Merchandising for reenactors, Pro Loco and schools of the Venetian Medieval Festival
- Dates
- Traditionally in summer (July–August), aligned with the calendar of medieval historical reenactments of Veneto and of the other regions of central-northern Italy. Specific dates published on the Pro Loco or organising committee calendar before the event.
- Venues
- Historic centre of the circuit medieval village hosting the Venetian Medieval Festival: main square, parish church cloister, loggias of the town hall, medieval guild halls, traditional taverns, school and lower-secondary institute halls hosting the medieval history workshops, specialised press and local radio newsroom halls.
- General calendar
- The Venetian Medieval Festival evenings open with the Friday reenactor welcome ceremony, run through the Saturday and Sunday performance evenings, the school workshops, the medieval history round tables on Tuesday, and close with the grand finale of court company awards the following Saturday.
- Organiser
- Pro Loco of the circuit medieval village, with the support of the Comune, the Veneto Region, the regional historical reenactment associations, the schools and lower-secondary institutes of the area, the traditional taverns and the twin groups of the European medieval circuits that endorse the initiative.
The Venetian Medieval Festival — as it is organised across editions by the Pro Loco of the circuit medieval village that runs its programme — brings together historical reenactment groups and court companies of the Venetian Middle Ages, Pro Loco of neighbouring villages, schools and lower-secondary institutes, folk groups and area cultural associations, costume and historical arms artisans, traditional taverns and restaurateurs, delegates from the twin groups of the European medieval circuits, third-sector bodies working with schools on medieval history, sponsors of local culture and history, and a broad public of visitors who pass through the evenings between court company performances, artisan workshop markets, school workshops, medieval history round tables, court company awards and traditional cuisine.
For the historical reenactment groups, the court companies, the Pro Loco, the schools, the folk groups, the costume artisans, the taverns and the sponsors of the Venetian Medieval Festival, Corp-Merch.IT manages from its operating hub the full chain for the different audience categories: intake of the court company’s, Pro Loco’s, school’s, folk group’s, costume artisan’s, tavern’s or organising committee’s master graphic files (AI, EPS, PDF/X-4 with CMYK images at 300 dpi, FOGRA39 colour profile for print, Pantone for textiles), adaptation for the different personalisation techniques (water-based screen printing on GOTS-certified organic cotton for the coordinated uniforms of the court companies on the festival evenings, hot foil on FSC-certified paper for the festival booklets, laser engraving on chestnut wood for the labels of the limited-edition medieval tradition objects, computerised embroidery on cotton and linen for the tavern aprons, sublimation printing on cotton for the public’s tote bags, UV printing on PVC for the performance and award signs), physical pre-production sample with Pantone colour map and technical sheet, production on Italian supply chains (Como textile for the cotton of the coordinated uniforms, Tuscan organic cotton for the public’s tote bags, Collodi wood for the labels and small decorative objects of the limited editions, Fabriano paper for the festival booklets, Faenza ceramics for the tavern tasting bowls, Maniago steel for the small metalwork and historical arms replicas, Empoli glass for the limited-edition jars, Padova for the technical paper of the limited-edition slipcases) and delivery to the Pro Loco warehouse, the church cloister or the medieval guild hall on slots confirmed by the festival calendar.
Seven audience segments, seven distinct kits
Historical reenactment groups and court companies bringing to the festival the armour, costumes, dances and music of the Venetian Middle Ages look for coordinated uniforms for the festival evenings (shirt in GOTS-certified organic cotton with computerised embroidery of the court company name and home village, coordinated apron for the performances, sturdy fabric shopper, peaked cap for the peak hours of the performance evenings), branded shoppers for the public of the evenings, limited editions of medieval tradition objects in coordinated packaging, small coordinated objects (magnets with the court company badges, illustrated postcards of the court companies, enamel pins of the company badges). Schools and lower-secondary institutes bringing classes to the medieval history workshops need educational kits of medieval history (small booklets of the medieval history of the area, coordinated shopper, annotation notebooks), festival booklets on FSC-certified paper, coordinated uniforms for the teachers. Folk groups and area cultural associations animating the performance calendar want coordinated uniforms for the performances, performance booklets on FSC-certified paper, group shopper, small coordinated objects for the ticket counters. Costume and historical arms artisans setting up the workshops in the cloister want limited editions of medieval tradition objects in packaging coordinated with the festival graphic line. Traditional taverns and restaurateurs curating the medieval kitchens want coordinated placemats, tavern shopper, small coordinated objects for the traditional kitchens. Twin group delegates from the European medieval circuits want coordinated gift kits, limited-edition medieval tradition objects, packaging coordinated with the institutional colours of the twin group. Third-sector bodies working with schools on medieval history want coordinated gadgets for their training days.
Why the Italian hub matters for the Venetian Medieval Festival
Most historical reenactment groups, court companies, Pro Loco, schools, folk groups, costume artisans and taverns of the Venetian Medieval Festival coordinate their operations from their Venetian seat, but launching a coordinated collection of court company uniforms, public shoppers or limited-edition medieval tradition objects requires a district supply chain that our hub can orchestrate across the Italian territory. Como for the cotton of the coordinated uniforms, Scandicci for the leather of the tavern aprons, Maniago for the steel of the metalwork and historical arms replicas, Empoli for the glass of the limited editions, Faenza for the ceramics of the tavern tasting bowls, Padova for the technical paper of the slipcases, Fabriano for the paper of the festival booklets, Collodi for the wood objects of the labels and the educational kits: the hub lets us consolidate the client’s graphic files, run a physical pre-production sample across Italian supply chains and dispatch the lot to the Pro Loco, the church cloister or the medieval guild hall on a short courier window, twenty-four to forty-eight hours from the national territory. For programmes that involve a twin group delegation from the European medieval circuits (twinning between the circuit medieval village and the medieval villages of Tuscany, Umbria, France, Germany and Spain that animate the great European reenactment circuits) we manage bilingual materials (Italian and English at minimum) and, on request, full multilingual release with translations aligned with ISO 17100.
Venetian Medieval Festival merch calendar
The Venetian Medieval Festival window is spread out and must be planned with a calendar that includes the medieval village set-up days opening the previous Wednesday, the Friday reenactor welcome ceremony, the Saturday and Sunday performance evenings, the school workshops of the following week, the medieval history round tables on Tuesday and the grand finale of court company awards the following Saturday. For historical reenactment groups, court companies, Pro Loco, schools, folk groups, costume artisans and taverns the gap between confirmation of the festival graphic line and the opening of the performance evenings is normally below ten weeks, and any object that must be at the court company, Pro Loco, school, artisan workshop, tavern or organising committee warehouse by the first evening must be closed and dispatched at least one week before opening. We work backwards from that moment: production must close two to three weeks before the welcome ceremony; the courier slot must be booked for the Wednesday or Thursday of the festival week; the addressee list must be finalised at the same time as the performance-evening calendar is confirmed; the specific edition details (year, edition number, badges of the participating court companies) only add a small reprint to an already-produced neutral graphic base.
For Italian clients with a VAT number the invoice is issued through the Italian Revenue Agency’s Sistema di Interscambio (SdI) with 22% VAT applied in EUR; reduced rates of 4%, 5% or 10% are available for the product categories that allow them (publishing, art objects, traditional territory products). Reverse charge for intra-EU buyers registered in VIES, split payment for public administration bodies, recipient code or PEC for electronic invoice delivery. For clients in scope of CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we provide a sustainability sheet per order with Scope 3 CO₂e estimates under the GHG Protocol Corporate Value Chain on the internal legs and from the named production supply chains.