film presented or the editorial series of the production. For these jobs we propose a neutral graphic base coordinated with the production identity manual (graphic identity, dominant palette, film claim, work identification code), declined on a set of coherent articles (catalogue in FSC-certified paper with milled binding, bilingual film sheet Italian/English, letterpress poster in limited run, small coordinated stationery) and we add in a second wave the specific details of the single film presented (title, year, director, cast, synopsis) on a limited print run reserved for the professional public of the event. For Triveneto banking foundations that wish a coordinated merchandising with the patronage campaign we propose sets where the institutional colours of the foundation become the graphic base, with application of the logo and the foundation motto in a controlled and certified print run.
Why the Padova-Venezia-Verona hub matters for Festival Cinema Veneto
Most of the independent productions, the sister festivals and the publishing groups that run a merch programme for the Veneto regional cinema event coordinate their Italian operations from the Triveneto hub (Padova, Venezia or Verona), where the communication agencies, the graphic studios, the fine printers and the North-East production partners converge. The Veneto hub allows us to consolidate the production graphic files and the Pantone references with the brand team, run the physical pre-production sample on the Italian supply chains (Como textiles, Collodi wood, Faenza ceramics, Murano glass, Fabriano paper) and ship the lot to the historical cinemas of the regional circuit, the university venues involved or the reference hotel of the delegation on a very short courier window, twenty-four-forty-eight hours from the Triveneto. For programmes that combine an Italian production with an international distribution partner we manage bilingual materials (Italian and English at minimum) and, on request, full multilingual release with translations aligned to ISO 17100.
Merch calendar for the event
The event window is concentrated and must be prepared against a calendar that includes the historical cinemas and theatres setup days that open the previous Friday, the public and delegate opening days of the weekend, the screenings and round-table calendar during the week, the training masterclasses in the university lecture halls on Saturday, the technical-jury awards on the closing Sunday. For independent productions and foundations the gap between the confirmation of the presentation calendar and the event opening is normally less than ten weeks, and any object that must be at the cinema, the theatre or the university venue for the first day must be closed and shipped at least one week before the opening. We work backwards from that moment: production must close two-three weeks before the opening; the courier slot must be booked for the Thursday or Friday of the event week; the addressee list must be finalised at the same time as the screenings and round-table calendar confirmation; the details of the single film presented add only a small reprint to an already produced neutral graphic base.
For Italian clients with VAT number the invoice is issued through the Exchange System (SdI) of the Agenzia delle Entrate with application of 22% VAT in EUR; reduced rates of 4%, 5% or 10% available on the categories of products that allow them (publishing, art objects, limited-edition art prints). Reverse charge for intra-EU buyers registered with VIES, split payment for public administration entities and public universities, destination code or PEC for electronic invoice delivery. For clients subject to CSRD reporting (D.Lgs. 125/2024, which transposes Directive (EU) 2022/2464) we provide a sustainability sheet per order with Scope 3 CO₂e estimate according to the GHG Protocol Corporate Value Chain on the Milan-Triveneto route and from the production supply chains indicated.