Merchandising for theatres and sponsors of the Pontremoli Chamber Music Festival
- Dates
- Summer season (specific dates published by the organisation and the Comune di Pontremoli on the official site ahead of the season opening)
- Venues
- Teatro della Rosa in Pontremoli, historic Lunigiana churches, courtyards and institutional spaces in the historic centre of Pontremoli and nearby villages
- Organiser
- Local cultural association under the patronage of the Comune di Pontremoli and the Fondazione Cassa di Risparmio della Spezia, in collaboration with Regione Toscana
The Pontremoli Chamber Music Festival is the chamber music season that brings to the Tuscan Lunigiana internationally renowned chamber ensembles, with a calendar of recitals, solo concerts, chamber ensembles, contemporary productions, meetings with the composers and masterclasses for young musicians. The season is run by a local cultural association under the patronage of the Comune di Pontremoli and the Fondazione Cassa di Risparmio della Spezia, in collaboration with Regione Toscana, and it touches the Teatro della Rosa — the main hall of the city — together with the historic Lunigiana churches, the courtyards of the historic centre of Pontremoli and the institutional spaces of the nearby villages. For the hosting theatres, the participating ensembles and the sponsors accompanying the season, concert merchandise is one of the most important contact channels with the public and the professionals: the bilingual playbill, the artist welcome kit, the giveaway coordinated with the season visual identity, the Teatro della Rosa bookshop item.
For a concert merchandising programme around the Pontremoli Chamber Music Festival, Corp-Merch.IT runs the full chain from its operational hub: receiving the hosting theatre or sponsor master graphic files (AI, EPS, PDF/X-4 with CMYK images at 300 dpi, FOGRA39 colour profile, bleed allowances for the perfect-bound bilingual playbills), adapting them to the personalisation techniques (four-colour offset printing plus overall varnish on the playbills, screen printing on FSC-certified paper for the posters and art prints, blind embossing on hard covers in grey board, hot-foil stamping in gold or silver foil on covers and bookmarks, scoring and perfect binding for the playbills, sewn binding for the numbered monographic editions, digital printing for the reduced runs of the evening variants), physical pre-production sample with Pantone colour map and technical sheet, production on the Italian art-printing supply chains (Fabriano paper mills for the coated papers, Milan and Turin printing houses for the playbills, Florence bookbinders for the numbered editions, Rome screen printers for the art prints), and delivery to the Teatro della Rosa bookshop, the organising association press office or a Pontremoli consolidation warehouse on a slot confirmed by the institutional contact. For programmes covering several theatres or several institutions we split into recipient-labelled lots, with distinct delivery addresses if a banking foundation headquartered in Milan, Florence or La Spezia wants to collect its share from its own warehouse.
The audience of the Pontremoli Chamber Music Festival is a combination of chamber music enthusiasts following the season, season subscribers of the other Italian concert foundations visiting Lunigiana, students of the Tuscan music schools and the La Spezia musical institutes, tourists taking the opportunity of the season to visit Pontremoli and the Lunigiana villages, residents of the city passionate about the local concert programming, journalists of the specialised music press following the season, delegations of twin festivals with the Pontremoli Chamber Music Festival, and representatives of the local authorities and regions sponsoring the season. A merchandise programme that respects these seven audiences converts much better than a single kit trying to cover them all. The chamber music enthusiast wants a quality bilingual playbill with the programme notes and the works sheets; the music school student wants a limited-edition art print with an iconic season image; the cultural tourist wants a bookmark or a postcard coordinated with the Festival visual identity; the concert-season subscriber wants a GOTS-certified organic cotton tote bag with the season mark; the institutional delegation wants an FSC-certified paper folder with the playbill, the works technical sheet and the masterclass calendar; the music journalist wants a coordinated press kit and a selection of small-format art prints; the local authority representative wants a small coordinated item that represents the season.
A recurring case for our clients is the banking foundations that accompany the season as institutional sponsor: for these jobs we propose a coordinated neutral graphic base aligned with the Festival visual identity (bilingual catalogue, bookmark, press folder, coordinated press release) and add the specific evening details (guest ensemble name, playbill programme, curatorial claim) in a reduced run, so that each audience member finds a specific memento of the evening they attended. For institutions requesting printing on FSC-certified paper and GOTS-certified organic cotton, a frequent request, we run it with FSC and GOTS certified printing houses and screen printers. For the monographic books and numbered editions that accompany the season we mirror the logistics on the different Festival venues with a single operational contact.
Concert merchandise calendar for the season
The Pontremoli Chamber Music Festival calendar is concentrated on the summer concert season and the evenings follow at regular intervals, with an inaugural evening opening the calendar of recitals, solo concerts, chamber ensembles and masterclasses. For the hosting theatres and the sponsors the gap between confirming the evening and the season inauguration is normally under ten weeks, and any item that must be at the bookshop, in the season hall or in the delegation welcome area for the inaugural evening must be closed and shipped at least one week before the debut. We work backwards from that moment: the bilingual playbill production must close three–four weeks before the inaugural evening; the courier slot must be booked for the Thursday or Friday of the season week; the institutional addressee list must be finalised ahead of the evening calendar confirmation; the specific evening details only add a small reprint to an already-produced graphic base from the earlier evenings of the same edition.
For theatres and institutions following several evenings of the Pontremoli Chamber Music Festival we mirror the logistics on the different dates with a single operational contact and a per-evening print-run planning, with a dedicated MOQ price list for the total edition volume. This split is a frequent request because the theatre-bookshop audience that actually takes home a Festival memento is much smaller than the audience attending the evenings, and most theatres do not want surplus material left in the warehouse after the last evening of the edition.