Trentino wine-festival calendar: B2B merch for wineries, brand teams and delegations

Merchandising for teams around the Trentino wine-festival calendar

Season

Autumn calendar of festivals, fairs and wine weeks across the main Trentino wine towns

Venue

Trento, Rovereto, Mezzocorona, San Michele all'Adige, Lavis, Cles and other Trentino wine towns, Italy

Trentino is one of the most articulated wine areas in Italy, with a network of DOC designations covering the Valle dell'Adige, the Valle di Cembra, the Piana Rotaliana, the Valle dei Laghi and the Vallagarina, and an autumn calendar that brings a succession of tasting events, wine fairs, wine weeks, dinners in the vineyard and harvest days into the squares of Trento, Rovereto, Mezzocorona, San Michele all'Adige, Lavis and Cles. The operating window is concentrated in a few weeks between September and November, and the audience is heterogeneous — Italian and international wine tourists, large-retail buyers, trade press, corporate delegations and Ho.Re.Ca. operators. For cooperative wineries, producers belonging to the Consorzio Vini del Trentino, brand teams and incoming agencies the job is to prepare a kit ahead of the season that is coherent with the season's graphic identity, split by channel (tasting counter, wine shop, corporate hospitality, gifts for the delegations) and delivered in time for the calendar's opening.

Coordinating artwork, quantities and recipients is what keeps the kit on the winery counter or at the consortium stand rather than stranded in a courier warehouse. We run pre-production (physical sample, Pantone colour map, debossing proof on wood for crates, screen-print proof on cotton, offset proof on laid paper for tasting booklets), production on Triveneto districts — Val di Non and Val di Sole wood, Riviera del Brenta leather, Murano glass for limited editions, Maniago steel, Vicenza digital print, Padova silk-screen, Treviso cardboard — and delivery to a Trentino winery, a staging warehouse at Trento or a Valle dell'Adige hotel on a slot the cohort has confirmed. For programmes that mix tasting-counter items, wine-shop giveaways, representation kits for the delegations and press materials, we split into labelled lots per audience, with separate delivery addresses if a Milan- or Verona-based winery wants a share of the kit collected from its own warehouse rather than from the Trentino hub.

A recurring case for our clients is the winery that participates in multiple tasting days across the season: the quantities are often set close to the date and the labels are customised with the current vintage. In these jobs we propose a neutral graphic base coordinated with the winery's identity — marks applied to placemats, coasters, wooden place cards and small counter-top cardboard — and add the vintage details in a second wave at short run, so that each guest finds a coordinated keepsake of the tasting. Print quality on FSC-certified paper and organic cotton is a frequent request for brand teams, and we handle it with screen-printing and digital-printing partners registered with FSC and GOTS certification circuits.

Production and logistics toward Trentino

Before production begins, lock the artwork, per-recipient quantities, packaging and the named reception point. The exact winery or hotel address finalises only against the current participating-establishments list close to the season — the wine squares are public spaces and cannot be used as a parcel-reception address on event days without prior notice to the Comune and the carrier. The night-traffic restrictions and the controlled entry of heavy vehicles on the valley-bottom roads condition courier access, and most teams combine a reference winery or a Trento warehouse with pickup from the warehouse itself. For teams running multiple days in the same edition we replicate the logistics across two or three nodes, so that each contact finds its own lot within minutes of the workplace rather than moving between valleys.

For an event in Trentino we usually propose a reference winery or a Trento staging warehouse as the primary delivery point, with optional second-leg delivery to a Verona warehouse for wineries that prefer to take possession of the kit after the season. B2B goods stay within Italy under standard CMR with packing list; for clients subject to CSRD (D.Lgs. 125/2024) we attach a Scope 3 CO₂e sheet per GHG Protocol on the Lombardy–Trentino route, and on request we integrate the sheet with the data of the production districts involved. Cold-store logistics is not required for this event, but we regularly coordinate temperature-controlled deliveries for food-and-wine producers joining the tastings with their own wines and cured meats.

All Italian B2B orders are invoiced in EUR at the standard 22% VAT rate (with reduced 4%, 5% and 10% rates where applicable by product category) and routed through the Agenzia delle Entrate's Sistema di Interscambio (SdI) to the buyer's codice destinatario or PEC address. Corp-Merch.IT is a registered Italian VAT operator, listed on VIES for intra-EU operations, and handles reverse charge, split payment and pubblica-amministrazione self-invoicing under current Italian rules. For corporate clients subject to IFRS reporting we also produce an attachment with the valuation of inventory and equity contributions split between income statement and balance sheet.

Frequently asked questions