Tuscan Wine Harvest Festival 2026: B2B merchandising for wineries, DOCG consortia, Ho.Re.Ca. distributors, sommeliers, trade press, institutional sponsors

B2B merchandising for the Tuscan Wine Harvest Festival 2026

Dates

Autumn wine showcase on the Italian calendar, scheduled between September and October in coincidence with the Tuscan grape harvest calendar. The official calendar, the list of participating wineries and the calendar of vineyard dinners and tasting events are published on the showcase portal before the opening. The usual window falls between the second half of September and the end of October, with a programme spread over several weekends.

Venues

Tuscan circuit spanning the main denominations of the region: Chianti Classico (Greve in Chianti, Castellina in Chianti, Radda in Chianti, Gaiole in Chianti, Castelnuovo Berardenga), Montalcino, Montepulciano, Bolgheri, San Gimignano, Montecarlo, Carmignano, Valdichiana, Val d’Orcia, Maremma, Cortona. The main venues are the historic wineries, estates, farmhouses and castles that open their doors to the public for harvest dinners and guided tastings.

Circuit

Chianti Classico wineries (Castello di Ama, Castello di Brolio, Castello di Volpaia, Tenuta Antinori nel Chianti Classico, Badia a Coltibuono, Castello di Lamole, Felsina, Castello di Monsanto, Castello di Uzzano), Montalcino wineries (Biondi-Santi, Soldera, Casanova di Neri, Valdicava, Il Poggione, Frescobaldi), Montepulciano wineries (Avignonesi, Poliziano, Boscarelli, Dei), Bolgheri wineries (Tenuta San Guido, Ornellaia, Sassicaia, Le Macchiole, Grattamacco), institutional venues of the denominations.

Organiser

Movimento Turismo del Vino Toscana, in collaboration with the Tuscan DOCG consortia (Chianti Classico, Brunello di Montalcino, Vino Nobile di Montepulciano, Bolgheri), Federdoc, Confindustria Toscana, Confcommercio Toscana, Regione Toscana, Toscana Promozione Turistica, Fondazione Sistema Toscana, Chamber of Commerce of Florence, sommeliers associations (AIS, ASPI, FIS, ASI) and international partner wine festivals (Bordeaux Wine Festival, Rioja Wine Harvest Festival, Mosel Wine Festival, Napa Valley Wine Harvest).

The Tuscan Wine Harvest Festival — wine showcase held every year in Tuscany since 1997 — runs a calendar of vineyard dinners, guided tastings at the wineries, tasting routes at the estates, vintage previews, focused sections on a denomination or a Tuscan grape variety, a section dedicated to emerging wines under 10, a specific section for certified organic and biodynamic wines, and a specific attention to new vinification practices, vineyard management and the role of the consortia of protection. The showcase brings to Tuscany international buyers, distributors, sommeliers, wine shop directors, wine magazine directors, wine sales agents, critics, columnists, private and institutional collectors that work on the Tuscan, Italian and European wine axis.

For Tuscan wineries participating in the showcase, the DOCG consortia (Chianti Classico, Brunello di Montalcino, Vino Nobile di Montepulciano, Bolgheri), Ho.Re.Ca. distributors managing the on-trade and off-trade channel, Italian and international sommeliers associations, editorial desks of trade and consumer wine publications, critics’ desks, international buyers on tour, delegations from international wine clubs, institutional sponsors (Regione Toscana, Toscana Promozione Turistica, Fondazione Sistema Toscana) and corporate sponsors, organisers of the collateral sections that work at the Tuscan Wine Harvest Festival, Corp-Merch.IT coordinates from its Milan operational hub a tailor-made programme that opens with the reception of the winery’s, consortium’s, distributor’s or sponsor’s graphic files, continues with the adaptation for the various customisation techniques (water-based screen print on GOTS-certified organic cotton for vineyard-dinner shoppers, hot foil stamping on FSC-certified paper for press kits and catalogue booklets, computerised embroidery for premium tote bags, laser engraving on oak wood or steel for high-end welcome bags, certified fine-art print on Hahnemühle paper for author labels of limited editions) and ends with the physical pre-production sample, the AQL 2.5 quality control and the delivery to the winery, the buyer’s hotel, the press desk, the denomination consortium or the institutional venue of the showcase. For editorial materials and personalised cases destined to collectors we work with partners specialised in climate-controlled transport, so that catalogues, tasting dossiers and author’s cases arrive in impeccable condition despite the autumn Tuscan climate.

Invoicing for entities with an Italian VAT number goes out in EUR with 22% VAT through the Exchange System (SdI) of the Agenzia delle Entrate, delivery to the recipient code or certified email provided by the buyer. For editorial catalogues and art materials the reduced VAT rate of 10% applies, for books and art publications the 5%, according to current regulations. Reverse charge for intra-EU buyers registered in the VIES, split payment for public administration entities, recipient code or certified email for electronic invoice delivery. For clients subject to CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we provide a sustainability sheet per order with Scope 3 CO₂e estimate under the GHG Protocol Corporate Value Chain on internal routes and from the production supply chains stated, in line with ESRS E1, E5 and S2.

Festival calendar and Tuscany logistics

The festival calendar falls between September and October and the position of the Tuscan wineries, scattered across the Chianti, Montalcino, Montepulciano, Bolgheri and Maremma hills, conditions the last-mile logistics: direct deliveries to the wineries, estates, castles and the circuit venues must be coordinated with the loading windows published by the festival production and the host winery; a buffer at a partner hotel in the centre (Hotel Laticastelli, Hotel Borgo San Felice, Hotel Castello di Casole, Hotel Castello di Velona, Hotel Le Fontanelle, Hotel Adler Thermae) or at our Milan hub reduces the risk of out-of-window delivery. Late-summer motorway traffic on the A1 Milan – Rome, on the Florence-Siena link and on the Cassia Vetus (SR2) conditions deliveries, and in coincidence with the summer closures of wine businesses (the first days of September are historically a reopening moment) routes to the Tuscan hills may register delays; it is often useful to pair venue delivery with a buffer at an affiliate hotel in the centre of Florence, Siena or Pienza, a proximity warehouse in the Chianti Classico area and a second delivery to the winery within the official set-up window, once the production has confirmed the recipient, the gate and the pass. For programmes that span multiple operational venues (Chianti Classico wineries, Montalcino wineries, Montepulciano wineries, Bolgheri wineries, institutional venues of the denominations) we prepare separate packing lists for each destination with dedicated labelling of the on-site contact and a per-tasting calendar.

Production and logistics towards Tuscany and the circuit

Before starting production, graphics, quantities per recipient, packaging and named delivery point must be confirmed. Winery, tasting room, loading gate and on-site contact must be verified against the manual published by the festival production and the host winery; the Tuscan wineries, the estates and the castles of the denomination are not addresses open to receiving parcels and any address must be tied to a confirmed loading window. The autumn Tuscan climate conditions the delivery windows, and for this reason a buffer at a partner hotel in the centre or a proximity warehouse in the Chianti Classico area often reduces the risk of out-of-window delivery, paired with venue delivery with a phone warning and bilingual packing list addressed to the recipient.

Typical print runs for a Tuscan Wine Harvest Festival programme range from three hundred to three thousand pieces per code; editorial catalogues and tasting dossiers start at fifty copies; shoppers for vineyard dinners reach two thousand pieces; welcome bags for invited buyers sit at two hundred pieces total split by delegation; coordinated drinkware for tasting rooms moves between three hundred and five hundred pieces per winery. The optimal production window runs from eight to twelve weeks before opening, with a three-week pre-production window for graphics and a ten-day buffer for physical delivery. For programmes requiring certified fine-art print on Hahnemühle Photo Rag or Canson Baryta Photographique, certified for author labels of limited editions, we add two weeks of drying and one week of climate-chamber conditioning before packaging.

For corporate clients who want a representative kit destined to the showcase’s top sponsors, we produce a coordinated set in FSC-certified cardboard with hot foil stamping of the corporate brand and the edition theme: a GOTS-certified organic cotton shopper, an author’s print in limited edition (three numbered and certified copies with the winemaker’s signature on the white margin), an editorial volume of the circuit’s book series, a steel bottle engraved with the recipient’s name, a leather tasting dossier folder with inserts in FSC-certified paper. The kit is delivered in a single FSC-certified two-wave cardboard box, book opening, closure ribbons and customised tag.

Payment options include bank transfer at 30 days from invoice date for clients with Italian VAT, 30% advance for the first order, improved conditions after the first 90 days of history. For corporate and institutional clients with a supply contract, a 12-month framework agreement with quarterly review is available. Corp-Merch.IT accepts main credit cards for orders below five thousand euro and coordinates with the client’s reference bank for invoice advances, Ri.Ba and SEPA Direct Debit for recurring clients. The supply contract includes specific confidentiality (NDA) clauses for sensitive commercial materials and a limitation on the client’s designs, graphics and colour combinations agreed for twelve months from delivery.

Frequently asked questions