San Marino Classical Music Festival: B2B merch for the State Secretariat for Tourism and patrons of the Republic

Merchandising for the San Marino Classical Music Festival

Season

July–October each year (summer-autumn season)

Venues

Teatro Titano (Piazza Sant’Agostino, Città di San Marino); Palazzo dei Congressi di San Marino (Via Ranco, Dogana); Città castle; satellite venues in the castles of Borgo Maggiore, Murata, Acquaviva, Chiesanuova, Fiorentino, Montegiardino

Organiser

State Secretariat for Tourism, together with the State Tourism Office and the Fondazione San Marino per la Musica Classica

The Republic of San Marino is the third-smallest State in Europe and one of the oldest republics in the world, traditionally founded in 301 AD and inscribed on the UNESCO World Heritage List for the historic centre of the Città and for Monte Titano. The Classical Music Festival is one of the most visible moments of San Marinese cultural activity, resting on the Teatro Titano and the Palazzo dei Congressi in Dogana, with evenings that also touch the medieval castles of Montefeltro (Borgo Maggiore, Murata, Acquaviva, Chiesanuova, Fiorentino, Montegiardino) and that over the years has hosted Italian and international ensembles, banking foundations of the peninsula and lifestyle brands that use the Città Antica as the backdrop for the summer-autumn gala evenings.

The audience of the season is a mix of classical music enthusiasts who return each year to discover the new programmes, of residents and holidaymakers of the nearby Romagna Riviera (Rimini, Riccione, Cattolica, Misano Adriatico) who pair the evenings with dinners in the Montefeltro restaurants, of diplomatic and institutional delegations that attend the State Secretariat’s gala evenings, and of brand teams from the Triveneto and Romagna that follow the festival with their own corporate guests. For corporate teams that wish to pair the season with their own merchandising — branded programmes, gifts for guest musicians, hospitality kits for gala evenings, numbered editions for Città dinners — planning opens in spring, because the relevant production districts (Faenza for ceramics, Maniago for blades, Scandicci for leather, Como for silk, Fabriano paper mills for programmes) need to be engaged in advance to deliver the artisanal quality the Republic’s audience expects.

From the Milan hub, Corp-Merch.IT runs the entire cycle: kick-off with the State Secretariat for Tourism or with the sponsor’s marketing lead, graphic adaptation, district producer qualification (Faenza for ceramics, Maniago for special blades, Scandicci for small leather goods, Como for silk foulards, Fabriano for FSC-certified programmes, San Marino itself for coin and stamp editions in co-branding), physical pre-production sample with Pantone map and structured proposal within 48 working hours of the brief. For programmes that replicate the same season over multiple years we set up an annual supply contract with seasonal reviews and dedicated volume pricing.

For invoicing orders towards buyers in the Republic of San Marino we operate as an Authorised Economic Operator (AEOF) and we handle the certificate of origin, the transport document and the invoicing with San Marinese internal VAT or non-imposability at destination per the Italian-San Marinese customs framework. For Italian clients the invoice is issued via the Sistema di Interscambio (SdI) of the Agenzia delle Entrate with 22% VAT in EUR; reduced rates of 4%, 5% or 10% are available for the product categories that qualify them. For clients subject to CSRD reporting (Legislative Decree 125/2024, transposing Directive (EU) 2022/2464) we attach a sustainability sheet per order with a Scope 3 CO₂e estimate following the GHG Protocol Corporate Value Chain on the Milan–San Marino route and from the production districts involved.

Production and logistics towards San Marino and the Montefeltro castles

Before production kicks off we lock artwork, recipient quantities, packaging and named pickup point. The final delivery address is confirmed against the calendar issued by the State Secretariat for Tourism and by each sponsor’s marketing lead: the Teatro Titano has its main entrance on Piazza Sant’Agostino, the Palazzo dei Congressi is on Via Ranco in Dogana, and the satellite venues in the Montefeltro castles (Borgo Maggiore, Murata, Acquaviva, Chiesanuova, Fiorentino, Montegiardino) have their own accesses and constraints that need to be coordinated with the single referrers. The Italian-San Marinese customs at Rimini and at Dogana constrain courier transit, which is why most teams prepare goods with a bilingual packing list and a San Marinese recipient code for immediate customs clearance.

For a programme routed via Milan, deliveries are consolidated at the hub and shipped to San Marino with 24–48-hour windows via BRT, SDA, GLS or DHL Express, by appointment for venues that require a phone pre-notice. For programmes that also include the stops at the Montefeltro castles we replicate the logistics across multiple nodes (Città di San Marino + Borgo Maggiore + Dogana) with different vehicles for each leg. For programmes above 1,000 pieces we offer appointment delivery with phone pre-notice and, on request, on-site set-up by our staff at the theatre or at a staging hotel. For San Marinese and Romagna territory products in special editions (Montefeltro wines, alpine cheese, Brisighella oil) we coordinate the cold chain with specialised partners within the local consortium.

For programmes involving international partners — banking foundations, automotive groups, fashion houses, lifestyle brands and European cultural institutions that use the season as a stop on their own representation season — we propose an accommodation and logistics-support service that covers the transfer from Milan or Bologna, the coordination with the accommodation structure of the Romagna Riviera and of the Città di San Marino, and the management of dinners at the Montefeltro’s historic restaurants. The single point of contact follows the programme from the brief through to the delivery of the last kit, and liaises with the State Secretariat for Tourism and with the referrers of the castles for the satellite stops. For those who want a continuing presence through the Republic’s theatre and concert season we replicate the service on the Foundation’s other productions.

Frequently asked questions