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May · June · Cultural centres, theatres and squares of the municipalities of Rome

Festival dei Popoli Roma: B2B merchandising for communities, cultural associations, schools and sponsors of the multicultural city

For the immigrant communities and citizens of foreign origin bringing to the Roman festival the dances, music, traditions and cuisines of their cultures of origin, the cultural associations and committees curating the festival days, the schools and comprehensive institutes bringing their classes to the training days, the theatres and cultural centres of the city of Rome hosting the performances and exhibitions, the cultural anthropology editorial offices and specialised press, the third-sector bodies and social cooperatives working with the communities, the cultural and integration sponsors of the territory — branded shoppers for the days’ audience, limited editions of objects of the communities’ tradition in coordinated packaging, coordinated gadgets for the tastings, gifts for the delegates of twinned communities, coordinated materials for the schools participating in the training days — delivered in time for the opening of the Festival dei Popoli Roma days.

Merchandising for the Festival dei Popoli Roma

Dates
Traditionally in late spring (May–June), with possible extensions into July or September, alongside the multicultural city days promoted by the Comune di Roma and the territory’s cultural associations. Specific dates are published on the organiser committee’s calendar before the event.
Venues
Cultural centres, theatres and squares of the municipalities of the Comune di Roma hosting the festival days (cultural centres of Tor Bella Monaca, Teatro Biblioteca Quarticciolo, Teatro del Lido di Ostia, Auditorium Parco della Musica, Nuovo Cinema Aquila, Piazza Vittorio, the Pigneto, Testaccio). Community halls, cultural association headquarters, schools and comprehensive institutes of the city.
General calendar
The Festival dei Popoli Roma days open with the welcome ceremony for the community delegates, continue with the tradition evenings of the communities, the training days for the schools, the folk art exhibitions, the cultural anthropology round tables, and close with the grand finale day of the world cuisines and tradition workshops.
Organiser
Festival organiser committee with the support of the Comune di Roma, the municipalities, the Lazio Region, the cultural associations and the immigrant communities and citizens of foreign origin of the territory.

The Festival dei Popoli Roma — as it is organised across the various editions by the organiser committee that curates the programme — brings together immigrant communities and citizens of foreign origin, cultural associations, schools and comprehensive institutes, theatres and cultural centres, cultural anthropology editorial offices, third-sector bodies, cultural and integration sponsors and a broad audience of visitors who move through the days between performances, exhibitions, training days, round tables and world cuisines. It is an event diffused across the municipalities of the Comune di Roma, but also in the rest of Lazio, where the multicultural city calendar intertwines with the calendar of culture and integration.

For the communities, cultural associations, schools, theatres and cultural centres and the organisers of the Festival dei Popoli Roma, Corp-Merch.IT manages from its operational hub the complete chain for the communities, the cultural associations, the schools, the theatres, the third-sector bodies, the delegates of twinned communities and the cultural sponsors: reception of the master graphic files of the community, the cultural association, the school or the theatre (AI, EPS, PDF/X-4 with CMYK images at 300 dpi, FOGRA39 colour profile for printing, Pantone for textiles), adaptation for the various personalisation techniques (water-based screen printing on GOTS-certified organic cotton for the coordinated uniforms of the communities during the tradition days, hot foil stamping on FSC-certified paper for the festival days’ booklets, laser engraving on chestnut wood for the labels of the limited-edition objects of the tradition, computerised embroidery on cotton and linen for the world cuisines aprons, sublimation printing on cotton for the audience tote bags of the days, UV printing on PVC for the training days and exhibitions signs), pre-production physical sample with Pantone colour map and technical sheet, production on Italian supply chains (Como textiles for the cotton of the coordinated uniforms, Tuscan organic cotton for the audience tote bags, chestnut Collodi wood for the labels and small decorative objects of the limited editions, Fabriano paper for the festival days’ booklets, Faenza ceramics for the world cuisines bowls, Maniago steel for the metalwork, Padova cartotecnica for the limited-edition cofanetti) and delivery to the cultural centre, the theatre, the school, the organiser committee’s consolidation warehouse or the cultural association’s headquarters on slots confirmed by the festival’s calendar.

Five audience segments, five distinct kits

The immigrant communities and citizens of foreign origin bringing to the Roman festival the dances, music, traditions and cuisines of their cultures of origin look for coordinated uniforms for the tradition days (GOTS-certified organic cotton shirt or mixed linen with computerised embroidery of the community name and country of origin, coordinated apron for the world cuisines, durable fabric shopper, cap with visor for the peak hours of the days), branded shoppers for the days’ audience, limited editions of objects of the tradition in coordinated packaging, coordinated small ware (magnets with the communities’ flags, illustrated postcards of the tradition’s dances and music, enamel pins of the communities). The schools and comprehensive institutes bringing their classes to the training days need didactic kits of the multicultural city (small booklets of the communities’ traditions, coordinated shopper, annotation notebooks), FSC-certified paper booklets of the days, coordinated uniforms for the teachers. The theatres and cultural centres of the city of Rome hosting the performances and exhibitions request playbills, exhibition booklets, theatre shoppers, coordinated small ware for the box offices. The delegates of twinned communities want gift kits coordinated with the festival’s graphics, limited editions of objects of the tradition, packaging coordinated with the institutional colours of the guest community. The third-sector bodies and social cooperatives working with the communities request coordinated gadgets for their welcoming days.

Why the Italian hub matters for the Festival dei Popoli Roma

Most of the communities, cultural associations and schools of the city of Rome curating a merch programme for the Festival dei Popoli Roma coordinate their operations from their Roman headquarters, but launching a coordinated collection of community uniforms, days’ shoppers or limited editions of objects of the tradition requires a district supply chain that our hub can orchestrate across the Italian territory. Como for the cotton of the coordinated uniforms, Scandicci for the leather of the world cuisines aprons, Maniago for the steel of the metalwork, Empoli for the glass of the limited editions, Faenza for the ceramics of the world cuisines bowls, Padova for the technical cartotecnica of the cofanetti, Fabriano for the paper of the festival days’ booklets, Collodi for the wooden objects of the labels and didactic kits: the hub allows consolidating the client’s graphic files, running a physical pre-production sample on the Italian supply chains and shipping the lot to the cultural centre, the theatre, the school or the organiser committee’s warehouse on a short courier window, twenty-four to forty-eight hours from the national territory. For programmes involving a twinned community delegation (twinning between Rome’s communities and the communities of other European cities), gestiamo materiali bilingui (italiano e inglese come minimo) e, su richiesta, rilascio multilingue completo con traduzioni allineate alla norma ISO 17100.

Merch calendar for the Festival dei Popoli Roma

The Festival dei Popoli Roma window is diffused and must be prepared with a calendar that includes the cultural centre setup days opening the previous Friday, the Saturday welcome ceremony for the community delegates, the tradition evenings of the communities of the following week, the Thursday and Friday training days for the schools, the Saturday and Sunday folk art exhibitions, the Monday cultural anthropology round tables and the grand finale day of the world cuisines on the Wednesday. For the communities and cultural associations the gap between the confirmation of the festival’s graphics and the opening of the tradition days is normally below ten weeks, and any object that must reach the community’s meeting point, the cultural centre or the organiser committee’s warehouse for the first day must be closed and shipped at least one week before the opening. We work backwards from that moment: production must close two to three weeks before the welcome ceremony; the courier slot must be booked for the Wednesday or Thursday of the festival’s week; the addressee list must be finalised simultaneously with the confirmation of the tradition days’ calendar; the specific edition details (year, edition number, countries of participating communities) add only a small reprint to an already produced neutral graphic base.

For Italian clients with a VAT number the invoice is issued via the Exchange System (SdI) of the Italian Revenue Agency with 22% VAT applied in EUR; reduced rates of 4%, 5% or 10% available on the product categories that allow it (publishing, on-demand art objects, products typical of the communities’ tradition). Reverse charge for intra-EU buyers registered in VIES, split payment for public administration bodies, recipient code or PEC for electronic invoice delivery. For clients subject to CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we provide a sustainability sheet per order with Scope 3 CO₂e estimate according to the GHG Protocol Corporate Value Chain on the internal legs and from the indicated production supply chains.

Recommended mix for the Festival dei Popoli Roma

Coordinated uniforms for communities and cultural associations

GOTS-certified organic cotton shirt or mixed linen with computerised embroidery of the community name and country of origin, coordinated apron for the world cuisines, durable fabric shopper, cap with visor for the peak hours of the tradition days, metal badge for the larger community uniforms.

Limited editions of objects of the tradition in coordinated packaging

Objects of the communities’ tradition in limited edition with coordinated packaging and hot foil stamping of the community name and country of origin, FSC-certified paper labels, cofanetti in technical cartotecnica for the tradition selections and for the twinned community kits.

Coordinated gadgets for the world cuisines tastings

Faenza ceramic bowls, Tuscan organic cotton shoppers, Scandicci leather small leather goods, Maniago steel accessories, limited editions of world cuisines tasters, packaging coordinated with the institutional colours of the participating communities.

Didactic kits for schools and welcome packs for twinned delegations

Illustrated booklets of the communities’ traditions printed on FSC-certified paper, organic cotton shoppers for the class kits, bilingual agenda, training-day annotation notebook with singer-stitch binding, limited edition of an object from the tradition of one of the communities.

Production and logistics to the cultural centres of the Festival dei Popoli Roma

Before starting production, graphics, quantities per recipient, packaging and named receiving point must be confirmed. The final delivery address is defined close to the Festival dei Popoli Roma weeks against the calendar issued by the organiser committee or by the third-sector body responsible for the event: the cultural centres of the municipalities of the Comune di Roma often have narrow access roads and regulated vehicular gates; the theatres and cultural centres of the city have their own delivery times that must be coordinated with the referents; the schools and comprehensive institutes have loading windows coordinated with the school referents; the organiser committee’s consolidation warehouse is often outside the centre and must be reached with adequate couriers. The ZTL of Rome’s historic centre conditions courier access, which is why most teams opt for early morning deliveries or after 19:30, when heavy vehicles are again permitted in the ZTL areas of the centre.

For an Italian programme routed via the national hub, deliveries are consolidated and shipped to the cultural centre, the theatre, the school or the organiser committee’s warehouse with twenty-four to forty-eight hour windows via BRT, SDA, GLS or DHL Express Italy, by appointment for venues requiring telephone notice. For programmes above 1,000 pieces we propose appointment delivery with telephone notice and, on request, on-site setup by our staff at the cultural centre or the organiser committee’s warehouse. For materials requiring controlled environmental conditions (objects of the communities’ tradition, limited editions, limited-edition glass) we coordinate climate-controlled transport with specialised partners. For didactic kits destined for schools and for welcome packs destined for twinned community delegations we manage multilingual labelling (Italian, English, French, German, Spanish, Arabic, Chinese, Russian, Portuguese, Romanian, Polish, Ukrainian) and packaging in tamper-evident envelopes with bilingual packing list addressed to the recipient.

Preparation calendar

  1. 10–12 weeks before the welcome ceremony: lock the product list for community, cultural association, school or third-sector body, the quantities per recipient (cultural centre, theatre, school, organiser committee warehouse) and the decoration techniques, with attention to limited editions of objects of the tradition, coordinated uniforms in GOTS-certified organic cotton and Scandicci leather small leather goods that require production districts with longer lead times.
  2. 6–8 weeks before: approve a physical or pre-production sample for each category (textile, leather goods, paper, ceramic, steel, wood), including colour rendering on light and dark supports and verification of print hold on certified fabrics and papers.
  3. 3–4 weeks before: close production, AQL 2.5 quality control and labelling per recipient, with separation between community coordinated uniforms, limited editions of objects of the tradition, gadgets for the world cuisines and didactic kits for the schools.
  4. Last week: reconfirm delivery address at the cultural centre or theatre of the festival, logistical referent of the community or school, reception time window, with telephone briefing for each logistical hub and schedule of the Festival dei Popoli Roma days.

Frequently asked questions

When should the order be placed to be ready for the welcome ceremony of the Festival dei Popoli Roma?

Eight to ten weeks is the safest window for limited editions of objects of the tradition, coordinated uniforms for the communities during the tradition days, gadgets for the world cuisines and didactic kits for the schools. Tighter programmes are only possible after confirming stock, printing methods and access to the cultural centre or theatre of the festival.

Can we ship directly to the cultural centre or theatre of the festival?

Only after the organiser committee or third-sector body has confirmed the loading window, gate access and named recipient. For the objects of the communities’ tradition and for the limited editions specific packaging conditions must be agreed.

Can we split the order by recipient?

Yes. Uniforms for communities, limited editions of objects of the tradition, gadgets for the world cuisines and didactic kits for the schools can be packed and labelled as separate lots, tied to each audience and each delivery point.

Is Corp-Merch.IT a partner or official supplier of the Festival dei Popoli Roma?

No. Corp-Merch.IT is an external and independent B2B supplier that helps communities, cultural associations, schools, theatres and cultural centres, third-sector bodies, delegates of twinned communities and cultural sponsors prepare their merch for the Festival dei Popoli Roma. It does not organise, sponsor or represent the organiser committee nor the third-sector bodies of the festival.

Corp-Merch.IT is an external and independent B2B supplier of communities, cultural associations, schools, theatres and cultural centres, third-sector bodies, delegates of twinned communities and the organising committees of the Festival dei Popoli Roma. This page helps teams prepare their merch for the festival; it does not represent the organiser committee, the third-sector bodies, the communities nor any sponsor of the event.

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