Concert season · Ligurian autumn
For theatres, concert foundations, orchestras and ensembles, soloists, twin festivals, music publishers, music journalists, patrons and corporate sponsors preparing a merchandise programme around the days of the Genova International Music Festival — a concert season bringing to the Ligurian capital internationally renowned orchestras and chamber ensembles — and needing bilingual playbills, welcome kits for guest artists, coordinated giveaways for the public, theatre-bookshop items and representation material for the inaugural evenings, ready in time for the season opening.
The Genova International Music Festival is the autumn concert season that brings to the Ligurian capital internationally renowned orchestras and chamber ensembles, with a calendar of symphonic evenings, chamber performances, solo concerts, contemporary productions in Italian premiere, meetings with the composers and masterclasses for young musicians. The season is run by the Fondazione Teatro Carlo Felice with the collaboration of the Comune di Genova and the support of Regione Liguria, and it touches the Teatro Carlo Felice — the Foundation main hall — together with halls of Palazzo Ducale, historic-centre churches and institutional spaces in the city. For the hosting theatres, the participating ensembles and the sponsors accompanying the season, concert merchandise is one of the most important contact channels with the public and the professionals: the bilingual playbill, the artist welcome kit, the giveaway coordinated with the season visual identity, the theatre-bookshop item.
For a concert merchandising programme around the Genova International Music Festival, Corp-Merch.IT runs the full chain from its operational hub: receiving the hosting theatre or sponsor master graphic files (AI, EPS, PDF/X-4 with CMYK images at 300 dpi, FOGRA39 colour profile, bleed allowances for the perfect-bound bilingual playbills), adapting them to the personalisation techniques (four-colour offset printing plus overall varnish on the playbills, screen printing on FSC-certified paper for the posters and art prints, blind embossing on hard covers in grey board, hot-foil stamping in gold or silver foil on covers and bookmarks, scoring and perfect binding for the playbills, sewn binding for the numbered monographic editions, digital printing for the reduced runs of the evening variants), physical pre-production sample with Pantone colour map and technical sheet, production on the Italian art-printing supply chains (Fabriano paper mills for the coated papers, Milan and Turin printing houses for the playbills, Florence bookbinders for the numbered editions, Rome screen printers for the art prints), and delivery to the Teatro Carlo Felice bookshop, the Foundation press office or a Genova consolidation warehouse on a slot confirmed by the institutional contact. For programmes covering several theatres or several institutions we split into recipient-labelled lots, with distinct delivery addresses if a banking foundation headquartered in Milan or Rome wants to collect its share from its own warehouse.
The audience of the Genova International Music Festival is a combination of classical and contemporary music enthusiasts following the Carlo Felice season, season subscribers of the other Italian concert foundations visiting Genova, students of the Niccolò Paganini conservatory and the Ligurian musical high schools, cultural tourists taking the opportunity of the season to visit the Ligurian capital, residents of the city of Genova passionate about the concert programming, journalists of the specialised music press following the season, delegations of twin festivals with the Genova International Music Festival, and representatives of the local authorities and regions sponsoring the season. A merchandise programme that respects these seven audiences converts much better than a single kit trying to cover them all. The classical music enthusiast wants a quality bilingual playbill with the programme notes and the works sheets; the conservatory student wants a limited-edition art print with an iconic season image; the cultural tourist wants a bookmark or a postcard coordinated with the Festival visual identity; the concert-season subscriber wants a GOTS-certified organic cotton tote bag with the season mark; the institutional delegation wants an FSC-certified paper folder with the playbill, the works technical sheet and the masterclass calendar; the music journalist wants a coordinated press kit and a selection of small-format art prints; the local authority representative wants a small coordinated item that represents the season.
A recurring case for our clients is the banking foundations that accompany the season as institutional sponsor: for these jobs we propose a coordinated neutral graphic base aligned with the Festival visual identity (bilingual catalogue, bookmark, press folder, coordinated press release) and add the specific evening details (guest orchestra name, playbill programme, curatorial claim) in a reduced run, so that each audience member finds a specific memento of the evening they attended. For institutions requesting printing on FSC-certified paper and GOTS-certified organic cotton, a frequent request, we run it with FSC and GOTS certified printing houses and screen printers. For the monographic books and numbered editions that accompany the season we mirror the logistics on the different Festival venues with a single operational contact.
The Genova International Music Festival calendar is concentrated on the autumn concert season and the evenings follow at regular intervals, with an inaugural evening opening the calendar of symphonic performances, chamber concerts, solo concerts and masterclasses. For the hosting theatres and the sponsors the gap between confirming the evening and the season inauguration is normally under ten weeks, and any item that must be at the bookshop, in the season hall or in the delegation welcome area for the inaugural evening must be closed and shipped at least one week before the debut. We work backwards from that moment: the bilingual playbill production must close three–four weeks before the inaugural evening; the courier slot must be booked for the Thursday or Friday of the season week; the institutional addressee list must be finalised ahead of the evening calendar confirmation; the specific evening details only add a small reprint to an already-produced graphic base from the earlier evenings of the same edition.
For theatres and institutions following several evenings of the Genova International Music Festival we mirror the logistics on the different dates with a single operational contact and a per-evening print-run planning, with a dedicated MOQ price list for the total edition volume. This split is a frequent request because the theatre-bookshop audience that actually takes home a Festival memento is much smaller than the audience attending the evenings, and most theatres do not want surplus material left in the warehouse after the last evening of the edition.
Bilingual playbills (Italian and English) printed in four-colour offset on FSC-certified paper, perfect-bound with hard cover in 2.5 mm grey board, hot-foil stamping in gold or silver on the title, limited-edition art prints on Fabriano paper, coordinated bookmarks in FSC board.
GOTS-certified organic cotton tote bags with water-based screen printing, coordinated postcards with iconic Festival images, ceramic fridge magnets from Caltagirone, small coordinated stationery.
FSC-certified paper folders with hot-foil stamping of the mark, bilingual institutional brochures, works technical sheet, masterclass and meetings schedule, coordinated press release, welcome gifts for the delegations.
Limited-edition numbered art prints, small coordinated stationery with the Festival mark, FSC-certified paper shoppers for the bookshop, multilingual labelling on request.
Before starting production we close graphic masters, quantities per evening and per recipient, packaging and named recipient. The final delivery address is locked against the theatre artistic director or sponsor institutional contact calendar: the Teatro Carlo Felice bookshop, the Foundation press office, or the Milan or Rome office of the banking foundation or music publisher for programmes that stay elsewhere. The Genova historic-centre access constraints — in particular the Comune ZTL and the mandatory routes for commercial vehicles heading to the Porto Antico and the Carlo Felice — condition the loading slots, which is why most institutions choose early-morning or after-20:00 deliveries, when commercial vehicles are again allowed in the central areas of the city.
For an Italian programme routed through Milan or Rome the consignments are consolidated at the hub and shipped to Genova with 24–48 hour windows via BRT, SDA, GLS or DHL Express Italia, by appointment for institutional venues that require telephone notice. For programmes above 1,000 pieces we offer appointment delivery with telephone notice and, on request, on-site set-up by our staff at the theatre bookshop or the delegation welcome area. For materials that require controlled-environment conditions (playbills, art prints, numbered editions, Fabriano fine papers) we coordinate transport with specialised partners. For kits bound for international delegations we run multilingual labelling (Italian, English, French, German, Spanish, Russian, Arabic) and tamper-evident pouch packaging with bilingual packing list in the recipient’s name. For clients subject to CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we attach a sustainability sheet per order with a Scope 3 CO₂e estimate under the GHG Protocol Corporate Value Chain on the Lombardy–Liguria leg and from the production supply chains involved, with material-level and leg-level breakdown usable for the client sustainability statement.
All Italian B2B orders are invoiced in EUR at the standard 22% VAT rate (with reduced 4%, 5% or 10% rates applied where the product category allows: publishing, art objects, PDO/PGI products) and routed through the Sistema di Interscambio (SdI) of the Agenzia delle Entrate to the recipient code or the buyer’s PEC address. Corp-Merch.IT is an Italian VAT-registered operator, listed in VIES for intra-EU transactions, and handles reverse charge, split payment and self-invoicing for the public administration under current Italian legislation.
Ten–twelve weeks is the safest window for production on the Italian art-graphics supply chains and delivery to the Teatro Carlo Felice bookshop or to the Foundation press office. Eight–nine weeks work when the product mix is simple, the Festival graphics are already approved and the per-evening quantities are already defined. For theatres following several Festival evenings in the same edition we mirror the lots across all dates with a single operational contact.
Only after the Fondazione Teatro Carlo Felice and the sponsor logistics contact confirm the set-up window, the loading lane and the named recipient. Most institutions combine the Teatro Carlo Felice with the Foundation press office, with a delegation reference hotel or with a Genova consolidation warehouse. For the evening-before inaugural evenings we propose delivery to the theatre bookshop or to the delegation reference hotel with twenty-four hours’ telephone notice.
Yes. Items for the single theatre bookshop, public giveaways, guest artist welcome kits and inaugural evening items can be packed and labelled as distinct lots, with different delivery addresses if the banking foundation or music publisher has more than one venue or more than one destination address (for example the theatre bookshop for public sale, the press office for journalists, the Milan foundation office for storage). For programmes involving several theatres or orchestras we mirror the lots per orchestra and consolidate in recipient-labelled crates by logistics node.
No. Corp-Merch.IT is an external, independent B2B supplier that helps theatres, ensembles, orchestras, music publishers, patrons and sponsors prepare their own concert merchandise around the Genova International Music Festival. It does not organise, sponsor or represent the Festival, the Fondazione Teatro Carlo Felice or the sponsoring bodies of the season.
Corp-Merch.IT is an external, independent B2B supplier for theatres, ensembles, orchestras, music publishers, patrons and sponsors taking part in the Genova International Music Festival. This page helps these parties prepare their own concert merchandise around the season. It does not represent the Festival, the Fondazione Teatro Carlo Felice, the Comune di Genova or Regione Liguria.