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March · IFM Istanbul Fuar Merkezi

KOSGEB Istanbul 2026: B2B merch for Italian SMEs, trade promotion agencies, Italo-Turkish chambers of commerce and sponsors at the Istanbul SME event

For Italian SMEs that participate in the KOSGEB SME event in Istanbul with their own stand or with a delegation of producers, trade promotion agencies that accompany Italian SMEs (ICE Trade Agency, Confindustria, CNA, Confartigianato, Unioncamere, Italo-Turkish Chamber of Commerce), Italo-Turkish chambers of commerce that organise B2B meetings between Italian producers and Turkish buyers, Italian production districts that bring a collective of companies, corporate sponsors of the event that want on-site visibility of their brand, Italian technology poles and universities that participate with open innovation projects, Italian start-ups selected for the Italian pavilion, translators and interpreters that accompany the SMEs, and an international B2B audience of Turkish buyers, Middle East distributors, Balkan and Caucasian delegations — branded shoppers for the stand public, coordinated gifts for profiled buyers, VIP kits for the conference speakers, coordinated materials for the delegations, limited editions of objects in coordinated packaging with the internationalisation programme — delivered in time for the opening of the Italian stand at the KOSGEB SME event at the IFM Istanbul Fuar Merkezi.

Merchandising for Italian SMEs, trade promotion agencies and chambers of commerce at KOSGEB Istanbul

Dates
Traditionally in spring (March), with a calendar of three exhibition days plus one day of press conference and B2B meetings. Specific dates are published on the calendar of KOSGEB, the IFM Istanbul Fuar Merkezi and the Italo-Turkish Chamber of Commerce before the edition.
Venue
IFM Istanbul Fuar Merkezi (Istanbul Expo Center), Yeşilköy, Istanbul, Turkey. The arrangement of the stands follows the traditional KOSGEB exhibition layout with the Italian pavilion in a dedicated area, the halls for B2B meetings in an adjacent structure, the conference space in the main pavilion, and the networking lounge for the delegations.
General calendar
The KOSGEB Istanbul calendar opens with the setup day of Wednesday, continues with the three days of the event (Thursday, Friday, Saturday), the B2B meeting sessions of Friday and Saturday, the round tables on the internationalisation of SMEs of Friday and closes with the great final day of awards and trade agreements of Sunday.
Organiser
KOSGEB (Small and Medium Enterprises Development Organization of Turkey), with the support of the Turkish Ministry of Economy, the Turkish Exporters Assembly (TIM), the Italian ICE Trade Agency, the Italo-Turkish Chamber of Commerce and the Italian production districts that participate with collectives.

KOSGEB Istanbul — as it is organised in the different editions by the KOSGEB agency that curates its programme — brings together Italian SMEs that wish to start productive partnerships with Turkish SMEs, trade promotion agencies that accompany Italian SMEs (ICE Trade Agency, Confindustria, CNA, Confartigianato, Unioncamere, Italo-Turkish Chamber of Commerce), Italo-Turkish chambers of commerce that organise B2B meetings, Italian production districts that bring a collective of companies, corporate sponsors of the event, Italian technology poles and universities that participate with open innovation projects, Italian start-ups selected for the Italian pavilion, translators and interpreters, and an international B2B audience of Turkish buyers, Middle East distributors, Balkan and Caucasian delegations.

For Italian SMEs, trade promotion agencies, Italo-Turkish chambers of commerce, Italian production districts and sponsors of the event, Corp-Merch.IT manages from its operational hub the complete chain for the different categories of audience: receipt of the master graphic files of the SME, the trade promotion agency, the chamber of commerce or the sponsor (AI, EPS, PDF/X-4 with CMYK images at 300 dpi, FOGRA39 colour profile for printing, Pantone for textiles), adaptation for the different personalisation techniques (water-based screen printing on GOTS-certified organic cotton for the coordinated uniforms of the Italian pavilion during the three days of the event, hot stamping on FSC-certified paper for the booklets of the Italian pavilion, laser engraving on steel for the labels of the limited editions of objects, computerised embroidery on cotton for the aprons of the tasting stands, sublimation printing on cotton for the tote bags of the stand public, UV printing on PVC for the signs of the stand and the B2B meeting halls), physical pre-production sample with Pantone colour map and technical sheet, production on Italian supply chains (Como textile for the cotton of the coordinated uniforms, Tuscan organic cotton for the tote bags of the public, Maniago steel for the metal small parts, Empoli glass for the plates of the limited editions, Padova for the technical packaging of the limited-edition boxes, Fabriano paper for the booklets of the Italian pavilion) and delivery to the SME warehouse, the Italian pavilion stand at the IFM or the delegation hotel in Istanbul on slots confirmed by the calendar of the event.

Six audience segments, six distinct kits

Italian SMEs that participate with their own stand at the KOSGEB event seek coordinated uniforms for the three days of the event (GOTS-certified organic cotton shirt with computerised embroidery of the SME name and the country of origin of the product, resistant fabric shopper, peaked cap for the peak hours of the stand), branded shoppers for the stand public, limited editions of objects in coordinated packaging with the internationalisation programme, small coordinated objects (magnets with the logos of the SMEs, illustrated postcards of the Italian products, enamel pins of the SMEs). Trade promotion agencies that accompany Italian SMEs need coordinated uniforms for the agency team (shirt with embroidery of the agency name, coordinated shopper), booklets of the Italian pavilion on FSC-certified paper, welcome kits for profiled buyers. Italo-Turkish chambers of commerce that organise B2B meetings request coordinated shoppers for the meetings public, coordinated badges for the participants, meeting folders in technical packaging, small branded stationery. Italian production districts that bring a collective of companies want limited editions of objects in coordinated packaging with the collective graphics. Corporate sponsors of the event request coordinated gift kits for the conference speakers, packaging coordinated with the institutional colours of the sponsor. Italian technology poles and universities that participate with open innovation projects request coordinated gadgets for their pitch sessions.

Why the Italian hub matters for KOSGEB Istanbul

Most of the Italian SMEs, the trade promotion agencies and the Italo-Turkish chambers of commerce of KOSGEB Istanbul coordinate their operations from their Italian offices, but the launch of a coordinated collection of uniforms for the Italian pavilion, of shoppers for the stand public or of limited editions of objects requires a district supply chain that our hub can orchestrate across the Italian territory. Como for the cotton of the coordinated uniforms, Scandicci for the leather of the aprons of the tasting stands, Maniago for the steel of the metal small parts, Empoli for the glass of the plates of the limited editions, Padova for the technical packaging of the boxes, Fabriano for the paper of the booklets of the Italian pavilion: the hub enables consolidating the graphic files of the client, running a physical pre-production sample through Italian supply chains and shipping the batch to the SME warehouse, the Italian pavilion stand at the IFM or the delegation hotel in Istanbul on a short courier window, forty-eight to seventy-two hours from the national territory via international express courier (DHL Express, FedEx, UPS, BRT International). For programmes that involve a delegation of a Turkish or Balkan SME we manage bilingual materials (Italian and English at minimum, plus Turkish if relevant) and, on request, full multilingual release with translations aligned with the ISO 17100 standard.

Merch calendar for KOSGEB Istanbul

The window of KOSGEB Istanbul is concentrated (three days) and must be prepared with a calendar that includes the production weeks on Italian supply chains, the international same-day shipping two weeks before the opening, the arrival at the SME warehouse or the delegation hotel in Istanbul at least five working days before the opening, the telephone briefing with the contact of the Italian pavilion stand two days before the opening. For SMEs, trade promotion agencies and Italo-Turkish chambers of commerce the gap between the confirmation of the graphics and the opening of the stand is normally under eight weeks, and any object that has to be at the Italian pavilion stand at the IFM for the first day must be closed and shipped at least two weeks before the opening via international express courier. We work backwards from that moment: production must close three weeks before the opening; the international express courier slot must be booked for two weeks before the opening; the addressee list must be finalised simultaneously with the confirmation of the calendar of the three days of the event; the specific details of the edition (year, edition number, logos of the SMEs participating in the Italian pavilion) only add a small reprint to a neutral graphic base already produced.

For Italian clients with VAT number the invoice goes through the Sistema di Interscambio (SdI) of the Agenzia delle Entrate with 22% VAT applied in EUR; reduced 4%, 5% or 10% rates are available on the product categories that allow it (publishing, art objects, typical products of the local tradition). Reverse charge for intra-EU buyers registered with VIES, split payment for public administration bodies, recipient code or PEC for electronic invoice delivery. For clients subject to CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we provide a sustainability sheet per order with Scope 3 CO₂e estimate per the GHG Protocol Corporate Value Chain on internal legs and on the international legs to Turkey from the indicated production supply chains.

Recommended product mix for KOSGEB Istanbul

Coordinated uniforms for the Italian pavilion

GOTS-certified organic cotton or linen-blend shirt with computerised embroidery of the SME name and the country of origin of the product, resistant fabric shopper, peaked cap for the peak hours of the stand, metal badge for the larger uniforms of the SME team during the three days of the event.

Limited editions of objects in coordinated packaging

Limited editions of objects in coordinated packaging with the internationalisation programme, labels on FSC-certified paper, technical packaging boxes for the product selections of the SMEs of the Italian pavilion and for the kits of the Turkish and Balkan delegations.

Materials for B2B meetings and conference halls

Tuscan organic cotton shoppers, coordinated badges for B2B meeting participants, meeting folders in technical packaging, small Scandicci leather goods, Maniago steel metal accessories, packaging coordinated with the institutional colours of the participating SMEs.

VIP kits for conference speakers and welcome kits for delegations

VIP kits reserved for the speakers of the SME internationalisation conference, booklets of the Italian pavilion on FSC-certified paper, organic cotton shoppers, bilingual diary, conference folder in technical packaging, limited edition of an object from the SMEs of the Italian pavilion.

Production and logistics towards the IFM Istanbul Fuar Merkezi

Before launching production, graphics, quantities per recipient, packaging and the named point of receipt must be confirmed. The final delivery address is defined in the weeks of KOSGEB Istanbul against the calendar issued by KOSGEB, the ICE Trade Agency or the Italo-Turkish Chamber of Commerce: the IFM Istanbul Fuar Merkezi has its own delivery hours that must be coordinated with the Italian pavilion contacts; the SME consolidation warehouse is often off-centre from the exhibition site and must be reached with appropriate couriers; the delegation hotel has receiving windows coordinated with the structure contacts; the conference hall has regulated access with loading passes. Extra-EU export regulations towards Turkey require CMR, packing list and declaration of origin, which is why most teams opt for international same-day shipping via DHL Express, FedEx, UPS or BRT International.

For an Italian programme routed via the national hub and destined for Istanbul, deliveries are consolidated and shipped to the SME warehouse, the Italian pavilion stand at the IFM or the delegation hotel with windows of forty-eight to seventy-two hours via international express courier (DHL Express, FedEx, UPS, BRT International), by appointment for the venues that require telephone notice. For programmes over 1,000 pieces we propose appointment delivery with telephone notice and, on request, on-site setup by our staff at the Italian pavilion stand. For materials that require controlled environmental conditions (limited-edition objects, limited-edition glassware) we coordinate climate-controlled transport with specialised partners. For kits destined for Turkish and Balkan delegations we manage multilingual labelling (Italian, English, Turkish) and packaging in tamper-evident envelopes with bilingual packing list in the recipient's name, and we handle the declaration of origin for extra-EU export.

Preparation timeline

  1. 8–10 weeks before the opening: lock the product list per SME, trade promotion agency, chamber of commerce or production district, the quantities per recipient (SME, Italian pavilion stand, delegation hotel, conference hall) and the decoration techniques, paying attention to limited editions of objects, GOTS-certified organic cotton coordinated uniforms and small Scandicci leather goods that require production districts with longer lead times.
  2. 5–6 weeks before: approve a physical or pre-production sample for each category (textile, leather, paper, ceramic, steel, wood, glass), including colour rendering on light and dark supports and verification of print hold on certified fabrics and papers.
  3. 3–4 weeks before: close production, AQL 2.5 quality control and labelling per recipient, with separation between coordinated uniforms of the Italian pavilion, limited editions of objects, materials for B2B meetings and VIP kits for conference speakers.
  4. 2 weeks before: ship via international express courier (DHL Express, FedEx, UPS, BRT International) to the SME warehouse, the Italian pavilion stand at the IFM or the delegation hotel in Istanbul, with CMR, packing list and declaration of origin for extra-EU export towards Turkey.
  5. Final week: reconfirm delivery address at the IFM or at the delegation hotel, logistic contact of the SME or the trade promotion agency, receiving time slot, with telephone briefing for the Italian pavilion stand contact.

Frequently asked questions

When should we place the order to be ready for the opening of the Italian pavilion stand at KOSGEB Istanbul?

Eight to ten weeks is the safest window for limited editions of objects, coordinated uniforms for the Italian pavilion during the three days of the event, materials for B2B meetings and VIP kits for the conference speakers. Tighter programmes are possible only after stock, print methods and access to the Italian pavilion stand at the IFM have been confirmed.

Can we ship directly to the Italian pavilion stand at the IFM Istanbul Fuar Merkezi?

Only after the ICE Trade Agency or the Italo-Turkish Chamber of Commerce has confirmed the loading window, Italian pavilion access and the named recipient. For limited-edition objects and packages specific packaging conditions must be agreed, and the declaration of origin for extra-EU export towards Turkey must be coordinated.

Can we split the order per recipient?

Yes. Uniforms for the Italian pavilion, limited editions of objects, materials for B2B meetings and VIP kits for the conference speakers can be packed and labelled as separate lots, tied to each audience and each delivery point (SME, Italian pavilion stand, delegation hotel, conference hall).

Is Corp-Merch.IT a partner or official supplier of KOSGEB Istanbul?

No. Corp-Merch.IT is an external and independent B2B supplier that helps Italian SMEs, trade promotion agencies, Italo-Turkish chambers of commerce, Italian production districts and sponsors of the event prepare their merch for KOSGEB Istanbul. It does not organise, sponsor or represent KOSGEB, the ICE Trade Agency, the Italo-Turkish Chamber of Commerce nor the organising committee of the event.

Corp-Merch.IT is an external and independent B2B supplier of Italian SMEs, trade promotion agencies, Italo-Turkish chambers of commerce, Italian production districts, Italian technology poles and universities, corporate sponsors and translation and interpretation teams that accompany the SMEs to KOSGEB Istanbul. This page helps teams prepare their merch for the event; it does not represent KOSGEB, the ICE Trade Agency, the Italo-Turkish Chamber of Commerce nor any sponsor of the event.

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