Corporate merch in other countries:AMArmeniaGEGeorgiaTRTürkiyeRSSerbiaAEUAECYCyprusPTPortugalPLPolandESSpain

12 – 16 November 2026 · Historic centre of Cuneo

Scrittorincittà 2026 in Cuneo: B2B merch for independent publishers, schools, bookshops and writers of the Italian literary festival

For independent publishers and small and medium-sized fiction and non-fiction houses, the bookshops of the historic centre of Cuneo and the province, the writers on the bill, the high schools and the universities that bring students and readers to the literary festival, the public and school libraries, the print and online press, the cultural magazines and the sponsors of local culture and publishing. FSC-certified paper shoppers, coordinated bookmarks, labels for new releases, welcome bags for writers, school kits, representative material addressed to publishers and partners — delivered in time for the opening of the Scrittorincittà days in Cuneo, consolidated and routed from our Milan hub with EUR electronic invoicing, 22% VAT via SdI, reduced VAT for editorial products, reverse charge for intra-EU buyers, split payment for public bodies, and Codice Destinatario or PEC for electronic invoice delivery.

Merchandising for publishers, schools and bookshops at Scrittorincittà

Dates
(five days from Thursday to Monday, with the literary preview on the Wednesday before)
Venues
Historic centre of Cuneo: Piazza Galimberti, Piazza Virginio, Teatro Don Bosco, Sala della Biblioteca Civica, Spazio Incontri of the Fondazione Peano, the independent bookshops of the circuit (Liberia Croce, Libreria Mondadori Cuneo, Libreria della Beccaccia), the Liceo classico and scientifico, the Istituto Tecnico Commerciale Bonelli, the Auditorium of the ITS
Organiser
Fondazione Peano, with the support of the Città di Cuneo, Regione Piemonte, Fondazione CRC, Provincia di Cuneo, Camera di Commercio di Cuneo and the sponsors of local culture and publishing

Scrittorincittà is the literary festival of reference of south-western Piedmont, born in the late 1990s around the city of Cuneo and grown into one of the most appreciated events on the Italian autumn literary calendar. The festival is held every year in November and is structured across five days packed with author meetings, novel presentations, readings, lectures, dialogues, exhibitions, shows and themed walks spread across the piazzas, the historic palaces, the bookshops, the schools and the theatres of the historic centre. The event engages independent publishers, small and medium-sized fiction and non-fiction houses, bookshops of the area, Italian and international authors and writers, schools of every order and grade, public and school libraries, print and online journalists, cultural magazines, librarians and a wide readership that flows through the festival days.

For independent publishers, bookshops, schools and libraries working at Scrittorincittà, Corp-Merch.IT coordinates a tailored programme from its Milan operational hub, starting from the receipt of the graphics files of the publishing house or bookshop, going through the adaptation for the different customisation techniques (silk-screen printing on GOTS-certified organic cotton for the shoppers, hot foil stamping on FSC-certified paper for the programme booklets and the bookmarks, computerised embroidery for the premium tote bags, laser engraving on walnut wood for the small editions of collectors' bookmarks) and arriving at the physical pre-production sample and the delivery to the bookshop, the school or the publisher stand on the festival circuit. Editorial catalogues and representative material are printed on FSC-certified paper with low-impact methods, and on request we add stitched binding, signature, ISBN coding and EAN barcode for bookshop distribution. For limited or author-signed numbered editions we propose letterpress printing on felt paper and packaging in a technical-board slipcase, with a numbered certificate of authenticity attached.

Invoicing for Italian VAT-registered buyers goes through the Sistema di Interscambio (SdI) of the Italian Revenue Agency in EUR with 22% VAT, delivered to the Codice Destinatario or to the PEC communicated by the buyer. For editorial catalogues and representative material the reduced 10% VAT applies, for books and tourist guides 5%, in line with current Italian VAT rules. Reverse charge for intra-EU buyers registered with VIES, split payment for public bodies, Codice Destinatario or PEC for electronic invoice delivery. For clients in scope of CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we provide a sustainability sheet per order with Scope 3 CO₂e estimates under the GHG Protocol Corporate Value Chain on the domestic legs and on the provenances from the named districts, aligned with ESRS E1, E5 and S2.

Editorial calendar and circuit logistics

The Scrittorincittà calendar sits between the Salone del Libro di Torino (May) and Più libri più liberi in Rome (December) on the editorial calendar and overlaps with the Frankfurter Buchmesse (October) on the international side; the Cuneo festival is attended by publishers, authors and readers who move around the autumn book-fair circuit. Direct deliveries to the venues of the circuit must be aligned with the loading windows published by Fondazione Peano and with the historic-centre logistics plan of Cuneo (ZTL, narrow streets, gates of the historic palaces subject to Soprintendenza constraints); a buffer at a hotel in Cuneo or at our Milan hub lowers the risk of an off-window delivery. For programmes that span several operating sites (Piazza Galimberti, Teatro Don Bosco, Sala della Biblioteca Civica, the bookshops of the circuit, the schools) we prepare separate packing lists per destination with dedicated on-site contact labelling, and a delivery plan across two-to-three days to cover the whole circuit.

Recommended product mix for Scrittorincittà 2026

Shoppers and bookmarks for the festival public

FSC-certified paper shoppers or GOTS-certified organic cotton shoppers, bookmarks coordinated with the festival or publisher graphics, coordinated labels for volumes and slipcases of the new releases, foldable programme booklets with the circuit map. The paper shoppers are printed with low-impact water-based inks and can be personalised with the logo of the bookshop, the publisher or the festival on one or both sides.

Welcome bags for the writers on the bill

Tote bags in canvas, recycled cotton or leather, travel goods, editorial kits and branded accessories for the writers on the bill, the foreign delegations and the translators in residence. Festival welcome bags need to be handled with the same attention as guests of an international festival: master cards with the recipient's name, role and language, packaging per recipient, delivery to the hotel at least 24 hours before the opening event.

Representative material for publishers

Notebooks, metal pens, premium stationery, new-release catalogues and coordinated shoppers for the publisher stands across the festival piazzas. For publishing houses bringing several new releases to the same edition we can coordinate a coherent range of materials (bookmarks, labels, slipcases for numbered editions, catalogue-of-catalogue brochures) with shared graphics and per-title customisation.

School kits for high schools and universities

Educational bookmarks, reading-technique booklets, coordinated shoppers, annotation notebooks for the students of the high schools and the universities participating in the festival's Schools programme. For the school public we propose low-impact materials (recycled paper, vegetable inks) and tamper-evident packaging with a bilingual Italian/English packing list addressed to the school.

Production and logistics towards Cuneo

Confirm artwork, edition size, numbering and on-site recipient before launching production. The venues of the Scrittorincittà circuit often have narrow lanes and regulated vehicle gates; the independent bookshops of the historic centre have their own delivery hours that must be coordinated with their contacts; the high schools and the institutions have loading windows to align with the school's contact persons; the consolidation warehouse of Fondazione Peano is often outside the historic centre and requires appropriate couriers. The ZTL of the Cuneo historic centre conditions courier access, which is why most teams opt for early-morning deliveries or after 19:30, when heavy vehicles are again admitted in the regulated areas of the centre.

For an Italian programme routed via Milan, shipments are consolidated and dispatched to the independent bookshop, the school venue, the publisher stand or the Fondazione Peano consolidation warehouse over 24–48 hours via BRT, SDA, GLS or DHL Express Italia, with appointment for venues that require phone notice. For programmes above 1,000 pieces we propose appointment delivery with phone notice and, on request, on-site set-up by our staff at the independent bookshop or the Fondazione Peano consolidation warehouse. For material requiring climate-controlled conditions (fine-art printed volumes, numbered catalogues, limited-edition glass) we coordinate climate-controlled transport with specialised partners. For school kits we handle multilingual labelling (Italian, English, French, German, Spanish) and tamper-evident packaging with a bilingual packing list addressed to the recipient.

For the writers on the bill we can organise the welcome bag delivery directly to the Cuneo hotel the day before the opening of the festival days, in coordination with the hostess agency of Fondazione Peano and with the festival press officer. For the speakers of the meetings and lectures we can deliver the representative kit to the hotel the day before the session, with signed receipt from the recipient and bilingual packing list.

Preparation timeline

  1. 10–12 weeks before the opening: lock the product list, quantities and print methods for writer welcome bags, public shoppers, bookmarks and representative material. For the coordinated welcome bags of several publishers or sponsors, all brand confirmations must be in.
  2. 6–8 weeks: approve a physical or pre-production sample for each category (textile, paper, leather, ceramics, steel, wood, glass), including colour yield on light and dark substrates and print durability on certified fabrics and papers.
  3. 4–5 weeks: close production, AQL 2.5 quality check and per-recipient labelling, with separation between writer welcome bags, public shoppers, bookmarks, school kits and representative material.
  4. Final week: reconfirm loading pass, dock-in window, venue, bookshop or school contact, with phone briefing for each logistics hub.

Frequently asked questions

When should we place the order to be ready for the Scrittorincittà opening?

Ten to twelve weeks is the safest window for writer welcome bags, public shoppers, bookmarks and school kits. Tighter programmes are possible only after stock, print methods and access to the independent bookshop or the publisher stand have been confirmed. For coordinated welcome bags of several publishers or sponsors the confirmation of every partner adds two to three extra weeks of lead time.

Can we ship directly to the independent bookshop of the Scrittorincittà circuit?

Yes, after Fondazione Peano or the organising committee has confirmed the loading window, the gate access and the named recipient. For numbered slipcases and art-edition runs specific packing conditions must be agreed in advance.

Can we split the order by recipient?

Yes. Writer welcome bags, public shoppers, bookmarks, school kits and representative material can be packed and labelled as separate lots, each tied to its recipient and delivery point, with a dedicated packing list for each.

Is Corp-Merch.IT a partner or official supplier of Scrittorincittà?

No. Corp-Merch.IT is an external, independent B2B supplier that helps independent publishers, bookshops, schools, libraries and writers prepare their merch for Scrittorincittà. It does not organise, sponsor or represent Fondazione Peano, the organising committee, the writers or any sponsor of the festival.

Corp-Merch.IT is an external, independent B2B supplier to publishers, bookshops, writers, schools, libraries, journalists and sponsors of Scrittorincittà. This page helps teams prepare their merch for the festival; it does not represent Fondazione Peano, the organising committee, the writers or any sponsor of the event.

Request an event merch quote