Corporate merch in other countries:AMArmeniaGEGeorgiaTRTürkiyeRSSerbiaAEUAECYCyprusPTPortugalPLPolandESSpain

October · November · Fiera Bolzano, Castel Mareccio, restaurant and wine bar rooms of the Comune di Bolzano

Bolzano International Cuisine Festival: B2B merchandising for starred chefs, restaurateurs, hotels and sponsors of author cuisine

For the starred chefs and author cuisine cooks presenting their menus at the festival’s dinners, the restaurateurs and trattorias hosting the international cuisine evenings, the hotels and accommodation facilities of the territory welcoming the guests of the days, the wine and food producers and the protection consortia presenting their labels at the tastings, the food magazine editorial offices and specialised press (Gambero Rosso, Touring Club, Touring Cucina, Cucina Italiana), the wine and food culture sponsors of the territory — coordinated uniforms for the chefs at the festival’s dinners, branded shoppers for the tasting audience, gift kits for guest chefs and wine and food producers, coordinated small ware for the restaurant rooms, welcome packs for the delegations of twinned festivals — delivered in time for the first evening of dinners of the Bolzano International Cuisine Festival.

Merchandising for the Bolzano International Cuisine Festival

Dates
Traditionally in autumn (October–November), alongside the end of the typical products’ harvest and the author cuisine calendar of the Alto Adige cuisine. Specific dates are published on the festival’s artistic direction calendar before the event.
Venues
Fiera Bolzano, Castel Mareccio, restaurant and wine bar rooms of the historic centre of Bolzano hosting the festival’s dinners. Hotel halls, wine and food producer and protection consortium headquarters, restaurant and trattoria kitchens of the territory.
General calendar
The Bolzano International Cuisine Festival days open with the inaugural evening at Castel Mareccio, continue with the author cuisine dinners at the city’s restaurants, the wine and food producer tastings, the starred chef masterclasses, the wine and food critics’ round tables, and close with the grand finale evening of the producer-of-the-year awards.
Organiser
Festival artistic direction with the support of the Comune di Bolzano, the Provincia Autonoma di Bolzano, the Regione Trentino-Alto Adige, the starred chefs, the restaurateurs and the trade associations of the territory.

The Bolzano International Cuisine Festival — as it is organised across the various editions by the artistic direction that curates the programme — brings together starred chefs and author cuisine cooks, restaurateurs and trattorias, hotels and accommodation facilities, wine and food producers and protection consortia, food magazine editorial offices, wine and food culture sponsors and a broad audience of enthusiasts who move through the days between author cuisine dinners, tastings, masterclasses, round tables and producer-of-the-year awards. It is an event that weaves together the Alto Adige cuisine calendar with that of the twinned European alpine cuisine festivals, and is among the central moments of the cultural life of Bolzano, Trentino-Alto Adige and Northern Italy.

For the starred chefs, restaurateurs, hotels, wine and food producers and the organisers of the Bolzano International Cuisine Festival, Corp-Merch.IT manages from its operational hub the complete chain for the chefs, the restaurateurs, the hotels, the wine and food producers and protection consortia, the food magazine editorial offices, the guest chefs and the wine and food culture sponsors: reception of the master graphic files of the starred chef, the restaurateur, the hotel or the wine and food producer (AI, EPS, PDF/X-4 with CMYK images at 300 dpi, FOGRA39 colour profile for printing, Pantone for textiles), adaptation for the various personalisation techniques (water-based screen printing on GOTS-certified organic cotton for the coordinated uniforms of the chefs at the festival’s dinners, hot foil stamping on FSC-certified paper for the dinner menus and tasting booklets, laser engraving on oak wood for the cutting boards of the limited-edition awards, computerised embroidery on cotton and linen for the masterclass aprons of the chefs, sublimation printing on cotton for the audience tote bags of the tastings, UV printing on PVC for the restaurant room signs), pre-production physical sample with Pantone colour map and technical sheet, production on Italian supply chains (Como textiles for the cotton of the coordinated uniforms, Tuscan organic cotton for the audience tote bags, Trentino wood for the award cutting boards, Fabriano paper for the dinner menus and tasting booklets, Faenza ceramics for the tasting bowls, Maniago steel for the awards metalwork, Padova cartotecnica for the limited-edition cofanetti) and delivery to Fiera Bolzano, Castel Mareccio, the restaurant, the hotel, the artistic direction’s consolidation warehouse or the wine and food producer’s headquarters on slots confirmed by the festival’s calendar.

Five audience segments, five distinct kits

The starred chefs and author cuisine cooks presenting their menus at the festival’s dinners look for coordinated uniforms (GOTS-certified organic cotton or mixed linen chef jacket with computerised embroidery of the starred chef or restaurant name, coordinated apron for the dinners, durable fabric shopper, chef hat for the peak dinner hours), FSC-certified paper dinner menus, tasting booklets with hot foil stamping of the evening title, coordinated small ware (magnets with the dinner dishes, illustrated postcards of author cuisine, enamel pins of the starred chef). The restaurateurs and trattorias hosting the international cuisine evenings need coordinated uniforms for the dining room staff, FSC-certified paper dinner menus, coordinated tasting booklets, coordinated small ware for the rooms. The hotels and accommodation facilities of the territory welcoming the guests of the days request branded shoppers for the rooms, welcome gift kits, coordinated small ware for the breakfast rooms. The wine and food producers and protection consortia presenting their labels at the tastings want organic cotton coordinated shoppers, FSC-certified paper tasting booklets, coordinated small ware for the tasting counters. The guest chefs and food magazine editorial offices want gift kits coordinated with the festival’s graphics, limited editions of wine and food products, packaging coordinated with the institutional colours of the guest chef.

Why the Italian hub matters for the Bolzano International Cuisine Festival

Most of the starred chefs, restaurateurs and wine and food producers of the city of Bolzano curating a merch programme for the Bolzano International Cuisine Festival coordinate their operations from their Alto Adige headquarters, but launching a coordinated collection of chef uniforms, dinner menus or tasting booklets requires a district supply chain that our hub can orchestrate across the Italian territory. Como for the cotton of the coordinated uniforms, Scandicci for the leather of the masterclass aprons, Maniago for the steel of the awards metalwork, Empoli for the glass of the limited editions, Faenza for the ceramics of the tasting bowls, Padova for the technical cartotecnica of the cofanetti, Fabriano for the paper of the dinner menus and tasting booklets, Trentino for the wood of the award cutting boards: the hub allows consolidating the client’s graphic files, running a physical pre-production sample on the Italian supply chains and shipping the lot to Fiera Bolzano, Castel Mareccio, the restaurant, the hotel or the artistic direction’s warehouse on a short courier window, twenty-four to forty-eight hours from the national territory. For programmes involving a twinned cuisine festival delegation (twinning between the Italian International Cuisine Festivals and the European alpine cuisine festivals), gestiamo materiali bilingui (italiano e tedesco come minimo, vista la collocazione bilingue della Provincia Autonoma) e, su richiesta, rilascio multilingue completo con traduzioni allineate alla norma ISO 17100.

Merch calendar for the Bolzano International Cuisine Festival

The Bolzano International Cuisine Festival window is concentrated and must be prepared with a calendar that includes the Fiera Bolzano setup days opening the previous Friday, the Saturday inaugural evening at Castel Mareccio, the author cuisine dinners at the restaurants of the following week, the Thursday and Friday wine and food producer tastings, the Saturday starred chef masterclasses, the Sunday wine and food critics’ round tables and the grand finale evening of the producer-of-the-year awards on the Wednesday. For the starred chefs and restaurateurs the gap between the confirmation of the festival’s graphics and the opening of the author cuisine dinner days is normally below ten weeks, and any object that must reach the chef’s meeting point, the restaurant or the artistic direction’s warehouse for the first dinner evening must be closed and shipped at least one week before the inauguration. We work backwards from that moment: production must close two to three weeks before the inaugural evening; the courier slot must be booked for the Wednesday or Thursday of the festival’s week; the addressee list must be finalised simultaneously with the confirmation of the dinner calendar; the specific edition details (year, edition number, guest chef names and awarded producers) add only a small reprint to an already produced neutral graphic base.

For Italian clients with a VAT number the invoice is issued via the Exchange System (SdI) of the Italian Revenue Agency with 22% VAT applied in EUR; reduced rates of 4%, 5% or 10% available on the product categories that allow it (publishing, on-demand art objects, products typical of the Alto Adige cuisine chain and the territory’s wine and food products). Reverse charge for intra-EU buyers registered in VIES, split payment for public administration bodies, recipient code or PEC for electronic invoice delivery. For clients subject to CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we provide a sustainability sheet per order with Scope 3 CO₂e estimate according to the GHG Protocol Corporate Value Chain on the internal legs and from the indicated production supply chains.

Recommended mix for the Bolzano International Cuisine Festival

Coordinated uniforms for starred chefs and dining room staff

GOTS-certified organic cotton or mixed linen chef jacket with computerised embroidery of the starred chef or restaurant name, coordinated apron for the dinners, durable fabric shopper, chef hat for the peak dinner hours, metal badge for the larger dining room staff uniforms.

Dinner menus and tasting booklets

FSC-certified paper dinner menus with hot foil stamping of the evening title and the starred chef, illustrated tasting booklets with biographies of wine and food producers and protection consortia, limited editions of Alto Adige cuisine objects in a technical cartotecnica cofanetto, awarded producer cards for the grand finale evening.

Gift kits for guest chefs and wine and food producers

Tuscan organic cotton shoppers, Scandicci leather small leather goods for the tasting notebook covers, Maniago steel corkscrews for the guest dinners, limited editions of territory wine and food products, packaging coordinated with the institutional colours of the guest chef.

Didactic kits for hotel schools and welcome packs for twinned delegations

Illustrated booklets of Alto Adige cuisine printed on FSC-certified paper, organic cotton shoppers for the school kits, bilingual agenda, masterclass annotation notebook with singer-stitch binding, limited edition of a territory wine and food product.

Production and logistics to Fiera Bolzano of the International Cuisine Festival

Before starting production, graphics, quantities per recipient, packaging and named receiving point must be confirmed. The final delivery address is defined close to the Bolzano International Cuisine Festival weeks against the calendar issued by the artistic direction or by the Provincia Autonoma di Bolzano responsible for the event: Fiera Bolzano has wide access roads but regulated vehicular gates; Castel Mareccio has its own delivery times that must be coordinated with the referents; the restaurants and trattorias of the historic centre have loading windows coordinated with the restaurant referents; the artistic direction’s consolidation warehouse is often outside the centre and must be reached with adequate couriers. The ZTL of Bolzano’s historic centre conditions courier access, which is why most teams opt for early morning deliveries or after 19:30, when heavy vehicles are again permitted in the ZTL areas of the centre.

For an Italian programme routed via the national hub, deliveries are consolidated and shipped to Fiera Bolzano, Castel Mareccio, the restaurant, the hotel or the artistic direction’s warehouse with twenty-four to forty-eight hour windows via BRT, SDA, GLS or DHL Express Italy, by appointment for venues requiring telephone notice. For programmes above 1,000 pieces we propose appointment delivery with telephone notice and, on request, on-site setup by our staff at Fiera Bolzano or the artistic direction’s warehouse. For materials requiring controlled environmental conditions (wine and food products, dinner menus, limited-edition glass) we coordinate climate-controlled transport with specialised partners. For didactic kits destined for hotel schools and for welcome packs destined for twinned cuisine festival delegations we manage multilingual labelling (Italian, German, English, French, Spanish) and packaging in tamper-evident envelopes with bilingual packing list addressed to the recipient.

Preparation calendar

  1. 10–12 weeks before the inaugural evening: lock the product list for starred chef, restaurateur, hotel, wine and food producer or protection consortium, the quantities per recipient (Fiera Bolzano, Castel Mareccio, restaurant, hotel, artistic direction warehouse) and the decoration techniques, with attention to FSC-certified paper dinner menus, coordinated uniforms in GOTS-certified organic cotton and Scandicci leather small leather goods that require production districts with longer lead times.
  2. 6–8 weeks before: approve a physical or pre-production sample for each category (textile, cartotecnica, paper, glass, wood, steel), including colour rendering on light and dark supports and verification of print hold on certified fabrics and papers.
  3. 3–4 weeks before: close production, AQL 2.5 quality control and labelling per recipient, with separation between starred chef coordinated uniforms, dinner menus, gift kits for wine and food producers and didactic kits for the hotel schools.
  4. Last week: reconfirm delivery address at Fiera Bolzano or the festival restaurant, logistical referent of the starred chef or restaurateur, reception time window, with telephone briefing for each logistical hub and schedule of the Bolzano International Cuisine Festival dinners.

Frequently asked questions

When should the order be placed to be ready for the inaugural evening of the Bolzano International Cuisine Festival?

Eight to ten weeks is the safest window for FSC-certified paper dinner menus, coordinated uniforms for the starred chefs at the festival’s dinners, gift kits for the wine and food producers and didactic kits for the hotel schools. Tighter programmes are only possible after confirming stock, printing methods and access to Fiera Bolzano or the festival restaurant.

Can we ship directly to Fiera Bolzano or the festival restaurant?

Only after the artistic direction or Provincia Autonoma di Bolzano has confirmed the loading window, gate access and named recipient. For the wine and food products and for the dinner menus specific packaging conditions must be agreed.

Can we split the order by recipient?

Yes. Uniforms for starred chefs, dinner menus, gift kits for wine and food producers and didactic kits for the hotel schools can be packed and labelled as separate lots, tied to each audience and each delivery point.

Is Corp-Merch.IT a partner or official supplier of the Bolzano International Cuisine Festival?

No. Corp-Merch.IT is an external and independent B2B supplier that helps starred chefs, restaurateurs, hotels, wine and food producers and protection consortia, food magazine editorial offices, guest chefs and wine and food culture sponsors prepare their merch for the Bolzano International Cuisine Festival. It does not organise, sponsor or represent the artistic direction nor the Provincia Autonoma di Bolzano of the festival.

Corp-Merch.IT is an external and independent B2B supplier of starred chefs, restaurateurs, hotels, wine and food producers and protection consortia, food magazine editorial offices, guest chefs and the organising committees of the Bolzano International Cuisine Festival. This page helps teams prepare their merch for the festival; it does not represent the artistic direction, the Provincia Autonoma di Bolzano, the starred chefs nor any sponsor of the event.

Request merch quote for the Bolzano International Cuisine Festival