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September · October · Piedmont region

Piedmont Wine Festival 2026: B2B merch for wineries, wine consortia, local committees, restaurants and wine bars of the territory

For the wineries of the Region that bring their great Piedmontese wines to the piazza (Barolo, Barbaresco, Asti Spumante, Moscato d'Asti, Roero, Barbera d'Asti, Dolcetto d'Alba, Gattinara, Ghemme, Gavi, Brachetto d'Acqui), the wine consortia that coordinate the days' programme, the local committees (Pro Loco) and the organising committees that curate the weekend logistics, the restaurateurs and the osterie of the territory that set up the tasting stands paired with traditional Piedmontese dishes (agnolotti, brasato, bollito misto), the wine bars and the enoteche that open the counter in the historic centre during the event, the artisan workshops of blown glass, Albisola ceramics and wood working that offer coordinated objects, the hotel schools and the professional institutes that bring their students to the oenology laboratories of the territory, the delegations of twinned local committees, the sponsors of the event that want visibility of their brand in the limited editions, limited editions of bottles in coordinated packaging, branded shoppers for the public of the days, coordinated gadgets for the tastings, gifts for the schools and for the twinned delegations, coordinated materials for the restaurateurs and the wine bars — delivered in time for the opening of the days of the Piedmont Wine Festival in the historic centre of the Piedmontese village.

Merchandising for wineries, wine consortia and Pro Loco of the Piedmont Wine Festival

Dates
Traditionally between September and October, with events spread across the entire regional territory (September: Asti and Monferrato, Alba and Langhe, Gavi and Novi Ligure, Roero; October: Gattinara, Ghemme, Boca, Fara, Lessona). Specific dates are published on the calendar of the Piedmont Region, the Enoteca Regionale del Piemonte, Vignaioli Piemontesi, the Wine Roads and the Pro Loco before the edition.
Venue
Historic centre of the village that hosts the wine day: main piazza, cloister of the parish church or of the historic ricetto, loggias of the town hall, multipurpose hall for the schools' laboratories, council chamber for the round tables. The arrangement of the stands follows the traditional Piedmontese wine festival circuit with wineries along the main street, tastings in the piazza, schools in the internal halls, awards on the stage of the piazza.
General calendar
The Piedmontese wine calendar opens with the days of Asti, continues with the Douja d'Or, the Barbera days, the Barolo days at La Morra, the Barbaresco days, the Merano Wine Fest, the evenings of the tradition of the Pro Loco, and closes with the great final day of the wine kitchens and the laboratories of the Piedmontese wine tradition.
Organiser
Pro Loco of the village, with the support of the Piedmont Region, the relevant Chamber of Commerce, the Enoteca Regionale del Piemonte, Vignaioli Piemontesi, the wineries of the territory, the Pro Loco of the neighbouring villages and the wine consortia that sponsor the initiative.

The Piedmont Wine Festival — as it is organised in the different editions by the Pro Loco of the village that curates its programme — brings together individual wineries and local wine estates, wine consortia and trade associations (FIVI, Vignaioli Piemontesi, AIS Piemonte), hotel schools and professional institutes, restaurateurs and companies of the agri-food chain, artisan workshops of blown glass and Albisola ceramics, Pro Loco of the neighbouring villages, delegations of twinned Pro Loco, third-sector bodies that work with schools on wine education, sponsors of the culture and agriculture of the territory, and a broad audience of visitors who cross the days between wine tastings, oenological equipment markets, laboratories for the schools, round tables of the wineries, awards of the wines and kitchens of the Piedmontese territory.

For the wineries, the wine consortia, the schools, the restaurateurs and the Pro Loco of the Piedmont Wine Festival, Corp-Merch.IT manages from its operational hub the complete chain for the different categories of audience: receipt of the master graphic files of the winery, the consortium, the school or the Pro Loco (AI, EPS, PDF/X-4 with CMYK images at 300 dpi, FOGRA39 colour profile for printing, Pantone for textiles), adaptation for the different personalisation techniques (water-based screen printing on GOTS-certified organic cotton for the coordinated uniforms of the wineries during the days of the festival, hot stamping on FSC-certified paper for the booklets of the Piedmont Wine Festival, laser engraving on walnut wood for the labels of the limited editions of the bottles, computerised embroidery on cotton and linen for the aprons of the territory kitchens, sublimation printing on cotton for the tote bags of the public of the days, UV printing on PVC for the signs of the training days and the awards), physical pre-production sample with Pantone colour map and technical sheet, production on Italian supply chains (Como textile for the cotton of the coordinated uniforms, Tuscan organic cotton for the tote bags of the public, Collodi wood for the labels and small decorative objects of the limited editions, Fabriano paper for the booklets of the Piedmont Wine Festival, Albisola ceramics for the tasting bowls, Maniago steel for the metal small parts, Empoli glass for the bottles of the limited editions, Padova for the technical packaging of the limited-edition boxes) and delivery to the Pro Loco warehouse, the cloister of the church or the multipurpose hall of the Municipality on slots confirmed by the calendar of the festival.

Six audience segments, six distinct kits

Individual wineries and wine estates that bring their great Piedmontese wines to the piazza seek coordinated uniforms for the days of the festival (GOTS-certified organic cotton shirt with computerised embroidery of the winery name and the appellation of origin of the wine, coordinated apron for the tastings, resistant fabric shopper, peaked cap for the peak hours of the festival days), branded shoppers for the public of the days, limited editions of wine bottles in coordinated packaging, small coordinated objects (magnets with the vines and landscapes of the Langhe and Monferrato, illustrated postcards of the wineries of the territory, enamel pins of the wineries). Hotel schools and professional institutes that bring their students to the oenology laboratories of the territory need didactic kits of the oenology of the Piedmontese territory (small booklets of the wine and the Piedmontese vines, coordinated shopper, notebooks of the annotations), booklets of the Piedmont Wine Festival on FSC-certified paper, coordinated uniforms for the teachers. Restaurateurs and agri-food companies that set up the tasting stands request coordinated placemats, restaurant fabric shoppers, small coordinated objects for the tastings. Artisan workshops of blown glass and Albisola ceramics want limited editions of glass and ceramic objects in coordinated packaging with the graphics of the Piedmont Wine Festival. Delegations of twinned Pro Loco request coordinated gift kits, limited-edition wine packages, packaging coordinated with the institutional colours of the host Pro Loco. Third-sector bodies that work with schools on wine education request coordinated gadgets for their Piedmontese wine education days.

Why the Italian hub matters for the Piedmont Wine Festival

Most of the wineries, the wine consortia and the Pro Loco of the Piedmont Wine Festival coordinate their operations from their local offices, but the launch of a coordinated collection of uniforms for the wineries, of shoppers for the public of the days or of limited editions of wine bottles requires a district supply chain that our hub can orchestrate across the Italian territory. Como for the cotton of the coordinated uniforms, Scandicci for the leather of the aprons of the territory kitchens, Maniago for the steel of the metal small parts, Empoli for the glass of the bottles of the limited editions, Albisola for the ceramics of the tasting bowls, Padova for the technical packaging of the boxes, Fabriano for the paper of the booklets of the Piedmont Wine Festival, Collodi for the wooden objects of the labels and the didactic kits: the hub enables consolidating the graphic files of the client, running a physical pre-production sample through Italian supply chains and shipping the batch to the Pro Loco, the cloister of the church or the warehouse of the organising committee on a short courier window, twenty-four to forty-eight hours from the national territory. For programmes that involve a delegation of a twinned Pro Loco (twinning between the Pro Loco of the village and the Pro Loco of other Italian regions or other European countries) we manage bilingual materials (Italian and English at minimum) and, on request, full multilingual release with translations aligned with the ISO 17100 standard.

Merch calendar for the Piedmont Wine Festival

The window of the Piedmont Wine Festival is spread and must be prepared with a calendar that includes the setup days of the historic centre that open the previous Friday, the ribbon cutting of Saturday, the festival days of Sunday and Monday, the round tables of the wineries of Tuesday, the awards of the wines of Wednesday, the evenings of the tradition of the Pro Loco of Thursday and the great final day of the wine kitchens and the laboratories of the wine tradition of the following Saturday. For wineries, wine estates and Pro Loco the gap between the confirmation of the graphics of the Piedmont Wine Festival and the opening of the festival days is normally under ten weeks, and any object that has to be at the meeting point of the Pro Loco, at the cloister of the church or at the warehouse of the organising committee for the first day must be closed and shipped at least one week before the opening. We work backwards from that moment: production must close two to three weeks before the ribbon cutting; the courier slot must be booked for the Wednesday or Thursday of the festival week; the addressee list must be finalised simultaneously with the confirmation of the calendar of the festival days; the specific details of the edition (year, edition number, vines and landscapes of the Langhe and Monferrato) only add a small reprint to a neutral graphic base already produced.

For Italian clients with VAT number the invoice goes through the Sistema di Interscambio (SdI) of the Agenzia delle Entrate with 22% VAT applied in EUR; reduced 4%, 5% or 10% rates are available on the product categories that allow it (publishing, art objects, typical products of the local tradition). Reverse charge for intra-EU buyers registered with VIES, split payment for public administration bodies, recipient code or PEC for electronic invoice delivery. For clients subject to CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we provide a sustainability sheet per order with Scope 3 CO₂e estimate per the GHG Protocol Corporate Value Chain on internal legs and from the indicated production supply chains.

Recommended product mix for the Piedmont Wine Festival

Coordinated uniforms for Piedmontese wineries and wine estates

GOTS-certified organic cotton or linen-blend shirt with computerised embroidery of the winery name and the appellation of origin of the Piedmontese wine, coordinated apron for the tastings, resistant fabric shopper, peaked cap for the peak hours of the festival days, metal badge for the larger uniforms of the wineries.

Limited editions of Piedmontese wine bottles in coordinated packaging

Limited-edition Piedmontese wine bottles with coordinated packaging and hot stamping of the winery name and type of wine, labels on FSC-certified paper, technical packaging boxes for the wine selections of Piedmont and for the kits of the twinned Pro Loco.

Coordinated gadgets for the Piedmontese wine kitchen tastings

Albisola ceramics bowls, Tuscan organic cotton shoppers, small Scandicci leather goods, Maniago steel metal accessories, limited editions of Piedmontese wine glasses, packaging coordinated with the institutional colours of the participating wineries.

Didactic kits for schools and welcome packs for twinned delegations

Illustrated booklets of the wine and the Piedmontese vines printed on FSC-certified paper, organic cotton shoppers for the class kits, bilingual diary, notebook of the annotations of the oenology laboratories of the Piedmontese territory with singer-stitch binding, limited edition of a bottle of wine of Piedmont.

Production and logistics towards the historic centre of the Piedmont Wine Festival

Before launching production, graphics, quantities per recipient, packaging and the named point of receipt must be confirmed. The final delivery address is defined in the weeks of the Piedmont Wine Festival against the calendar issued by the Pro Loco or the organising committee responsible for the event: the historic centre of the village often has narrow access streets and regulated vehicle gates; the cloister of the church has its own delivery hours that must be coordinated with the parish contacts; the multipurpose hall of the Municipality has loading windows coordinated with the Municipality contacts; the Pro Loco consolidation warehouse is often off-centre from the centre and must be reached with appropriate couriers. The ZTL zones of the historic centre condition the couriers' access, which is why most teams opt for morning deliveries or after 19:30, when heavy vehicles are again admitted to the central ZTL areas.

For an Italian programme routed via the national hub, deliveries are consolidated and shipped to the Pro Loco, the cloister of the church, the multipurpose hall or the warehouse of the organising committee with windows of twenty-four to forty-eight hours via BRT, SDA, GLS or DHL Express Italia, by appointment for the venues that require telephone notice. For programmes over 1,000 pieces we propose appointment delivery with telephone notice and, on request, on-site setup by our staff at the Pro Loco or the warehouse of the organising committee. For materials that require controlled environmental conditions (limited-edition wine bottles, limited-edition glassware) we coordinate climate-controlled transport with specialised partners. For didactic kits destined for schools and for welcome packs destined for delegations of twinned Pro Loco we manage multilingual labelling (Italian, English, French, German, Spanish) and packaging in tamper-evident envelopes with bilingual packing list in the recipient's name.

Preparation timeline

  1. 10–12 weeks before the ribbon cutting: lock the product list per winery, wine estate, consortium, school or Pro Loco, the quantities per recipient (Pro Loco, cloister of the church, multipurpose hall, organising committee warehouse) and the decoration techniques, paying attention to limited editions of Piedmontese wine bottles, GOTS-certified organic cotton coordinated uniforms and small Scandicci leather goods that require production districts with longer lead times.
  2. 6–8 weeks before: approve a physical or pre-production sample for each category (textile, leather, paper, ceramic, steel, wood, glass), including colour rendering on light and dark supports and verification of print hold on certified fabrics and papers.
  3. 3–4 weeks before: close production, AQL 2.5 quality control and labelling per recipient, with separation between coordinated uniforms of the wineries, limited editions of Piedmontese wine bottles, gadgets for the Piedmontese wine kitchen tastings and didactic kits for schools.
  4. Final week: reconfirm delivery address at the Pro Loco or at the cloister of the church, logistic contact of the winery or school, receiving time slot, with telephone briefing for each logistics hub and daily schedule of the days of the Piedmont Wine Festival.

Frequently asked questions

When should we place the order to be ready for the ribbon cutting of the Piedmont Wine Festival?

Eight to ten weeks is the safest window for limited editions of Piedmontese wine bottles, coordinated uniforms for the wineries during the festival days, gadgets for the Piedmontese wine kitchen tastings and didactic kits for schools. Tighter programmes are possible only after stock, print methods and access to the Pro Loco or to the cloister of the church have been confirmed.

Can we ship directly to the Pro Loco or to the cloister of the church of the Piedmont Wine Festival?

Only after the Pro Loco or the organising committee has confirmed the loading window, gate access and the named recipient. For limited-edition wine bottles and packages specific packaging conditions must be agreed.

Can we split the order per recipient?

Yes. Uniforms for the wineries, limited editions of Piedmontese wine bottles, gadgets for the Piedmontese wine kitchen tastings and didactic kits for schools can be packed and labelled as separate lots, tied to each audience and each delivery point.

Is Corp-Merch.IT a partner or official supplier of the Piedmont Wine Festival?

No. Corp-Merch.IT is an external and independent B2B supplier that helps wineries, wine estates, wine consortia, schools, restaurateurs and Pro Loco prepare their merch for the Piedmont Wine Festival. It does not organise, sponsor or represent the Pro Loco of the village nor the organising committee of the festival.

Corp-Merch.IT is an external and independent B2B supplier of the wineries, the wine estates, the wine consortia, the schools, the restaurateurs, the artisan workshops of blown glass and Albisola ceramics, the Pro Loco of the neighbouring villages, the delegates of the twinned Pro Loco and the organising committees of the Piedmont Wine Festival. This page helps teams prepare their merch for the festival; it does not represent the Pro Loco of the village, the organising committee, the wine estates nor any sponsor of the event.

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