Summer calendar · Marche
For pro loco, food and wine businesses from the territory, Colli Pesaresi and Verdicchio dei Castelli di Jesi DOC wineries, corporate sponsors and delegation teams preparing giveaways for the evenings of the Festival Popolare di Fano, representation materials for the press room, hospitality kits for institutional delegations and coordinated items for local businesses during the summer calendar of the Festival — delivered to the Marche hub before the festival opens.
The Festival Popolare di Fano is the summer programme that every year brings to the historic centre of Fano — ancient Roman colony famous for the Arco d'Augusto and for Italy's oldest Carnival — a calendar of folk music, traditional dances, street food, local products and revivals of Marchigian tradition. The festival runs on summer evenings in the squares of the historic centre, starting from Piazza XX Settembre, and is accompanied by a calendar of satellite events that from the seafront extends to the villages of the province of Pesaro e Urbino. For pro loco, food and wine businesses and delegation teams the useful window for setting up their merchandising programme is usually less than ten weeks, because the graphics of the local businesses often close at short notice before the festival and the final quantities of items are only consolidated after the announcement of the full programme.
For a pro loco or sponsor programme around the Festival Popolare di Fano, Corp-Merch.IT manages the full chain from the Milan hub: receipt of the pro loco or business's master graphic files (AI, EPS, PDF/X-4 with CMYK images at 300 dpi), adaptation for the different decoration techniques (digital printing on FSC-certified paper, screen printing on GOTS organic cotton, laser engraving on Metauro Valley wood, pad printing on Castelli ceramics, embroidery on local textiles), physical pre-production sample with Pantone colour map and technical sheet, production on Italian districts (Capannori paper for evening programmes, Metauro Valley wood for boxes, Castelli ceramics for limited editions, Murano glass for numbered runs reserved for the press, Marchigian textiles for shoppers and bandanas), and delivery to the Pro Loco office, Piazza XX Settembre or a staging warehouse in Fano or Pesaro on slots confirmed by the local contact. For programmes serving multiple local businesses or multiple wineries we separate into addressee-labelled batches, with distinct delivery addresses if an agri-food consortium wants to allocate a share of the kit to the Pro Loco stands and another to the wine shops hosting tastings during the festival.
The Festival Popolare audience is a combination of Adriatic coast residents, tourists choosing Fano as a base for the sea and visits to the villages of the province, folk music and street food enthusiasts, families following the evening calendar, local and regional press following the festival, and delegations of neighbouring municipalities that take part in the opening evenings. A merchandising programme that respects these four tiers converts better than one trying to cover them with the same object. The tourist family wants a gadget aligned with the evening calendar; the folk music enthusiast wants an object that recalls the evening; the local press wants a small and curated object to put in a suitcase; the neighbouring municipality delegations want a limited edition that represents the territory.
A recurring case for our clients is that of food and wine businesses running a tasting during the festival: in these assignments we propose a neutral graphic base coordinated with the product seasonality, declined on a set of coordinated items (FSC-certified paper evening programme, organic cotton shopper, printed placemats, numbered Castelli small ceramic) and we add in a second wave the details of the evening or tasting in a limited run, so that each visitor finds a coordinated keepsake of the evening. For businesses wanting printing on FSC-certified paper and on organic cotton is a frequent request, and we handle it with screen printing and digital printing partners certified FSC and GOTS. For wineries combining the Festival Popolare di Fano with a second food and wine event in Italy we replicate the logistics across both dates with a single operational contact.
Most food and wine businesses and pro loco that handle a merchandising programme for the Festival Popolare di Fano coordinate their Italian operations from Milan or Bologna. The Milan hub lets us consolidate the pro loco graphics files and Pantone references with the local team, run the physical pre-production sample across the Italian districts (Capannori paper, Castelli ceramics, Murano glass, Metauro Valley wood, Marchigian textiles) and ship the batch to the Pro Loco di Fano office, Piazza XX Settembre or a staging warehouse in Pesaro or Ancona on a 48–72 hour courier window along the Lombardy–Marche corridor. For programmes combining an Italian business with a foreign partner we handle bilingual materials (Italian and English at a minimum) and, on request, full multilingual releases with ISO 17100 aligned translations. For programmes combining the Festival Popolare di Fano with the Fiera di San Ciriaco in Senigallia or with another Marchigian event we replicate the logistics across both dates with a single operational contact.
The Festival Popolare di Fano window is very concentrated on the Marchigian summer: the festival opens in mid-July with the first traditional dance evenings and closes in late August with the final evening, and runs on summer evenings in the squares of the historic centre with a parallel calendar of events in the coast villages. For pro loco and local businesses the gap between the programme confirmation and the festival opening is usually less than eight weeks, and any item that must be in the Pro Loco stand, in the food and wine area of the square or in the Municipality press room for the first evening must be closed and shipped at least one week before the opening. We work backwards from that moment: production must close two–three weeks before opening; the courier slot must be booked for the Tuesday or Wednesday of the festival week; the addressee list must be finalised ahead of the official festival opening; the first-evening details (band name, evening calendar, festival claim) only add a small reprint to an already produced neutral graphic base.
GOTS-certified organic cotton bags, printed canvas shoppers, printed paper fans, coordinated bandanas and small accessories for fast distribution during the evenings in Piazza XX Settembre and on the Fano seafront during the festival.
Printed placemats, Metauro Valley wood coasters, numbered Castelli ceramics and small coordinated paper goods for the tastings of local businesses during the festival evenings.
Metauro Valley wood boxes with Castelli ceramics, limited editions in Murano glass and engraved small leather goods for delivery to local press journalists and to the delegates of neighbouring municipalities taking part in the opening evenings.
Premium notebook and pen set, coordinated drinkware, shoppers and foulards reserved for the delegates of sponsor businesses, the communications agencies and the regional media following the festival.
Before production starts the master graphic files, the quantities per pro loco and per addressee, the packaging and the named addressee must be closed. The final delivery address is locked against the calendar of the Pro Loco di Fano and the business's logistics contact: the Pro Loco office in the historic centre, Piazza XX Settembre, a local wine shop, or a staging warehouse in Pesaro or Ancona for productions that stay in the Marchigian hub. The ZTL of Fano's historic centre and the seafront access restrictions condition the loading slots, which is why most teams opt for early-morning or post–20:00 deliveries, when commercial vehicles are admitted again to the central areas of the city.
For an Italian programme routed via Milan, deliveries are consolidated at the hub and shipped to Fano (or to Pesaro or Ancona as alternative hubs diverted to the Marchigian capital) with 48–72 hour windows via BRT, SDA, GLS or DHL Express Italy, on appointment for Pro Loco venues that require phone pre-notice. For programmes above 1,000 pieces we offer appointment delivery with phone pre-notice and, on request, on-site setup by our staff at the Pro Loco office or in Piazza XX Settembre. For materials requiring controlled environmental conditions (Murano glass, Castelli ceramics, Metauro Valley wood boxes) we coordinate transport with specialised partners, so that numbered runs travel in the same batch without breakage risk. For kits addressed to regional delegations we manage multilingual labelling (Italian, English, French, German, Spanish) and packaging in tamper-evident envelopes with bilingual packing lists addressed to the recipient. For clients subject to CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we attach a sustainability sheet per order with Scope 3 CO₂e estimate according to the GHG Protocol Corporate Value Chain on the Milan–Marche route and from the involved production districts, broken down by material and route, useful for the client's sustainability statement.
All Italian B2B orders are invoiced in EUR at the standard 22% VAT rate (with reduced 4%, 5% and 10% rates applied when the product category allows it: publishing, art objects, designation-of-origin products) and routed through the Italian Revenue Agency's Sistema di Interscambio (SdI) to the buyer's destination code or PEC address. Corp-Merch.IT is an Italian VAT taxable person, registered in VIES for intra-EU transactions, and handles reverse charge, split payment and self-invoicing for public administration according to current Italian legislation. For corporate clients subject to IFRS reporting we also produce an annex with the valuation of inventories and equity contributions distinguished between income statement and balance sheet.
Ten–twelve weeks is the safest window for production in Italy and shipment to the Pro Loco di Fano, to a local business or to a Pesaro warehouse. Eight–nine weeks work when the product mix is simple, the pro loco graphics are already approved and the quantities are already defined. For businesses combining the Festival Popolare di Fano with the Fiera di San Ciriaco in Senigallia or with another Marchigian event we replicate the batches across both dates.
Only after the Pro Loco di Fano and the business's logistics contact have confirmed the setup window, the loading lane and the named recipient. Most teams combine the square with a Pesaro staging warehouse or with the Pro Loco office. For the opening evenings of the days before the festival we propose delivery to the Pro Loco stand with 24-hour phone pre-notice.
Yes. The Pro Loco kit, the press room gifts, the local business distribution and the neighbouring municipality delegate kits can be packed and labelled as separate batches, with distinct delivery addresses if the pro loco has more than one stand or more than one destination address (for example Piazza XX Settembre for the stand, the historic centre wine shop for the tasting, the business's Milan office for storage). For programmes involving multiple local businesses we replicate the batches per business and consolidate into boxes labelled per logistics node.
No. Corp-Merch.IT is an external and independent B2B supplier that helps pro loco, food and wine businesses, sponsors and delegations prepare their own merch around the Festival Popolare di Fano. It does not organise, sponsor or represent the Festival Popolare, the Pro Loco di Fano, the Comune di Fano, the Regione Marche or the festival venues.
Corp-Merch.IT is an external and independent B2B supplier for pro loco, food and wine businesses, sponsors and delegations participating in the Festival Popolare di Fano. This page helps these parties prepare their own merch around the festival. It does not represent the Festival Popolare, the Pro Loco di Fano, the Comune di Fano, the Regione Marche or the festival venues.