Merchandising for the Bolzano International Cuisine Festival
- Dates
- Traditionally in autumn (October–November), alongside the end of the typical products’ harvest and the author cuisine calendar of the Alto Adige cuisine. Specific dates are published on the festival’s artistic direction calendar before the event.
- Venues
- Fiera Bolzano, Castel Mareccio, restaurant and wine bar rooms of the historic centre of Bolzano hosting the festival’s dinners. Hotel halls, wine and food producer and protection consortium headquarters, restaurant and trattoria kitchens of the territory.
- General calendar
- The Bolzano International Cuisine Festival days open with the inaugural evening at Castel Mareccio, continue with the author cuisine dinners at the city’s restaurants, the wine and food producer tastings, the starred chef masterclasses, the wine and food critics’ round tables, and close with the grand finale evening of the producer-of-the-year awards.
- Organiser
- Festival artistic direction with the support of the Comune di Bolzano, the Provincia Autonoma di Bolzano, the Regione Trentino-Alto Adige, the starred chefs, the restaurateurs and the trade associations of the territory.
The Bolzano International Cuisine Festival — as it is organised across the various editions by the artistic direction that curates the programme — brings together starred chefs and author cuisine cooks, restaurateurs and trattorias, hotels and accommodation facilities, wine and food producers and protection consortia, food magazine editorial offices, wine and food culture sponsors and a broad audience of enthusiasts who move through the days between author cuisine dinners, tastings, masterclasses, round tables and producer-of-the-year awards. It is an event that weaves together the Alto Adige cuisine calendar with that of the twinned European alpine cuisine festivals, and is among the central moments of the cultural life of Bolzano, Trentino-Alto Adige and Northern Italy.
For the starred chefs, restaurateurs, hotels, wine and food producers and the organisers of the Bolzano International Cuisine Festival, Corp-Merch.IT manages from its operational hub the complete chain for the chefs, the restaurateurs, the hotels, the wine and food producers and protection consortia, the food magazine editorial offices, the guest chefs and the wine and food culture sponsors: reception of the master graphic files of the starred chef, the restaurateur, the hotel or the wine and food producer (AI, EPS, PDF/X-4 with CMYK images at 300 dpi, FOGRA39 colour profile for printing, Pantone for textiles), adaptation for the various personalisation techniques (water-based screen printing on GOTS-certified organic cotton for the coordinated uniforms of the chefs at the festival’s dinners, hot foil stamping on FSC-certified paper for the dinner menus and tasting booklets, laser engraving on oak wood for the cutting boards of the limited-edition awards, computerised embroidery on cotton and linen for the masterclass aprons of the chefs, sublimation printing on cotton for the audience tote bags of the tastings, UV printing on PVC for the restaurant room signs), pre-production physical sample with Pantone colour map and technical sheet, production on Italian supply chains (Como textiles for the cotton of the coordinated uniforms, Tuscan organic cotton for the audience tote bags, Trentino wood for the award cutting boards, Fabriano paper for the dinner menus and tasting booklets, Faenza ceramics for the tasting bowls, Maniago steel for the awards metalwork, Padova cartotecnica for the limited-edition cofanetti) and delivery to Fiera Bolzano, Castel Mareccio, the restaurant, the hotel, the artistic direction’s consolidation warehouse or the wine and food producer’s headquarters on slots confirmed by the festival’s calendar.
Five audience segments, five distinct kits
The starred chefs and author cuisine cooks presenting their menus at the festival’s dinners look for coordinated uniforms (GOTS-certified organic cotton or mixed linen chef jacket with computerised embroidery of the starred chef or restaurant name, coordinated apron for the dinners, durable fabric shopper, chef hat for the peak dinner hours), FSC-certified paper dinner menus, tasting booklets with hot foil stamping of the evening title, coordinated small ware (magnets with the dinner dishes, illustrated postcards of author cuisine, enamel pins of the starred chef). The restaurateurs and trattorias hosting the international cuisine evenings need coordinated uniforms for the dining room staff, FSC-certified paper dinner menus, coordinated tasting booklets, coordinated small ware for the rooms. The hotels and accommodation facilities of the territory welcoming the guests of the days request branded shoppers for the rooms, welcome gift kits, coordinated small ware for the breakfast rooms. The wine and food producers and protection consortia presenting their labels at the tastings want organic cotton coordinated shoppers, FSC-certified paper tasting booklets, coordinated small ware for the tasting counters. The guest chefs and food magazine editorial offices want gift kits coordinated with the festival’s graphics, limited editions of wine and food products, packaging coordinated with the institutional colours of the guest chef.
Why the Italian hub matters for the Bolzano International Cuisine Festival
Most of the starred chefs, restaurateurs and wine and food producers of the city of Bolzano curating a merch programme for the Bolzano International Cuisine Festival coordinate their operations from their Alto Adige headquarters, but launching a coordinated collection of chef uniforms, dinner menus or tasting booklets requires a district supply chain that our hub can orchestrate across the Italian territory. Como for the cotton of the coordinated uniforms, Scandicci for the leather of the masterclass aprons, Maniago for the steel of the awards metalwork, Empoli for the glass of the limited editions, Faenza for the ceramics of the tasting bowls, Padova for the technical cartotecnica of the cofanetti, Fabriano for the paper of the dinner menus and tasting booklets, Trentino for the wood of the award cutting boards: the hub allows consolidating the client’s graphic files, running a physical pre-production sample on the Italian supply chains and shipping the lot to Fiera Bolzano, Castel Mareccio, the restaurant, the hotel or the artistic direction’s warehouse on a short courier window, twenty-four to forty-eight hours from the national territory. For programmes involving a twinned cuisine festival delegation (twinning between the Italian International Cuisine Festivals and the European alpine cuisine festivals), gestiamo materiali bilingui (italiano e tedesco come minimo, vista la collocazione bilingue della Provincia Autonoma) e, su richiesta, rilascio multilingue completo con traduzioni allineate alla norma ISO 17100.
Merch calendar for the Bolzano International Cuisine Festival
The Bolzano International Cuisine Festival window is concentrated and must be prepared with a calendar that includes the Fiera Bolzano setup days opening the previous Friday, the Saturday inaugural evening at Castel Mareccio, the author cuisine dinners at the restaurants of the following week, the Thursday and Friday wine and food producer tastings, the Saturday starred chef masterclasses, the Sunday wine and food critics’ round tables and the grand finale evening of the producer-of-the-year awards on the Wednesday. For the starred chefs and restaurateurs the gap between the confirmation of the festival’s graphics and the opening of the author cuisine dinner days is normally below ten weeks, and any object that must reach the chef’s meeting point, the restaurant or the artistic direction’s warehouse for the first dinner evening must be closed and shipped at least one week before the inauguration. We work backwards from that moment: production must close two to three weeks before the inaugural evening; the courier slot must be booked for the Wednesday or Thursday of the festival’s week; the addressee list must be finalised simultaneously with the confirmation of the dinner calendar; the specific edition details (year, edition number, guest chef names and awarded producers) add only a small reprint to an already produced neutral graphic base.
For Italian clients with a VAT number the invoice is issued via the Exchange System (SdI) of the Italian Revenue Agency with 22% VAT applied in EUR; reduced rates of 4%, 5% or 10% available on the product categories that allow it (publishing, on-demand art objects, products typical of the Alto Adige cuisine chain and the territory’s wine and food products). Reverse charge for intra-EU buyers registered in VIES, split payment for public administration bodies, recipient code or PEC for electronic invoice delivery. For clients subject to CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we provide a sustainability sheet per order with Scope 3 CO₂e estimate according to the GHG Protocol Corporate Value Chain on the internal legs and from the indicated production supply chains.