Confirmed
For record labels, independent labels, institutional sponsors, radio and partner broadcasters, RAI production crews and press delegations operating around the Italian Song Festival at the Teatro Ariston in Sanremo and needing production crew uniforms, shopkeepers and artist welcome kits, gifts for radio delegations and press kits for music critics and trade titles, with coordinated delivery to the venues of the city of flowers.
The Italian Song Festival of Sanremo, organised by RAI Radiotelevisione Italiana under the historical artistic direction of the network’s leadership, is the longest-running and most-watched music competition on Italian television and a platform for launching the Italian and European music season. The 2027 edition follows the classic five-evening format at the Teatro Ariston in Sanremo, with the participation of a roster of artists invited by their record labels (Sony Music Italy, Universal Music Italy, Warner Music Italy, independent labels, emerging distributors), the final of the Sanremo Giovani and Nuove Proposte circuits, the Eurovision Song Contest as an international springboard, voting by press jury, popular jury and demographic jury, and a calendar of previews, after-shows, parties and conventions that turns Sanremo into a packed week of appointments for industry professionals.
For the Sanremo machine, Corp-Merch.IT operates as an external B2B supplier for the commissioners that orbit the event: record labels that put artists on the Teatro Ariston stage, institutional and main partners that host red-carpet and hospitality in the historical centre, independent labels following the Sanremo Giovani section, European and international broadcasters following Eurovision, music and generalist press titles following the evenings, RAI production teams and third-party crews working at satellite venues (Teatro Ariston, Casino di Sanremo, Sala Hospitality Principato di Seborga, Palafiori). No role as official partner, sponsor or representative of the Festival — only the technical handling of merch on briefs, graphics and audiences defined by the commissioning party.
For Italian clients holding a VAT number, invoices are issued via the Agenzia delle Entrate Sistema di Interscambio (SdI) with 22% VAT in EUR; reduced rates of 4%, 5% or 10% apply to eligible product categories (books, editorial print, audiovisual supports). Reverse charge for intra-EU buyers registered with VIES, split payment for public bodies, and Codice Destinatario / PEC for electronic delivery of the invoice. Corp-Merch.IT is a registered Italian VAT operator, enrolled with VIES, and handles self-invoicing for the PA under Italian law. For corporate clients subject to CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we provide a sustainability sheet per order with Scope 3 CO₂e estimates aligned with the GHG Protocol, ESRS E1 (Climate Change), E5 (Resource Use) and S2 (Workers in the Value Chain), useful for non-financial disclosure. For European broadcasters and record labels moving material intra-EU and extra-EU we operate as Authorised Economic Operator (AEOF) and handle CMR, packing list, origin declaration and customs clearance.
For record labels also present at the Festival di Sanremo Giovani, the Concerto del Primo Maggio in Rome and FIMI conventions we replicate the planning with an annual supply contract spanning multiple appointments, dedicated discounts and a single contact for the management of graphic briefs, samples and logistics. For labels following showcase and roadshow events of emerging artists we replicate the individual kit with dedicated representative kits.
Organic cotton T-shirts, hooded sweatshirts in certified cotton-fleece, piqué polos and cotton shirts in the palette of the record label or sponsor, tailored for production staff, stage sound engineers and video crews working across the five evenings at the Teatro Ariston and the satellite venues.
Shoppers in FSC-certified paper, organic cotton tote bags, hotel welcome kits, branded beauty cases and small lifestyle accessories for the competing artists, label delegations, management teams and partner radio representatives during the Sanremo week.
Folders with rehearsal material, bamboo or aluminium pens, personalised badges for the Teatro Ariston and Palafiori backstage, small coordinated gifts for European broadcasters and music press teams covering the event.
Coordinated boxes with sponsor graphics, limited editions for red-carpet hospitality, branded objects for main partners and representative gifts for delegates of local and regional institutions attending the Festival evenings.
Before launching production, artwork, quantities, packaging and on-site recipients must be confirmed. Delivery address, contact, time window and phone number must be cross-checked against the latest calendar issued by the RAI production office or by the commissioning party’s office (record label, sponsor, broadcaster): the Festival is articulated across the Teatro Ariston (Via Matteotti), the Piazza Colombo red carpet, the satellite venues of the Sanremo municipal Casino (Corso degli Inglesi), the Palafiori, the PalaRuffini for preliminary contests, the historical-centre hospitality venues and the hotel structures that host artists and delegations. The historical-centre areas of Sanremo are ZTL zones with low loading capacity and narrow access windows: deliveries must be coordinated with carriers familiar with the lungomare ZTL, the gates of Corso Matteotti and the Palafiori loading ramps, with preferential slots in the early morning or after 22:00 between one evening and the next.
For an Italian programme routed via Milan, deliveries depart from our hub and reach Sanremo in 24–48-hour windows via BRT, SDA, GLS or DHL Express, by appointment for ZTL venues. For programmes above 1,000 pieces we offer appointment delivery with phone pre-notice and, on request, on-site set-up by our staff directly at the Teatro Ariston backstage, the Casino hospitality and the Palafiori spaces. For materials that require controlled-environment conditions (artist merch, limited editions, small backstage objects) we coordinate climate-controlled transport with specialised partners. For clients subject to CSRD reporting (D.Lgs. 125/2024) we provide a sustainability PO sheet with Scope 3 CO₂e estimates aligned with the GHG Protocol Corporate Value Chain on the Milan–Sanremo leg and from the production districts indicated.
For record labels and artists also participating in the Eurovision Song Contest final we replicate the planning with a new dedicated PO for the international leg, realigned to the updated EBU and Italian delegation calendar. For broadcasters and production teams also covering the Concerto del Primo Maggio in Rome we replicate the individual kit with dedicated representative kits.
The brief for the Sanremo Music Festival programme starts with alignment on the visual references of the artist or sponsor (label identity, tour graphics, campaign claims), on the iconic elements of the Festival calendar or the competing artist to bring into the merch, on the items to be quoted, and on the quantities per recipient (production staff, artists, management, radio partners, press, broadcast, sponsors, hospitality). Corp-Merch.IT replies with a structured proposal within 48 business hours, complete with a physical sample for the most critical pieces (shoppers, welcome kits, pens), technical sheets for the serial items and a base quote with prices and MOQs per tier: starter (50–249 pieces per code), standard (250–999), enterprise (1,000–4,999), corporate (5,000+).
On the artwork side we receive the master files of the record label, the artist or the sponsor (AI, EPS, PDF/X-4, CMYK images at 300 dpi) and we manage the graphic adaptation for the different techniques: digital printing on FSC paper, blind embossing and hot-foil stamping on folders and libretti, screen printing on shoppers and T-shirts, embroidery on fabrics, laser engraving on bamboo and wood, pad printing on small metallic objects. For graphics requiring multiple versions (artist, label, sponsor, backstage desk) we manage versioning and intermediate approvals. Physical samples are produced and shipped to the commissioner for approval by the fifth week of brief; for perfect-bound folders, limited-run objects and custom small leather goods the times extend by 1–2 weeks depending on the processing.
Standard commercial terms are 30 days from invoice date, 10% confirmatory deposit on the first order for new clients, improved terms after the first 90 days of history. Invoices are issued in EUR with 22% VAT via SdI; for intra-EU commissioners we apply reverse charge with letter of intent integration, and for public bodies we activate split payment. For corporate clients requiring tracked payment to a dedicated IBAN we also replicate the reconciliation by cost centre and job code.
For record labels, institutional sponsors and broadcasters operating around the Sanremo Music Festival, the quality and traceability profile of the materials matters as much as the visual identity. We work with Italian manufacturers holding ISO 9001 (quality), ISO 14001 (environmental management) and SA8000 or equivalent for social responsibility, and with the certifications required by the music and media segment: OEKO-TEX Standard 100 on skin-contact textiles (T-shirts, polos, hooded sweatshirts), GOTS on organic cotton, GRS on recycled polyester, FSC on paper and packaging (press folders, badges, libretti), PEFC on alternative paper and cardboard, EU Ecolabel on cellulosic supports.
For small wooden objects (Bagno di Romagna, Trentino) and bamboo items (Veneto district) the manufacturers can issue wood traceability, origin declaration and REACH SVHC compliance on the finishes. For metallic items (Maniago, Lombardy) we obtain conformity declarations under Reg. UE 1007/2011 on textile fibre designations where applicable and under Reg. CE 1907/2006 (REACH) on metallic materials. On packaging, the paper-goods manufacturers (Florence, Fabriano, Veneto) propose FSC or PEFC and, on request, plastic-free solutions with vegetable inks, in line with EU Regulation 2025/40 on packaging and packaging waste and with D.Lgs. 152/2006 (Testo Unico Ambientale).
For clients subject to CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we integrate a sustainability sheet into the PO with Scope 3 CO₂e estimates aligned with the GHG Protocol Corporate Value Chain on the Milan–Sanremo leg and from the production districts indicated, with references to ESRS E1 (Climate Change), E5 (Resource Use) and S2 (Workers in the Value Chain), useful for the commissioner’s sustainability reporting.
Eight to ten weeks is the safest window for artist welcome kits, red-carpet hospitality gifts and perfect-bound press folders in limited runs. Tighter programmes are possible only when stock, personalisation techniques and venue access are all confirmed in the brief phase.
Only when the RAI or record-label production office has confirmed the time window, the loading access and the venue contact. For the Sanremo historical centre a carrier familiar with the lungomare ZTL, the gates of Corso Matteotti and the Palafiori loading ramps is required.
Yes. The material can be packed and labelled in separate lots, one per recipient type (artist, record label, institutional sponsor, radio team, editorial room, broadcaster and international delegations).
No. Corp-Merch.IT is an independent external supplier that helps record labels, sponsors, radio and broadcasters prepare their own merchandising. It does not organise, sponsor or represent the Sanremo Music Festival or RAI Radiotelevisione Italiana.
Corp-Merch.IT is an independent external supplier of the record labels, sponsors, broadcasters and delegations operating around the Sanremo Music Festival. This page helps teams prepare their own merchandising for the festival week; it does not represent RAI Radiotelevisione Italiana, the Comune di Sanremo or any sponsors and partner broadcasters of the Teatro Ariston calendar.