6 – 22 February 2026 · Olympic Winter Games
For global TOP sponsors, national and continental federations, official and unofficial hospitality houses, national team sponsors, accredited tour operators and delegation teams who need staff and volunteer apparel, hospitality gifts for guests, athlete and Paralympic kits and representation materials during the Milano Cortina 2026 Olympic and Paralympic Winter Games — delivered to logistics hubs in Lombardy and Veneto before the opening races.
The Milano Cortina 2026 Olympic and Paralympic Winter Games are the first Olympic edition hosted on a multi-regional basis in Italy since 2006 (Turin) and the first worldwide distributed across two main poles — Milan for ice and Cortina for the mountains — with a network of satellite venues extending from Lombardy to Trentino-Alto Adige. The competition calendar covers seventeen Olympic and six Paralympic disciplines, and the merchandising programme is addressed to a much wider chain than the Games of a single city: global TOP sponsors running hospitality houses at both poles, national federations following their national teams, accredited tour operators bringing corporate hospitality packages to delegations, broadcasters setting up mobile studios next to the venues, national team sponsors managing kits for athletes and technical staff. For each of these actors Corp-Merch.IT operates as an external B2B supplier, on the buyer's brief, without any representation role of the IOC, the IPC, the Milano Cortina 2026 Foundation or individual federations.
For an Olympic programme routed via Milan, the chain begins at the city's central logistics hub, where the sponsor's master graphic files are consolidated (AI, EPS, PDF/X-4 with CMYK images at 300 dpi and colour profiles aligned with international brand manuals), intermediate approvals with the sponsor's brand team and communications agency are managed, and production is run on the Italian districts most suited to the product type: Como textiles and silk for hospitality house scarves and foulards, sportswear from Veneto and Marche districts for podium uniforms and national team t-shirts, small leather goods from Scandicci for hospitality house kits, Murano glass for limited editions destined to global TOP sponsors, Faenza ceramics for commemorative plaques, Collodi and Val di Bisenzio wood for presentation boxes, Maniago blades and metals for commemorative knives, FSC paper from Capannori for hospitality house programmes. Shipping to Milan or Cortina happens in D+1 / D+2 windows depending on the route, with partners familiar with the access restrictions at Olympic venues and the ZTL restrictions of Milan, Cortina and Livigno historic centres.
The Olympic Games audience is highly fragmented: athletes from different national teams, technical staff, accredited media, federation delegates, guests of official and unofficial hospitality houses, fans following the races, broadcasters and crews, sponsor companies inviting their own clients to their hospitality houses. An Olympic merchandising programme that wants to work well separates the kits for each of these tiers, because each tier has very different expectations: the athlete wants a lightweight technical kit easily carried in a suitcase, the technical staff wants coordinated apparel that lasts the whole competition week, the hospitality house guest wants a distinctive keepsake, the broadcaster wants practical objects to use during the long cold working days. Treating all these tiers with a single object means failing to respond to any of them.
A recurring case for global TOP sponsors running a hospitality house in Milan or Cortina is the gifts programme for hospitality guests (executives, corporate clients, sports institutions): in these assignments we propose a neutral graphic base aligned with the sponsor's international brand manual, declined on a set of coordinated items (Como silk scarves with coordinated graphics, GOTS-certified organic cotton shoppers, Collodi wood boxes with small Scandicci leather goods, technical foulards for outdoor days at mountain venues), and we add in a second wave the edition details (Games year, communication claim, venue references) on a limited run reserved for TOP sponsors. For national team sponsors who want merchandising aligned with the national colours we propose sets where the national representative colour becomes the graphic base, with the federation logo and the national coat of arms applied in a controlled and certified run.
Most global TOP sponsors of the Olympic and Paralympic Winter Games coordinate their Italian operations from the Milan logistics hub, where communications agencies, brand teams, design studios and production partners all meet. The Milan hub lets us consolidate the sponsor's graphics files and Pantone references with the brand team, run the physical pre-production sample across the Italian districts (Como textiles, Scandicci leather goods, Murano glass, Faenza ceramics, Maniago blades, Collodi wood, Capannori paper) and ship the batch to Lombardy venues (Milano Santa Giulia Ice Arena, PalaSharp, San Siro, Livigno) or to Veneto and Trentino venues (Cortina d'Ampezzo, Bormio Stelvio, Anterselva, Tesero, Predazzo) on a 24–48 hour courier window along the central Lombardy–Veneto corridor. For programmes that combine a global TOP sponsor with an international distribution partner we handle bilingual materials (Italian and English at a minimum) and, on request, full multilingual releases with ISO 17100 aligned translations. For programmes that combine the Olympics and the Paralympics we replicate the logistics across both dates with a single operational contact and a dedicated MOQ price list for the combined volume.
The Olympic window is highly compressed: the Olympic Winter Games open on Friday 6 February 2026 with the opening ceremony at San Siro Stadium and close on Sunday 22 February; the Paralympics run from Friday 6 March to Sunday 15 March. Hospitality houses and sponsor villages must be set up at least one week before the opening ceremony, and any item that must be inside a hospitality house, inside a broadcaster mobile studio or inside a national team locker room for the first race must be closed and shipped at least ten working days before. We work backwards from that moment: production must close three–four weeks before the ceremony; the courier slot must be booked for the Tuesday or Wednesday of the previous week; the hospitality house addressee list must be finalised ahead of the official hospitality opening; the first-race details (schedule, programme, communication claim) only add a small reprint to an already produced neutral graphic base. For teams that follow the Games from Milan or Rome we also handle the kit in two waves: a pre–Games shipment that arrives the week before the opening at the logistics hub, and a post–Games shipment that returns any unused materials to the sponsor's office for storage or distribution to international delegates who could not reach the venues in time.
Down jackets, windbreakers and softshell pieces coordinated for sponsor staff and accredited volunteers; branded sweatshirts with sponsor logo and Olympic claim for hospitality house teams; organic cotton t-shirts for hostess uniforms.
Como silk scarves, technical foulards for mountain venues, GOTS-certified organic cotton shoppers, Collodi wood boxes with Scandicci small leather goods and coordinated accessories for the official hospitality house guests.
Lightweight technical kit for athletes and Paralympians, composed of a sports backpack, technical bag, cold-weather accessories and small objects coordinated with national team colours or the federation programme, in controlled and federation-certified runs.
Notebook and premium pen set, thermal drinkware coordinated for mountain venues, branded power bank, scarves and caps reserved for federation delegates, broadcaster crews and accredited media covering the Games.
Before production starts the master graphic files, the quantities per sponsor and per addressee, the packaging and the named addressee must be closed. The final delivery address is locked against the calendar of the Milano Cortina 2026 Foundation and the sponsor's logistics contact: the Milan logistics hub, the Cortina d'Ampezzo hospitality space, the national team's warehouse, the broadcaster's mobile studio at San Siro or Tesero, or the sponsor's Milan or Rome office for programmes that stay in hub. Olympic venues are subject to access restrictions and to temporary ZTL restrictions defined by the Foundation, which is why most teams opt for consolidated deliveries to the Milan hub with subsequent distribution to venues, rather than direct deliveries to the venue gate during the competition week.
For an Olympic programme routed via Milan, deliveries are consolidated at the hub and shipped to Milan or Veneto (or to Trentino-Alto Adige for the Anterselva, Tesero and Predazzo venues) with 24–48 hour windows via BRT, SDA, GLS or DHL Express Italy, on appointment for venues that require phone pre-notice and coordination with the sponsor contact. For programmes above 1,000 pieces we offer appointment delivery with phone pre-notice and, on request, on-site setup by our staff at the sponsor's logistics hub or at the hospitality house. For materials requiring controlled environmental conditions (down jackets, goose-down garments, technical fabrics) we coordinate transport with specialised partners, so that the material travels in the same batch without risk of damage. For kits addressed to international delegations we manage multilingual labelling (Italian, English, French, German, Spanish, Russian, Arabic) and packaging in tamper-evident envelopes with bilingual packing lists addressed to the recipient. For clients subject to CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we attach a sustainability sheet per order with Scope 3 CO₂e estimate according to the GHG Protocol Corporate Value Chain on the Milan–Lombardy and Milan–Veneto routes and from the involved production districts, broken down by material and route, useful for the client's sustainability statement.
All Italian B2B orders are invoiced in EUR at the standard 22% VAT rate (with reduced 4%, 5% and 10% rates applied when the product category allows it: publishing, art objects, designation-of-origin products) and routed through the Italian Revenue Agency's Sistema di Interscambio (SdI) to the buyer's destination code or PEC address. Corp-Merch.IT is an Italian VAT taxable person, registered in VIES for intra-EU transactions, and handles reverse charge, split payment and self-invoicing for public administration according to current Italian legislation. For corporate clients subject to IFRS reporting we also produce an annex with the valuation of inventories and equity contributions distinguished between income statement and balance sheet.
Fourteen–sixteen weeks before the opening ceremony is the safest window for production in Italy and shipment to the sponsor's logistics hub in Milan or Cortina. Eight–nine weeks work when the product mix is simple, the sponsor graphics are already approved and the quantities are already defined. For global TOP sponsors combining the Olympic programme with the Paralympic one we replicate the batches across both windows.
Only after the Milano Cortina 2026 Foundation and the sponsor's logistics contact have confirmed the setup window, the loading lane and the named recipient. Most teams combine the venue with a sponsor logistics hub in Milan or Cortina. For the hospitality houses of the days before the opening ceremony we propose delivery to the sponsor's logistics hub with 24-hour phone pre-notice and subsequent distribution by the sponsor's team.
Yes. The sponsor staff kit, the hospitality house guest gifts, the national team kit, the broadcaster crew distribution and the federation delegate kits can be packed and labelled as separate batches, with distinct delivery addresses if the sponsor runs more than one hospitality house or more than one national team (for example the Milan hospitality house for the corporate network, the Cortina hospitality house for institutional guests, the sponsor's Milan office for storage). For programmes involving multiple sponsors we replicate the batches per sponsor and consolidate into boxes labelled per logistics node.
No. Corp-Merch.IT is an external and independent B2B supplier that helps sponsors, communications agencies, hospitality houses, federations and delegation teams prepare their own merch for the Milano Cortina 2026 Olympic and Paralympic Winter Games. It does not organise, sponsor or represent the Milano Cortina 2026 Foundation, the IOC, the IPC, CONI, CIP, individual federations or competition venues.
Corp-Merch.IT is an external and independent B2B supplier for sponsors, communications agencies, hospitality houses, federations and delegation teams participating in the Milano Cortina 2026 Olympic and Paralympic Winter Games. This page helps these parties prepare their own merch around the Games. It does not represent the Milano Cortina 2026 Foundation, the IOC, the IPC, CONI, CIP, individual federations or competition venues.