Annual · autumn
For fashion brands, directors, communication agencies, stylists, film schools, fashion academies and institutional delegations preparing their presence at the Milano Fashion Film Festival — the annual showcase dedicated to fashion films and fashion short films that takes place every year in autumn in the theatres and exhibition spaces of central Milan — that need representation kits, screening giveaways, panel materials and speaker gifts in time for the Festival week.
The Milano Fashion Film Festival — MFFF — is the Italian showcase dedicated to fashion films and fashion short films: it was founded in 2016 with the goal of giving visibility to the cross-pollination between cinema, fashion, advertising and new digital languages, and over the editions it has established itself as one of the most followed fixtures of the Italian fashion film calendar. The Festival takes place every year in autumn, in the theatres and exhibition spaces of central Milan (Brera, Tortona district, Porta Romana), with a programme articulated in screenings of Italian and international fashion films, panels with directors, stylists, brand directors and communications managers, awards for the best productions, workshops with film schools and fashion academies, and a series of evening side events in the Brera and Tortona districts. For fashion brands, directors, communication agencies, film schools and fashion academies that anchor the Festival week, B2B merchandising planning must start well in advance.
Corp-Merch.IT operates on the Milan-Lombardy axis and coordinates B2B merchandising programmes for fashion brands presenting a fashion film at the Festival, for directors in competition, for communication agencies following the short-film production, for film schools and fashion academies participating with workshops, and for the Festival’s institutional partners. The production chain covers receiving the master graphic files (AI, EPS, PDF/X-4 with CMYK images at 300 dpi, FOGRA39 colour profile), adapting them to personalisation techniques (water-based screen printing on GOTS-certified organic cotton, hot-foil printing on FSC-certified paper for catalogues and programmes, UV printing on rigid supports for installations, laser engraving on small leather goods from the Tuscan district of Santa Croce sull’Arno, laser marking on Maniago stainless steel, engraving on Caltagirone ceramics, printing on Collodi wood), producing physical pre-production samples with Pantone colour maps, production on the Italian supply chains (Collodi wood, Santa Croce sull’Arno leather, Maniago steel, Caltagirone ceramics, Fabriano paper) and delivery to the brand’s Milan reference, the Festival exhibition space or the production consolidation warehouse in the Brera or Porta Romana district within the agreed window. For programmes covering several competition brands or agencies, we replicate in recipient-labelled lots with distinct delivery addresses if a Rome- or Turin-based agency prefers to pick up its share from its own offices.
The Milano Fashion Film Festival week addresses a transversal audience and kits must be tailored to the recipient. The viewer attending the projections in the centre theatres looks for a coordinated memento of the production (editorial bookmark, coordinated shopper, small representation gadget) to bring home. The fashion brand presenting a fashion film at the Festival needs a coordinated kit for its invited audience (coordinated bookmark, small special edition, coordinated shopper) and a representation kit for panel speakers and competition jurors. The competition director moving between theatres and panels needs a discreet kit (coordinated bookmark, small representation item) they can carry with them on transfers. The jury (composed of brand directors, stylists, established directors, communications managers) receives a gift kit that the Festival distributes during the evenings and meetings, calibrated on a coordinated and representation format. The institutional delegation visiting the Festival theatres for the awards expects a coordinated, refined kit suited to a representative visit: FSC-certified paper editorial folder, metal or wood ballpoint pen, discreet labelling. A merchandising programme that respects these five audiences converts much better than a single kit trying to cover them all.
A recurring case is the kit for the fashion brand presenting a fashion film at the Festival: quantities are often defined close to the awards evening, print runs change with the short film’s passage from the official selections to the finalists short list, and reprint lead times are short. For these jobs we propose a neutral graphic base (coordinated bookmark, accompanying editorial plaquette, coordinated shopper for the screening audience) and add the individual brand details (fashion film title, brand name, year of production, directing credits) in a second reduced run, so the brand machinery maintains coherence across the entire Festival calendar. Printing on FSC-certified paper and GOTS-certified organic cotton is a frequent request from brands most attentive to the environmental claim, and we handle it with FSC and GOTS certified printing partners.
Most fashion brands, communication agencies and film schools running a merch programme for the Milano Fashion Film Festival coordinate their Italian operations from Milan, Rome or Paris. The Milan hub — where Corp-Merch.IT operates through consolidation warehouses in the Brera, Porta Romana and Tortona districts — lets us receive graphic files and Pantone references from the brand, run the pre-production sample across the Italian supply chains (Collodi wood, Santa Croce sull’Arno leather, Maniago steel, Caltagirone ceramics, Fabriano paper) and ship the lot to the brand’s Milan reference or to the Festival exhibition space within a very short courier window, twenty-four hours from Lombardy. For programmes combining an Italian brand and a European distribution partner we run bilingual materials (Italian and English at minimum) and, on request, full multilingual production with translations aligned to ISO 17100. For programmes pairing the Milano Fashion Film Festival with other fixtures of the Italian fashion calendar (Milano Fashion Week, Milano Design Week, Pitti Uomo, Pitti Bimbo, Lineapelle) we mirror the logistics across both dates with a single operational contact and a dedicated MOQ price list for the seasonal volume.
The Milano Fashion Film Festival window is concentrated in one week but the merch programme must be planned against a calendar that includes the two set-up days opening the preceding Monday, the screening evenings from Tuesday to Thursday, the panels with directors and brand directors on Saturday, the Sunday evening awards and the evening side events in the Brera and Tortona districts. For fashion brands the gap between confirming participation and the first projection in the centre theatres is normally under six weeks, and any item that must be on the theatre table, on the short-film set or at the awards buffet must be closed and shipped at least two weeks before the Festival week opens. We work backwards from that moment: production must close three–four weeks before the debut; the courier slot must be booked for the Friday or Saturday of the week preceding the Festival; the addressee list must be finalised at the same time as the screening and panel calendar is confirmed; the individual fashion film or single brand details only add a small reprint to an already-produced neutral graphic base.
For teams following the Milano Fashion Film Festival from Milan, Rome or abroad we also run a two-wave kit: a pre-Festival wave on the Friday or Saturday of the preceding week to the brand’s reference hotel or to the Festival exhibition space in the Tortona district, and a post-Festival wave that returns any unused material to the brand’s warehouse for storage until the next edition (annual). This split is a frequent request because the audience that actually takes home a coordinated Festival memento is much smaller than the screening audience, and most brands do not want surplus material left in Milan after the last evening.
Coordinated bookmarks printed on FSC-certified paper, perfect-bound accompanying editorial plaquettes, organic cotton coordinated shoppers, coordinated small stationery for the screening tables.
Bookmarks, coordinated shoppers, small coordinated objects for the Brera and Tortona districts, coordinated T-shirts for the Festival staff, small representation gadgets.
Editorial folder in FSC-certified paper with hot-foil printing of the mark, coordinated notebook, metal or wood ballpoint pen, bilingual production sheets, multilingual labelling on request, coordinated small stationery.
Premium notebook and pen set, coordinated bookmark in limited edition, coordinated shopper, small special edition for the awards evening.
Before starting production we close graphic masters, quantities per brand and per recipient, packaging and named recipient. The final delivery address is locked against the brand’s communications director or the agency production manager calendar: the brand’s Milan reference (Brera, Centro Storico, Porta Romana, Tortona), the Festival exhibition space in the Tortona district, the agency’s Milan office or the brand’s Rome or Paris warehouse for programmes that stay elsewhere. The central Milan access constraints (Area C, ZTL, evening traffic ban on Fuorisalone days) condition the loading slots, which is why most teams choose early-morning or after-20:00 deliveries, when commercial vehicles are again allowed in the central areas.
For an Italian programme routed through Milan, the consignments are consolidated at the hub and forwarded to the brand’s Milan reference or to the Festival exhibition space within 24-hour courier windows via BRT, SDA, GLS or DHL Express Italia, by appointment for venues that require telephone notice. For programmes above 1,000 pieces we offer appointment delivery with telephone notice and, on request, on-site set-up by our staff at the screening theatre, the Festival exhibition space or the awards reception area. For materials that require controlled-environment conditions (FSC-certified paper, editorial plaquettes, small leather goods, Caltagirone ceramics) we coordinate temperature-controlled transport with specialised partners. For kits bound for international jurors we run multilingual labelling (Italian, English, French, German, Spanish, Russian, Arabic) and tamper-evident pouch packaging with bilingual packing list in the recipient’s name. For clients subject to CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we attach a sustainability sheet per order with a Scope 3 CO₂e estimate under the GHG Protocol Corporate Value Chain on the Lombardy-Lombardy leg and from the production supply chains involved, with material-level and leg-level breakdown usable for the client sustainability statement.
All Italian B2B orders are invoiced in EUR at the standard 22% VAT rate (with reduced 4%, 5% or 10% rates applied where the product category allows: publishing, art objects, PDO/PGI products) and routed through the Sistema di Interscambio (SdI) of the Agenzia delle Entrate to the recipient code or the buyer’s PEC address. Corp-Merch.IT is an Italian VAT-registered operator, listed in VIES for intra-EU transactions, and handles reverse charge, split payment and self-invoicing for the public administration under current Italian legislation.
Ten–twelve weeks is the safest window for production on the Italian supply chains and delivery to the brand’s Milan reference or to the Festival exhibition space in the Tortona district. Eight–nine weeks work when the product mix is simple, the brand graphics are already approved and quantities are already defined. For brands pairing the MFFF with other Italian fashion fixtures we mirror the lots across both dates with a single operational contact.
Only after the Festival organisation or the theatre confirms the set-up window, the loading lane and the named recipient. Most teams combine the theatre or exhibition space with the brand’s Milan reference or a consolidation warehouse in the Brera or Porta Romana district. For the Sunday evening awards we propose delivery to the restaurant or the brand’s reference hotel with twenty-four hours’ telephone notice.
Yes. Coordinated bookmarks, editorial plaquettes, shoppers, jury kits and awards kits can be packed and labelled as separate lots, with distinct delivery addresses if the brand has more than one fashion film in competition or more than one destination address (for example the brand’s Milan reference for the screenings, the Festival exhibition space, the Rome office for storage). For programmes covering multiple competition brands we mirror the lots per brand and consolidate in recipient-labelled crates by logistics node.
No. Corp-Merch.IT is an external, independent B2B supplier that helps fashion brands, directors, communication agencies, film schools, fashion academies and institutional delegations prepare their own merch around the Milano Fashion Film Festival. It does not organise, sponsor or represent the MFFF, Refine Srl, the Camera Nazionale della Moda Italiana, the Comune di Milano or Regione Lombardia.
Corp-Merch.IT is an external, independent B2B supplier for fashion brands, directors, communication agencies, film schools, fashion academies and institutional delegations attending the Milano Fashion Film Festival. This page helps brands, directors, agencies, film schools and delegations prepare their own merch around the Festival. It does not represent the Milano Fashion Film Festival, Refine Srl, the Camera Nazionale della Moda Italiana, the Comune di Milano or Regione Lombardia.