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April 2027 · Trento, Trentino-Alto Adige

Trento Children's Festival 2027: B2B merchandising for schools, theatres, associations and child-sector brands

For kindergartens and primary schools bringing their classes to the festival days, theatres of the Trento circuit hosting the card shows, theatre companies and artists stepping on the programme’s stages, cultural associations and non-profits organising the training days, child-sector brands and producers of toys, books and educational materials attending the festival, libraries and reading centres accompanying the calendar’s readings, partner festivals of the child sector and delegates of European networks, the editorial offices of specialised press, the corporate sponsors of the event — coordinated shoppers for family audiences, uniforms for theatre and company staff, gift kits for training-day speakers, educational kits for schools attending the training days, reading sheets and press kits for new titles in the child sector — consolidated at our Milan hub and dispatched to the Trento festival venues in slots confirmed by the festival’s schedule.

Production briefing before placing the order with the workshop

Dates
Traditionally held in spring (April), over a window of about five days that opens with the opening day and closes with the awards day. The specific dates of each edition are published on the festival’s official website before school registrations open.
Venues
Theatres of the Trento circuit (Teatro Sociale, Teatro Sanbàpol, Auditorium), spaces of the territory’s schools and libraries, outdoor areas of the city centre, halls of cultural associations hosting the training days, hospitality areas for partner-festival delegates.
Audience
Families with children, school classes of kindergartens and primary schools of the territory, teachers and operators of the child sector, theatres and companies of the circuit, editorial offices of specialised press, producers of toys and educational materials, delegates of partner festivals of the European child-sector networks.
Operational schedule
School registrations open in the months before the event, opening weekend open to families, two-to-three days of card shows and training days for schools, final awards evening and closing on the final morning with delegate farewells.

The Trento Children’s Festival — an annual event that brings together schools, theatres, companies, cultural associations, libraries, child-sector brands, toy producers, partner festivals of the European networks, editorial offices of specialised press and family audiences — is a central moment of the Northern Italian child-sector calendar, with a programme of card shows, training days for schools, calendar readings, child-sector exhibitions, traditional craft round tables and award days that crosses the theatres and spaces of the Trento circuit.

For kindergartens and primary schools bringing their classes to the festival days, theatres of the Trento circuit hosting the card shows, theatre companies and artists stepping on the programme’s stages, cultural associations and non-profits organising the training days, child-sector brands and producers of toys, books and educational materials attending the festival, libraries and reading centres accompanying the calendar’s readings, partner festivals of the child sector and delegates of European networks, editorial offices of specialised press, corporate sponsors of the event, Corp-Merch.IT manages the full programme from its Milan hub: receipt of master graphic files from the commissioning body (AI, EPS, PDF/X-4 with CMYK images at 300 dpi, FOGRA39 colour profile for print, Pantone for textiles), adaptation to the various decoration techniques (water-based screen-printing on GOTS-certified organic cotton for family-audience shoppers, hot-foil stamping on FSC-certified paper for calendar reading booklets and school educational kits, laser engraving on walnut wood for partner-festival delegate gift kits, computerised embroidery for theatre and company staff uniforms, UV printing on recycled PVC for inauguration-day passes), production on Italian supply chains (Como textiles for family-audience shoppers, Tuscan cotton for staff uniforms, Collodi wood for delegate gift kits, Fabriano paper for reading booklets, Maniago steel for staff metallic badges), AQL 2.5 quality control and delivery to the school, the theatre, the library or the festival warehouse in slots confirmed by the festival’s schedule.

For Italian clients with a VAT number, the invoice is issued through the Sistema di Interscambio (SdI) of the Agenzia delle Entrate at 22% VAT in EUR; reverse charge for intra-EU buyers registered in VIES, split payment for public-administration entities, recipient code or PEC for compliance notifications and electronic delivery of the invoice. For educational materials and calendar reading booklets the reduced VAT rate of 4% or 5% applies depending on the product category provided for by current legislation. For clients subject to CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we provide a sustainability scorecard per order with a Scope 3 CO₂e estimate according to the GHG Protocol Corporate Value Chain on the internal routes and from the indicated supply chains, in line with ESRS E1 and E5.

Event schedule and day-by-day logistics

The April window of the Trento Children’s Festival is concentrated and must be prepared against a calendar that includes the Monday and Tuesday theatre set-up days, the Wednesday opening day, the Thursday and Friday card days and training days, the Saturday and Sunday weekend open to families, the Sunday evening final awards evening. For kindergartens and primary schools and producers of educational materials the gap between the confirmation of the event’s graphics and the opening of school registrations is normally under ten weeks, and any item that has to be at the school, the theatre, the library or the festival warehouse for the first card day must be finalised and shipped at least five working days before the inauguration. We work backwards from that moment: production closes two-to-three weeks before the inauguration; the courier slot to the Trento circuit’s venues is booked for the Tuesday or Wednesday of the week before; the addressee list (school, theatre, library, warehouse) is finalised with the event direction at least two weeks before opening; edition-specific print runs (year, edition number, card titles, company and theatre logos) only add a short reprint to an already-produced neutral graphic base.

Recommended mix for the Trento Children's Festival

Coordinated shoppers for family audiences

Shoppers in GOTS-certified organic cotton with coordinated screen-printing for family audiences of the festival, foldable shoppers in recycled polyester for families following multiple card days, fabric tote bags for school classes visiting the festival areas, recycled-canvas pouches for calendar reading booklets.

Uniforms for theatre and company staff

Branded polos and shirts for staff of the circuit’s theatres, workshop aprons for company staff handling open rehearsals, coordinated sweatshirts for training days, metallic badges for the more numerous card-company uniforms.

Educational kits for schools and reading booklets

Educational kits for kindergartens and primary schools participating in the training days, calendar reading booklets on FSC-certified paper, reading sheets of new child-sector titles presented at the festival, limited-edition poster prints for delegates of partner festivals of the European networks.

Gift kits for speakers, delegates and sponsors

Walnut-wood welcome boxes for training-day speakers with a limited-edition poster print, FSC-certified paper notebook with hot-foil-stamped training title, coordinated drinkware, coordinated shopper, packaging coordinated with the event’s institutional colours.

Production and logistics to the Trento Children's Festival venues

Before launching production, artwork, quantities per addressee, packaging and named receiving point must be confirmed. The final delivery address is set in the weeks of the event against the calendar published by the event direction: the Teatro Sociale, the Teatro Sanbàpol and the Auditorium have restricted access in central Trento; the territory’s schools and libraries operate on their own delivery windows that must be coordinated with the direction’s contacts; the festival warehouse requires addressee-labelled deliveries. The ZTL of central Trento restricts courier access, which is why most teams choose early-morning deliveries or after 19:30, when heavy vehicles are again allowed in ZTL areas. For materials requiring controlled-environment conditions (school educational kits, calendar reading booklets, sheets of new child-sector titles) we coordinate climate-controlled transport with specialised partners.

For an Italian programme routed through the Milan hub, consignments are consolidated and shipped to the school, the theatre, the library or the direction’s warehouse with 24–48 hour windows via BRT, SDA, GLS or DHL Express Italy, by appointment for major teams requiring telephone pre-notice. For programmes engaging delegates of partner festivals of the child sector of the European networks (France, Germany, Spain, Slovenia) we handle multilingual labelling (Italian, English, French, German, Spanish, Slovenian) and tamper-evident packaging with bilingual packing lists addressed to the named recipient. For programmes over 1,000 pieces we propose appointment-based delivery with telephone pre-notice and, on request, on-site setup by our staff at the school, the theatre or the direction’s warehouse.

Preparation timeline

  1. 10–12 weeks before the opening day: lock the product list per kindergarten or primary school, theatre, company, cultural association, child-sector brand, partner festival or sponsor, the quantities per addressee (school, theatre, library, warehouse) and the decoration techniques, paying attention to FSC-paper educational kits, GOTS-organic-cotton shoppers and walnut-wood welcome boxes that require supply districts with longer lead times.
  2. 6–8 weeks before: approve a physical or pre-production sample for each category (textile, paper, paper goods, wood, steel), including colour rendering on light and dark supports and verification of print hold on textile and certified paper.
  3. 3–4 weeks before: close production, AQL 2.5 quality control and addressee labelling, separating school educational kits, family-audience shoppers, partner-festival delegate gift kits and theatre and company staff uniforms.
  4. Final week: reconfirm the delivery address at the school, the theatre or the library, the logistic reference direction, the receiving time slot, with telephone briefings for each logistic hub and the Trento Children’s Festival daily schedule.

Frequently asked questions

When should the order be placed to be ready for the Trento Children's Festival opening day?

Eight-to-ten weeks is the safest window for FSC-paper educational kits, GOTS-organic-cotton shoppers, walnut-wood welcome boxes for partner-festival delegates and coordinated uniforms for theatre staff. Tighter windows are only possible after confirming stock, decoration methods and access to the school, the theatre or the direction’s warehouse.

Can we ship directly to the school, the theatre or the library?

Yes, after the event direction has confirmed the loading window, the space access and the named recipient. For educational kits and calendar reading booklets specific packaging conditions must be agreed.

Can we split the order by addressee and working language?

Yes. School educational kits, family-audience shoppers, partner-festival delegate gift kits and theatre and company staff uniforms can be packed and labelled as separate lots, tied to each audience and to each delivery point, with multilingual labelling for delegates of partner festivals of the European child-sector networks.

Is Corp-Merch a partner or official supplier of the Trento Children's Festival?

No. Corp-Merch is an independent external supplier that helps schools, theatres, companies, associations, child-sector brands, partner festivals and sponsors of the Trento Children’s Festival prepare their merch. It does not organise, sponsor or represent the event direction.

Corp-Merch is an independent external supplier of the teams working at the Trento Children’s Festival. This page helps teams prepare their merch for the event; it does not represent the Trento Children’s Festival direction, the partner festivals of the European child-sector networks, the schools or the event’s sponsors.

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