G GATE Conf Tbilisi 2026: B2B merch for Italian teams in Georgia

B2B merchandising for G GATE Conf Tbilisi 2026 exhibitors

Dates

26–27 June 2026

Venue

Tbilisi, Georgia (the exact venue, hall and exhibition floor are published by the organiser closer to the event)

Organiser

G GATE Conf

Tbilisi — the capital of Georgia and a logistics hub between Eastern Europe, the Caucasus and Central Asia — has become one of the most compact regional meeting points for the iGaming industry over the last few years, with stable annual dates that bring operators, platforms, payment providers, content studios and compliance suppliers from across the EMEA area and the CIS markets. For Italian teams — ADM-licensed operators, affiliate groups focused on the Israel–Switzerland–Italy corridor, gaming content producers and compliance service providers — G GATE Conf is an agile way to meet this regional partner network without flying to Malta or Barcelona, in a window that sits between the end of ICE and the autumn opening of the SIGMA Europe season.

For these delegations the merchandising programme on the booth and in the meeting rooms matters as much as the quality of the pitch deck: the kits left at the booth and the ones handed to an executive with whom a deal has just been closed become part of the follow-up that stays in the partner’s hands after the show is over. The practical reality is that branded merch usually has to be shipped in from Europe, because there is no one-stop local supplier that answers the B2B briefs of international delegations, which is why the production cycle has to be closed before the opening, not after.

Four audience tiers, four distinct kits

The G GATE Conf audience falls into clearly recognisable tiers and each receives a calibrated kit. The affiliate manager, the ad-ops team and the booth staff for two days need branded apparel that is comfortable for Tbilisi at the end of June (hot, sunny, with travel between hotel, congress venue and evening venues), split by size and role: polo and T-shirt in GOTS-certified organic cotton, a light layer for the meeting rooms, a branded access badge. The advertiser and the buyer who stops at the booth for a qualified conversation receive a mid-value lead gift (power bank, charging cable, coordinated drinkware) with a bilingual product sheet. A delegation from a major network or a key operator expects a compact and discreet VIP kit: premium notebook, drinkware, gift box, nominative labelling. A speaker or panellist taking part in one of the tracks is entitled to a personalised kit delivered in advance by production.

Production on Italian and European supply chains

For a merchandising programme around G GATE Conf, our operations hub coordinates the full chain. We receive the operator or network master artwork (AI, EPS, PDF/X-4 with CMYK at 300 dpi, FOGRA39 colour profile) and adapt it to the different personalisation techniques: water-based screen printing on GOTS-certified organic cotton for T-shirts and polos, embroidery on knit fabrics for sweatshirts and caps, laser marking on Maniago stainless steel for keychains and small metal accessories, hot foil on FSC-certified paper for bilingual product sheets and meeting invitations. The physical pre-production sample with a Pantone colour map and a technical sheet runs through Italian and European districts (textile Como, knit Bergamo, steel Maniago, paper Fabriano, glass Murano) and the delivery lands at a central Tbilisi hotel (Vera, Vake, Saburtalo, Mtkvari river area), the client’s local office, or a consolidation warehouse.

For programmes that serve multiple operators or multiple brands we separate into batches labelled by end client and by addressee, with distinct delivery addresses if the delegation is based in Rome, Milan or another EMEA market. For clients subject to CSRD reporting (Italian D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we attach a per-order sustainability sheet with a Scope 3 CO₂e estimate under the GHG Protocol Corporate Value Chain on the Italy–Georgia leg and on the manufacturing supply chains, with a per-material and per-leg breakdown useful for the client’s sustainability statement.

Why the Milan or Rome production hub matters

Most Italian teams that handle a merch programme around G GATE Conf coordinate their operations from Milan, Rome, or another EMEA operational seat. The Italian hub — with consolidation warehouses in the Milan-Bicocca, Milan hinterland and Tiburtina areas in Rome — lets us receive the artwork files with the operator’s team, run the pre-production sample through the Italian supply chains (textile Como, knit Bergamo, steel Maniago, paper Fabriano) and ship the batch to the venue, the delegation’s hotel or the client’s local office through a courier window that combines truck leg to Istanbul or Tbilisi with last-mile local courier. For programmes that combine an Italian operator and a regional partner we manage bilingual material (Italian and English at minimum) and, on request, full Georgian or Armenian localisation with ISO 17100-aligned translations. For programmes that combine G GATE Conf with other gaming-calendar dates (Tbilisi and Batumi in the same season, or ICE Barcelona and SIGMA Europe) we replicate the logistics on both dates with a single point of contact.

Calendar for the event week

The G GATE Conf window — two show days plus setup, satellite meetings and evening networking in Tbilisi — is tight but the merch programme has to be planned against a calendar that includes setup days, a Friday and Saturday pitch session, a Friday and Saturday evening networking block, and a Saturday closing day. For operators and networks coming from Italy or other EMEA markets the gap between confirming the participation plan and the show opening is often shorter than eight weeks. Any object that has to be at the booth, in the meeting room or at the delegation’s hotel on day one has to be closed and shipped at least one week before the opening. We work backwards from that moment: the product list closes six–eight weeks before; the courier slot is booked for the Wednesday or Thursday of the preceding week; the addressee list is finalised together with the confirmation of the pitch and meeting calendar.

Production, logistics and invoicing for Tbilisi

Before kicking off production the master artwork files, the quantities per audience tier, the packaging and the nominative addressee have to be closed. The final delivery address is locked against the operator’s marketing director calendar or the network’s logistics lead: the Tbilisi venue, the delegation’s hotel (Vera, Vake, Saburtalo, Mtkvari river area), the client’s local office or a consolidation warehouse. Venue access constraints and stand numbers have to be verified against the latest exhibitor manual; the venue is never treated as an uncontrolled parcel-reception address.

For an Italy-routed programme deliveries are consolidated at the hub and shipped to Georgia by air with DHL Express, FedEx International Priority, Turkish Cargo via Istanbul or consolidated cargo, or by sea with longer lead times on client request. For programmes above 1,000 pieces we propose appointment-based delivery with prior phone notice and, on request, on-site setup by our staff at the booth or meeting space. For materials that need controlled environmental conditions (FSC-certified paper, small leather goods, Maniago steel) we coordinate temperature-controlled transport with specialised partners. For kits destined to international delegations we handle multilingual labelling (Italian, English, Georgian, Russian, Armenian, Azerbaijani) and tamper-evident bagging with a bilingual packing list addressed to the addressee. For clients subject to CSRD reporting we attach a per-order sustainability sheet with a Scope 3 CO₂e estimate under the GHG Protocol on the Italy–Georgia leg.

All Italian B2B orders are invoiced in EUR at the standard 22% VAT rate (with reduced rates of 4%, 5% and 10% applied where the product category allows: publishing, art objects, denomination-of-origin products) and routed through the Italian Revenue Agency’s Sistema di Interscambio (SdI) to the recipient code or the buyer’s PEC address. Corp-Merch.IT is an Italian VAT-registered entity, listed on VIES for intra-EU operations, and handles reverse charge, split payment and self-invoicing for the public administration under current Italian regulations. For deliveries to Georgia the Italian invoice in EUR is issued under extra-EU export regime with origin declaration for B2B goods, with an EUR.1 or A.TR certificate available on client request.

Frequently asked questions