Scheduled
For HoReCa, food-service, coffee, hotel and out-of-home brands exhibiting at HOST Milano in October 2027 who need branded apparel, booth giveaways, lead-capture gifts and VIP kits ready on stand at fieramilano Rho — produced through the Milan hub of Corp-Merch.IT and delivered across Italy, Europe and Mediterranean export markets.
HOST Milano is the international hospitality exhibition held every odd year at fieramilano Rho and organised by Fiera Milano. The fair brings together professional HoReCa, coffee, food-service equipment, hotel supply, pastry, gelato and out-of-home beverage buyers from across Europe, the Gulf and the Mediterranean in a single October week. For an exhibitor team, that audience is five compressed days at Rho Padiglioni where artwork, quantities, packaging and the named on-stand recipient have to align long before the doors open — the typical event week is where a missed lead-capture gift or a mislabelled VIP box turns into a follow-up shipment that has to leave the hub a week later at higher freight cost.
From the Milan hub, Corp-Merch.IT coordinates the full programme for Italian and international exhibitors coming into HOST Milano: pre-production art adaptation, district-level producer selection, pre-production samples and a 48-hour response window from brief to structured proposal. The Milan base gives us direct lines into Como (textiles), Maniago (steel multi-tools), Binasco and Vigevano (footwear districts), Agordo and Valdagno (eyewear), the Riviera del Brenta (footwear), Brescia and Lumezzane (steel cutlery and barware), and Empoli and Bovezzo (glass), so most production can stay inside Italy and meet exhibitor deadlines without transcontinental freight.
For exhibitors with Italian VAT registration (Partita IVA), the invoice is processed via the Sistema di Interscambio (SdI) with 22% IVA applied in EUR; reverse charge applies for intra-EU buyers with a valid VAT ID, split payment applies for public-sector stands and Codice Destinatario / PEC is used for electronic delivery. For non-EU exhibitors we can issue an invoice in EUR without Italian IVA under the relevant territorial rules, or a self-billed summary on request.
Branded aprons, polos, light layers and team jackets sized to each shift and host role on the stand, including baristas, sommeliers, demo chefs and the registration desk. Production stays inside the Como textile district with OEKO-TEX certified cotton, stain-resistant finishes and recycled-polyester options on request; apparel is labelled per size run, per role and per delivery day so the stand team does not have to sort on-site.
Lanyards, shoppers, notebooks, pens, key rings, badges and reusable bottles for fast booth hand-out on five show days. Quantities are planned against expected visitor numbers per day and packed in pre-counted bundles of 50 or 100 so a busy stand can replenish without inventory counts.
Tasting kits, bar accessories, mini corkscrews, recipe cards and desk accessories reserved for qualified buyer conversations. We routinely reserve a separate allocation for follow-up shipments to leads captured on the stand, dispatched from Milan within 48 hours of a confirmed business card or scan.
Premium notebooks, drinkware and compact gift sets assembled by recipient tier and delivered by name. For international retail and HoReCa groups we can pre-print name cards and pack each kit against a master recipient list so the host team only confirms delivery, not assembly.
Confirm artwork, quantities, packaging and the named on-site recipient before production begins. Stand number, hall and dock-in slot must be checked against the current exhibitor manual issued by Fiera Milano; fieramilano Rho is not an open receiving address and any delivery address must be tied to a confirmed dock window. October traffic on the A4 and A8 motorways around Rho and the suburban commuter flow from Milan also affect delivery windows, so a Milan hotel buffer or local depot delivery often makes sense alongside venue delivery.
For an Italian programme routed through Milan, shipments are consolidated at the hub and dispatched by BRT, SDA, GLS or DHL Express Italy with 24–48 hour windows to most Italian postal codes. For programmes above 1,000 pieces we offer appointment delivery with phone pre-notice and, on request, on-site set-up by our staff. For international exhibitors we can also pre-clear customs at Milano Linate cargo or Milano Malpensa and route the last-mile through the same hub, so freight flows through one team.
For exhibitors subject to CSRD reporting under D.Lgs. 125/2024 we provide a sustainability data sheet per PO with Scope 3 CO₂e estimates per GHG Protocol on intra-Lombardy lanes; for foreign exhibitors that report under ESRS or national equivalents, the same sheet can be issued in English with EU and Italian district provenance.
Most HOST Milano exhibitors are not based in Milan, so the merch programme usually has to cross at least two production stages — district producer + Milan hub + venue — without losing artwork control or packaging integrity. The Milan hub absorbs that complexity: artwork files move from the client to the producer through a single approval chain, finished goods come back to the hub for QA, packing and labelling, and the final shipment leaves from one address tied to a confirmed dock window at Rho.
Districts we routinely draw from for HOST Milano programmes: Como for technical textiles, hospitality apparel and aprons; Maniago for steel multi-tools and barware; Valdagno and Agordo for eyewear and tasting-glass districts; Brescia and Lumezzane for cutlery and bar accessories; the Riviera del Brenta and Vigevano for hospitality footwear; Empoli and Bovezzo for glassware; Carpi for knitwear; Treviso for outerwear and team jackets. Where the brief calls for sustainable Italian souvenirs for international buyers, these districts also give the provenance story that an exhibitor can carry back into retail-account conversations.
For exhibitors who already work with their own producers in other EU countries, the Milan hub can act as a finishing, packing and labelling hub only, which often removes a customs layer and keeps the programme under a single delivery chain.
Production inside the relevant districts also keeps the compliance chain short: each district producer in our network carries the chain of certifications � OEKO-TEX Standard 100, food-contact-grade silicone and stainless for drinkware, EN 12875 dishwasher-safe labelling on request, MOCA / DM 21/2008 food-contact compliance for Italian sale, GRS recycled content on request, Reach compliance for finishing, ISO 14001 for district manufacturers. For exhibitors needing Horeca / HoReCa-grade stickers or disposable MOCA-tested items, declarations per SKU can be attached to the PO.
For each PO we can attach a compliance bundle in Italian and English: OEKO-TEX lot certificate where requested, MOCA / DM 21/2008 food-contact declaration where the item touches consumables, Reach declaration for finishing chemicals, and a sustainability data sheet for exhibitors subject to D.Lgs. 125/2024 (CSRD) or to ESRS reporting on the foreign side. District provenance for the show: Como (technical textiles, hospitality apparel, aprons), Maniago (steel multi-tools, barware), Valdagno and Agordo (eyewear, tasting-glass districts), Brescia and Lumezzane (cutlery, bar accessories), Riviera del Brenta and Vigevano (hospitality footwear), Empoli and Bovezzo (glassware), Carpi (knitwear), Treviso (outerwear, team jackets).
The compliance bundle is delivered with the final shipment and stored on the Milan hub for a 24-month window in case the buyer needs a copy for a subsequent CSRD or HACCP audit. For HoReCa-grade declarations for sale to hospitality accounts, the same bundle can be made available per SKU on request before the production lock.
Six to eight weeks gives the safest choice of products and decoration methods. Shorter programmes are possible only after stock, branding methods and venue access are all confirmed.
Only when the organiser or venue has confirmed the dock window, hall access and named consignee. Many exhibitors split the shipment between Rho Fiera and a Milan hotel or local office.
Yes. Booth staff, general giveaways, qualified-lead gifts and VIP kits can be packed and labelled as separate allocations, tied to each audience and each delivery point.
No. Corp-Merch is an independent external supplier that helps participating companies prepare their own merch. It does not organise, sponsor or represent HOST Milano or Fiera Milano.
Corp-Merch is an independent external supplier to participating companies. This page helps teams prepare their own merch for the event; it does not represent Fiera Milano, fieramilano Rho or any sponsor of HOST Milano.