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Tuscan wine tradition · Chianti, Brunello, Bolgheri, Vernaccia, Vino Nobile

Tuscan Wine Festival 2027: B2B merch for Tuscan wineries, DOC and DOCG consortia, wine bars, sommeliers, restaurateurs, tour operators, sponsors of the Tuscan Wine Festival

For the Tuscan wineries presenting their labels at the Tuscan Wine Festival tastings, the DOC and DOCG consortia of origin (Chianti Classico, Brunello di Montalcino, Bolgheri Sassicaia, Vernaccia di San Gimignano, Vino Nobile di Montepulciano, Morellino di Scansano) curating the masterclasses of the festival, the wine bars and enoteche organising the tasting evenings, the sommeliers’ associations (AIS, FIS, ONAF) guiding the tastings, the restaurateurs and chefs accompanying the festival dinners, the wine tour operators managing the winery visits, the editorial offices of wine magazines and specialised press (Decanter, Wine Spectator, Gambero Rosso, Slow Food), the touristic and food sponsors of the territory — branded wine glasses and decanters for the festival tastings, limited editions of personalised bottles for the wine bars, cotton shoppers for the audience of the days, gift kits for the guest sommeliers and chefs, didactic kits for hotel schools, welcome packs for delegations of twinned festivals — delivered in time for the days of the Tuscan Wine Festival.

Merchandising for the Tuscan Wine Festival

Dates
Traditionally in spring (April–June) or in autumn (September–November), in conjunction with the Tuscan grape harvest and with the calendar of wine reviews of the region. Specific dates are published by the festival artistic direction calendar before the event.
Venues
Wine and cultural spaces of the provinces of Florence, Siena, Arezzo, Grosseto, Pistoia, Prato, Livorno and Pisa hosting the Tuscan Wine Festival: historic piazzas, Romanesque cloisters, historic cellars, central wine bars, representative halls of the wine roads, agricultural estates of the Tuscan tradition. The manifestation is spread between the Chianti Classico (Greve in Chianti, Castellina in Chianti, Radda in Chianti, Gaiole in Chianti), the Brunello di Montalcino (Montalcino, Sant’Antimo, Pienza, San Quirico d’Orcia), the Bolgheri (Bolgheri, Castagneto Carducci, Donoratico), the Vernaccia di San Gimignano (San Gimignano), the Vino Nobile di Montepulciano (Montepulciano), the Morellino di Scansano (Scansano, Grosseto, Pitigliano).
General calendar
The days of the Tuscan Wine Festival open with the welcome of the artistic direction and continue with the cloister tastings, the winery masterclasses, the Tuscan tradition evenings, the round tables of wine criticism, the starred chef dinners, the prize-giving of the labels and the historic cellar evenings.

The Tuscan Wine Festival — as organised in the various editions by the DOC and DOCG consortia, the Tuscan wineries and the sommeliers’ associations curating its programme — brings together producers, oenologists, sommeliers, restaurateurs, wine critics and a wide audience of enthusiasts crossing the days between tastings, masterclasses, starred dinners, round tables and prize-giving of the labels. It is a manifestation spread in Tuscany, but also in Lombardy, in Piedmont and in Veneto, where the Italian wine calendar intersects with the calendar of catering and wine tourism. The festival involves Tuscan wineries (Antinori, Frescobaldi, Ruffino, Banfi, Marchesi de’ Frescobaldi, Tenuta San Guido, Castello di Ama, Castello di Volpaia, Castello di Monsanto, Felsina, San Felice, Castello Banfi, Donatella Cinelli Colombini, Le Macchiole, Ornellaia, Sassicaia), DOC and DOCG consortia (Chianti Classico Consortium, Brunello di Montalcino Consortium, Bolgheri DOC Consortium, Vernaccia di San Gimignano Consortium, Vino Nobile di Montepulciano Consortium, Morellino di Scansano Consortium), central wine bars, sommeliers’ associations (AIS, FIS, ONAF), starred chefs of the Tuscan tradition, wine tour operators, and closes with the prize-giving of the labels, the starred chef dinners and the historic cellar evenings.

For the Tuscan wineries, the DOC and DOCG consortia and the organisers of the Tuscan Wine Festival, Corp-Merch.IT runs the full chain from its operational hub for the wineries, the consortia of origin, the wine bars, the sommeliers’ associations, the restaurateurs and the touristic sponsors: intake of the winery’s or consortium’s master artwork (AI, EPS, PDF/X-4 with CMYK images at 300 dpi, FOGRA39 colour profile for print, Pantone for textiles), adaptation to the different customisation techniques (water-based screen-printing on GOTS-certified organic cotton for wine bar shoppers, hot-foil printing on FSC-certified paper for limited edition labels and festival booklets, laser engraving on oak wood for branded bottle crates and tasting cutting boards, sublimation printing on cotton for masterclass tote bags, Empoli glass artistic blowing for tasting wine glasses, computer embroidery on felt for consortium badges), physical pre-production sample with Pantone colour map and technical sheet, production on Italian supply chains (Como textile, Tuscan organic cotton for shoppers, Empoli glass for tasting wine glasses, Collodi wood for bottle crates, Fabriano paper for festival booklets, Padua paperboard for limited edition coffer boxes) and delivery to the winery, the piazza, the cloister or the artistic direction’s consolidation warehouse on slots confirmed by the festival calendar.

Five audience tiers, five distinct kits

The Tuscan wineries presenting the labels at the festival tastings look for Empoli glass wine glasses with laser engraving of the winery logo, limited editions of branded bottles in oak wood crates, organic cotton shoppers coordinated with the winery labels, illustrated booklets of the wine tradition, branded corkscrews and stoppers. The DOC and DOCG consortia curating the masterclasses need organic cotton shoppers coordinated with the consortium marks, masterclass booklets on FSC-certified paper, didactic kits of the denominations (small illustrated booklets of the DOP zones, coordinated shoppers, tasting glasses). Guest sommeliers and chefs want coordinated gift kits with the festival graphic, limited editions of the awarded labels, chef coordinated packaging. The wine bars and enoteche need wine glasses, decanters, shoppers and coordinated materials for the Tuscan tradition evenings. Hotel schools and wine tour operators ask for didactic tasting kits.

Why the Italian hub matters for the Tuscan Wine Festival

Most Tuscan wineries, DOC and DOCG consortia and wine bars running a merch programme around the Tuscan Wine Festival coordinate their operations from their Tuscan base, but launching a coordinated branded wine glass collection, a label shopper line or limited edition bottle crates requires a district supply chain that our hub can orchestrate on Italian territory. Como for silk and silk textiles of the crate ribbons, Scandicci for the leather of coffer boxes and small leather goods, Maniago for the steel of corkscrews and metal hardware, Empoli for the glass of the tasting wine glasses, Faenza for the ceramics of the tasting kits, Padua for the technical paperboard of coffer boxes, Fabriano for the paper of festival booklets, Collodi for wooden objects of the didactic kits: the hub lets us consolidate the commissioner’s artwork files, run a physical pre-production sample through Italian supply chains and ship the batch to the winery, the piazza, the cloister or the artistic direction’s consolidation warehouse on a tight 24-to-48-hour courier window from the national territory. For programmes involving a delegation of a twinned festival (twinnings between Italian Wine Festivals and European festivals) we handle bilingual materials (Italian and English as a minimum) and, on request, full multilingual releases with translations aligned to ISO 17100.

Calendar of merch for the Tuscan Wine Festival

The Tuscan Wine Festival window is short and must be planned against a calendar that includes the set-up days of the wineries and cloisters opening the previous Friday, the Saturday afternoon cloister tastings, the Saturday evening winery masterclasses, the Sunday Tuscan tradition evenings, the Monday wine criticism round tables and the great Wednesday label prize-giving day. For Tuscan wineries and DOC and DOCG consortia the gap between confirmation of the festival graphic and the opening of the Saturday tastings is normally less than ten weeks, and any object that has to be at the winery’s meeting point, the cloister or the artistic direction warehouse for the first day must be closed and shipped at least one week before the tastings. We work backwards from that moment: production must close two-to-three weeks before the tastings; the courier slot must be booked for the Wednesday or Thursday of festival week; the addressee list must be finalised at the same time as the tastings calendar is confirmed; the specific details of the edition (year, edition number, awarded labels) only add a small reprint to an already-produced neutral graphic base.

For Italian clients with VAT registration the invoice is issued through the Agenzia delle Entrate’s Sistema di Interscambio (SdI) with the application of the 22% VAT rate in EUR; reduced rates of 4%, 5% or 10% are available on the product categories that provide for them (publishing, works of art, Tuscan wine supply-chain typical products, wooden bottle crates). Reverse charge for intra-EU buyers registered in VIES, split payment for public administration entities, recipient code or PEC for the electronic delivery of the invoice. For clients subject to CSRD reporting (D.Lgs. 125/2024 transposing Directive (EU) 2022/2464) we attach a per-order sustainability sheet with Scope 3 CO₂e estimate per the GHG Protocol Corporate Value Chain on the internal legs and from the indicated production supply chains.

Recommended product mix for the Tuscan Wine Festival

Branded wine glasses and decanters for the festival tastings

Empoli glass wine glasses with laser engraving of the winery or DOC/DOCG consortium logo, hand-blown glass decanters with laser engraving of the denomination, oak wood crates for the limited edition bottles, technical paperboard coffer boxes for the awarded label selections, small coordinated objects (Maniago steel corkscrews, branded stoppers, wooden coasters).

Shoppers and booklets for the festival’s wine bars

GOTS-certified organic cotton shoppers with water-based screen-printing of the winery labels, illustrated booklets of the Tuscan wine tradition on FSC-certified paper, didactic kits of the denominations (small illustrated booklets of the DOP zones, coordinated shoppers, tasting glasses), small coordinated objects (magnets with the labels, illustrated postcards of the wineries, enamel badges of the consortia).

Gift kits for the festival’s guest sommeliers and chefs

Empoli glass wine glasses with laser engraving of the winery logo, Tuscan organic cotton shoppers, Scandicci small leather goods for tasting notebook holders, Maniago steel corkscrews, limited edition of an awarded label, packaging coordinated with the institutional colours of the guest consortium.

Didactic kits for hotel schools and welcome packs for twinned festival delegations

Illustrated booklets of the Tuscan DOP denominations printed on FSC-certified paper, organic cotton shoppers for the class kits, bilingual agenda, singer-stitched tasting notebook, traditional Tuscan cooking kit (small wood cutting boards, small mortars), limited edition of a festival label.

Production and logistics towards the wineries and cloisters of the Tuscan Wine Festival

Before kicking off production, artwork, quantities per recipient, packaging and named receiving point must be locked. The final delivery address is fixed against the Tuscan Wine Festival calendar issued by the artistic direction or by the organising consortium in charge of the festival: the Tuscan hill wineries have narrow access roads and regulated loading bays; the Romanesque cloisters have their own delivery times that must be coordinated with the contacts; the central wine bars have loading windows coordinated with the wine bar’s contacts; the artistic direction’s consolidation warehouse is often located away from the centre and must be reached with adequate couriers. The ZTL areas of the historic centres of Tuscany condition the access of couriers, and most teams opt for early-morning or post-19:30 deliveries, when heavy vehicles are again admitted to the ZTL areas of the village.

For an Italian programme routed via the national hub, deliveries are consolidated at the hub and shipped to the winery, the piazza, the cloister or the artistic direction warehouse with 24-to-48-hour windows via BRT, SDA, GLS or DHL Express Italy, on appointment for venues requiring phone pre-notice. For programmes above 1,000 pieces we propose appointment delivery with phone pre-notice and, on request, on-site installation by our staff at the winery or the artistic direction warehouse. For materials requiring controlled environmental conditions (wines, labels, Empoli glass, oak wood crates) we coordinate climate-controlled transport with specialised partners. For didactic kits bound for hotel schools and for welcome packs bound for twinned festival delegations we handle multilingual labelling (Italian, English, French, German, Spanish) and tamper-evident pouch packaging with bilingual packing lists addressed to the recipient.

Preparation calendar

  1. 10–12 weeks before the tastings: lock the product list per Tuscan winery, DOC/DOCG consortium, wine bar, sommeliers’ association or wine tour operator, the quantities per recipient (winery, cloister, piazza, artistic direction warehouse) and the decoration techniques, with attention to Empoli glass wine glasses, GOTS-certified organic cotton shoppers and Scandicci leather small goods that require districts with longer lead times.
  2. 6–8 weeks before: approve a physical or pre-production sample for each category (textile, paperboard, paper, glass, wood, steel), including colour rendering on light and dark substrates and quality verification on GOTS-certified organic cotton and FSC-certified paper.
  3. 3–4 weeks before: close production, AQL 2.5 quality control and per-recipient labelling, with separation between branded wine glasses, wine bar shoppers, guest sommelier gift kits and didactic kits for hotel schools.
  4. Final week: reconfirm the delivery address in the festival winery or cloister, the logistical contact of the winery or DOC/DOCG consortium, the receiving time slot, with phone briefing for each logistics hub and an hourly programme of the Tuscan Wine Festival days.

Frequently asked questions

When should I launch the order to be ready for the Tuscan Wine Festival tastings?

Eight to ten weeks is the safest window for Empoli glass wine glasses, audience shoppers for the tastings, gift kits for guest sommeliers and chefs and didactic kits for hotel schools. Tighter programmes are only possible after confirming stock, print methods and access to the festival winery or cloister.

Can we ship directly to the winery or cloister of the festival?

Only after the artistic direction or the organising consortium has confirmed the loading window, the bay access and the named recipient. For limited editions of oak wood bottle crates and for Empoli glass wine glasses specific packaging conditions must be agreed.

Can we split the order per recipient?

Yes. Wine glasses for Tuscan wineries, shoppers for wine bars, gift kits for guest sommeliers and chefs and didactic kits for hotel schools can be packed and labelled as separate batches, each tied to its own audience and each delivery point.

Is Corp-Merch.IT a partner or official supplier of the Tuscan Wine Festival?

No. Corp-Merch.IT is an external, independent B2B supplier that helps Tuscan wineries, DOC and DOCG consortia, wine bars, sommeliers’ associations, restaurateurs, wine tour operators and twinned festival delegations prepare their merch for the Tuscan Wine Festival. It does not organise, sponsor or represent the artistic direction or the organising consortia of the festival.

Corp-Merch.IT is an external, independent B2B supplier for the Tuscan wineries, DOC and DOCG consortia, wine bars, sommeliers’ associations, restaurateurs, wine tour operators and organising committees of the Tuscan Wine Festival. This page helps teams prepare their merch for the festival; it does not represent the artistic direction, the organising consortia, the wineries or any sponsor of the manifestation.

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