Merchandising for the Festival dei Popoli Roma
- Dates
- Traditionally in late spring (May–June), with possible extensions into July or September, alongside the multicultural city days promoted by the Comune di Roma and the territory’s cultural associations. Specific dates are published on the organiser committee’s calendar before the event.
- Venues
- Cultural centres, theatres and squares of the municipalities of the Comune di Roma hosting the festival days (cultural centres of Tor Bella Monaca, Teatro Biblioteca Quarticciolo, Teatro del Lido di Ostia, Auditorium Parco della Musica, Nuovo Cinema Aquila, Piazza Vittorio, the Pigneto, Testaccio). Community halls, cultural association headquarters, schools and comprehensive institutes of the city.
- General calendar
- The Festival dei Popoli Roma days open with the welcome ceremony for the community delegates, continue with the tradition evenings of the communities, the training days for the schools, the folk art exhibitions, the cultural anthropology round tables, and close with the grand finale day of the world cuisines and tradition workshops.
- Organiser
- Festival organiser committee with the support of the Comune di Roma, the municipalities, the Lazio Region, the cultural associations and the immigrant communities and citizens of foreign origin of the territory.
The Festival dei Popoli Roma — as it is organised across the various editions by the organiser committee that curates the programme — brings together immigrant communities and citizens of foreign origin, cultural associations, schools and comprehensive institutes, theatres and cultural centres, cultural anthropology editorial offices, third-sector bodies, cultural and integration sponsors and a broad audience of visitors who move through the days between performances, exhibitions, training days, round tables and world cuisines. It is an event diffused across the municipalities of the Comune di Roma, but also in the rest of Lazio, where the multicultural city calendar intertwines with the calendar of culture and integration.
For the communities, cultural associations, schools, theatres and cultural centres and the organisers of the Festival dei Popoli Roma, Corp-Merch.IT manages from its operational hub the complete chain for the communities, the cultural associations, the schools, the theatres, the third-sector bodies, the delegates of twinned communities and the cultural sponsors: reception of the master graphic files of the community, the cultural association, the school or the theatre (AI, EPS, PDF/X-4 with CMYK images at 300 dpi, FOGRA39 colour profile for printing, Pantone for textiles), adaptation for the various personalisation techniques (water-based screen printing on GOTS-certified organic cotton for the coordinated uniforms of the communities during the tradition days, hot foil stamping on FSC-certified paper for the festival days’ booklets, laser engraving on chestnut wood for the labels of the limited-edition objects of the tradition, computerised embroidery on cotton and linen for the world cuisines aprons, sublimation printing on cotton for the audience tote bags of the days, UV printing on PVC for the training days and exhibitions signs), pre-production physical sample with Pantone colour map and technical sheet, production on Italian supply chains (Como textiles for the cotton of the coordinated uniforms, Tuscan organic cotton for the audience tote bags, chestnut Collodi wood for the labels and small decorative objects of the limited editions, Fabriano paper for the festival days’ booklets, Faenza ceramics for the world cuisines bowls, Maniago steel for the metalwork, Padova cartotecnica for the limited-edition cofanetti) and delivery to the cultural centre, the theatre, the school, the organiser committee’s consolidation warehouse or the cultural association’s headquarters on slots confirmed by the festival’s calendar.
Five audience segments, five distinct kits
The immigrant communities and citizens of foreign origin bringing to the Roman festival the dances, music, traditions and cuisines of their cultures of origin look for coordinated uniforms for the tradition days (GOTS-certified organic cotton shirt or mixed linen with computerised embroidery of the community name and country of origin, coordinated apron for the world cuisines, durable fabric shopper, cap with visor for the peak hours of the days), branded shoppers for the days’ audience, limited editions of objects of the tradition in coordinated packaging, coordinated small ware (magnets with the communities’ flags, illustrated postcards of the tradition’s dances and music, enamel pins of the communities). The schools and comprehensive institutes bringing their classes to the training days need didactic kits of the multicultural city (small booklets of the communities’ traditions, coordinated shopper, annotation notebooks), FSC-certified paper booklets of the days, coordinated uniforms for the teachers. The theatres and cultural centres of the city of Rome hosting the performances and exhibitions request playbills, exhibition booklets, theatre shoppers, coordinated small ware for the box offices. The delegates of twinned communities want gift kits coordinated with the festival’s graphics, limited editions of objects of the tradition, packaging coordinated with the institutional colours of the guest community. The third-sector bodies and social cooperatives working with the communities request coordinated gadgets for their welcoming days.
Why the Italian hub matters for the Festival dei Popoli Roma
Most of the communities, cultural associations and schools of the city of Rome curating a merch programme for the Festival dei Popoli Roma coordinate their operations from their Roman headquarters, but launching a coordinated collection of community uniforms, days’ shoppers or limited editions of objects of the tradition requires a district supply chain that our hub can orchestrate across the Italian territory. Como for the cotton of the coordinated uniforms, Scandicci for the leather of the world cuisines aprons, Maniago for the steel of the metalwork, Empoli for the glass of the limited editions, Faenza for the ceramics of the world cuisines bowls, Padova for the technical cartotecnica of the cofanetti, Fabriano for the paper of the festival days’ booklets, Collodi for the wooden objects of the labels and didactic kits: the hub allows consolidating the client’s graphic files, running a physical pre-production sample on the Italian supply chains and shipping the lot to the cultural centre, the theatre, the school or the organiser committee’s warehouse on a short courier window, twenty-four to forty-eight hours from the national territory. For programmes involving a twinned community delegation (twinning between Rome’s communities and the communities of other European cities), gestiamo materiali bilingui (italiano e inglese come minimo) e, su richiesta, rilascio multilingue completo con traduzioni allineate alla norma ISO 17100.
Merch calendar for the Festival dei Popoli Roma
The Festival dei Popoli Roma window is diffused and must be prepared with a calendar that includes the cultural centre setup days opening the previous Friday, the Saturday welcome ceremony for the community delegates, the tradition evenings of the communities of the following week, the Thursday and Friday training days for the schools, the Saturday and Sunday folk art exhibitions, the Monday cultural anthropology round tables and the grand finale day of the world cuisines on the Wednesday. For the communities and cultural associations the gap between the confirmation of the festival’s graphics and the opening of the tradition days is normally below ten weeks, and any object that must reach the community’s meeting point, the cultural centre or the organiser committee’s warehouse for the first day must be closed and shipped at least one week before the opening. We work backwards from that moment: production must close two to three weeks before the welcome ceremony; the courier slot must be booked for the Wednesday or Thursday of the festival’s week; the addressee list must be finalised simultaneously with the confirmation of the tradition days’ calendar; the specific edition details (year, edition number, countries of participating communities) add only a small reprint to an already produced neutral graphic base.
For Italian clients with a VAT number the invoice is issued via the Exchange System (SdI) of the Italian Revenue Agency with 22% VAT applied in EUR; reduced rates of 4%, 5% or 10% available on the product categories that allow it (publishing, on-demand art objects, products typical of the communities’ tradition). Reverse charge for intra-EU buyers registered in VIES, split payment for public administration bodies, recipient code or PEC for electronic invoice delivery. For clients subject to CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we provide a sustainability sheet per order with Scope 3 CO₂e estimate according to the GHG Protocol Corporate Value Chain on the internal legs and from the indicated production supply chains.