Biennial · Piedmont autumn
For Italian and European producers, Slow Food Presidia, protection consortia, farmers’ markets, HoReCa buyers, food journalists, institutional delegations and sponsors preparing their presence at Salone del Gusto in Turin and needing stand items, public tasting giveaways, kitchen-lab kits, buyer folders and welcome items for foreign delegations — ready in time for the opening of the Lingotto fairgrounds and the venues in the historic centre.
Salone del Gusto — Terra Madre is the major international showcase for good, clean and fair food that Slow Food runs in Turin with the support of Regione Piemonte and the Comune di Torino. The biennial edition brings to the Piedmontese capital hundreds of Italian and European producers, Slow Food Presidia from around the world, protection consortia, farmers’ markets, artisan bakeries and food workshops, alongside forums, conferences, thematic dinners and HoReCa buyer meetings with small producers. For participating producers and consortia the preparation calendar is dense and the recipients are varied — Italian and foreign visitors, professional buyers, food journalists, institutional delegations, organisation volunteers — so every kit must be split clearly between stand items, tasting giveaways and delegate materials.
For a merchandising programme around Salone del Gusto, Corp-Merch.IT runs the full chain from its operational hub: receiving the producer or consortium master graphic files (AI, EPS, PDF/X-4 with CMYK images at 300 dpi, FOGRA39 colour profile), adapting them to the personalisation techniques (water-based screen printing on GOTS-certified organic cotton, laser engraving on small leather goods from Scandicci, hot-foil stamping on FSC-certified paper for catalogues and menus, fire branding on Collodi wood for cutting boards, acid etching on glass from Colle Val d’Elsa for tasting bowls, custom glazing on Caltagirone ceramics for tasting sets, laser marking on Maniago stainless steel for tasting knives and small accessories), physical pre-production sample with Pantone colour map and technical sheet, production on the Italian supply chains (Scandicci leather, Maniago steel, Caltagirone ceramics, Colle Val d’Elsa glass, Fabriano paper for menus, Collodi wood for cutting boards), and delivery to a central Turin hotel, the consortium office or a producer logistics hub in the agreed time slot. For programmes covering several producers or Presidia we split into recipient-labelled lots, with distinct delivery addresses if a consortium headquartered in Rome or Milan wants to collect its share from its own warehouse.
The Salone del Gusto audience is varied and kits must be tailored to the recipient. The Italian visitor walking between the tasting stalls looks for a coordinated memento of the producer (apron, placemat, coaster set, reusable canvas tote) they can use after the event. The HoReCa buyer updating the supplier portfolio needs technical catalogues with bilingual product sheets (Italian and English at minimum), a leather or paper folder to collect the sheets, a quality pen and small stationery. The institutional delegation visiting the Salone for a regional assessorate or a ministry expects a coordinated, refined item suited to a representative visit: Scandicci leather folder, FSC-certified paper notebook, ballpoint pen, discreet labelling. The food journalist covering the event for a trade title wants a small, portable, well-made item (drinkware, thermal bag for tastings, tasting pen set). The organisation volunteer moving between the historic-centre courtyards needs functional gear (identification bracelet, shoulder bag, insulated bottle, coordinated T-shirt for the five days). A merchandising programme that respects these five audiences converts much better than a single kit trying to cover them all.
A recurring case is the kit for Slow Food Presidia, which arrive at the Salone from around the world with small quantities of typical product and an artisan narrative to carry through the entire run. For these jobs we propose a coordinated neutral graphic base (branded apron, canvas bag, placemat with the Presidio mark, tasting set) and add the individual Presidio details (producer name, origin statement, Slow Food identification code) in a second reduced run, so each visitor finds a specific memento of the Presidio they met. Printing on GOTS-certified organic cotton and FSC-certified paper is a frequent request from the producers most careful with the environmental claim, and we handle it with FSC and GOTS certified screen-printing and printing partners.
Most producers and consortia running a merch programme for Salone del Gusto coordinate their Italian operations from Turin, Milan or the Rome hub. The Turin hub — where Corp-Merch.IT operates through consolidation warehouses in the Lingotto and Crocetta districts — lets us receive graphic files and Pantone references from the producer team, run the pre-production sample across the Italian supply chains (Scandicci leather, Maniago steel, Caltagirone ceramics, Colle Val d’Elsa glass, Fabriano paper, Collodi wood) and ship the lot to the Lingotto fairground or the delegation hotel within a very short courier window, twenty-four hours from the Piedmontese capital. For programmes combining an Italian producer and a European distribution partner we run bilingual materials (Italian and English at minimum) and, on request, full multilingual production with translations aligned to ISO 17100. For programmes pairing Salone del Gusto with Terra Madre we mirror the logistics on both dates with a single operational contact and a dedicated MOQ price list for the biennial volume.
The Salone del Gusto window is concentrated but the merch programme must be planned against a calendar that includes the two set-up days opening the preceding Friday, the public opening days over the weekend, the morning conference and forum schedule, the evening thematic dinners, the cook’s-lab workshops in the historic-centre streets and the institutional delegation visits scheduled for the afternoon. For producers and Presidia the gap between confirming their participation agenda and the Lingotto opening is normally under seven days, and any item that must be at the stand, the buyer room or the tasting counter for day one must be closed and shipped at least one week before the debut. We work backwards from that moment: production must close two–three weeks before the debut; the courier slot must be booked for the Thursday or Friday of the Salone week; the addressee list must be finalised at the same time as the dinner and workshop calendar is confirmed; the individual Presidio or producer details only add a small reprint to an already-produced neutral graphic base.
For teams following the Salone del Gusto from Turin, Milan or abroad we also run a two-wave kit: a pre-Salone wave on the Thursday or Friday of the event week to the delegation hotel or to the producer warehouse in the Lingotto district, and a post-Salone wave that returns any unused material to the producer warehouse for storage until the next edition (biennial). This split is a frequent request because the visitor and accredited audience that actually takes home a Salone memento is much smaller than the stand and forum-room audience, and most producers do not want surplus material left in Turin after the last day.
Collodi wood cutting boards with fire-branded mark, GOTS-certified organic cotton kitchen aprons, FSC-certified paper placemats, natural cork coaster sets, leather counter aprons for butchers and cheesemakers, coordinated small stationery for the tasting counter.
Cotton canvas totes with water-based screen printing, Maniago stainless-steel insulated bottles, light aprons for cook’s-lab workshops, tasting sets (knife, board, coaster) in a coordinated pouch, reusable shoppers for purchases at the producer stalls.
Scandicci leather folders with discreet engraving of the mark, branded FSC-certified paper notebooks, metal or wood ballpoint pens, bilingual product sheets (Italian and English), multilingual labelling on request, coordinated small stationery.
Premium notebook and pen set, silk or cotton pocket squares, acid-etched Colle Val d’Elsa blown-glass tasting bowls, FSC-certified paper menus for the thematic dinners and Terra Madre forums.
Before starting production we close graphic masters, quantities per producer and per recipient, packaging and named recipient. The final delivery address is locked against the producer marketing director or consortium logistics contact calendar: the delegation reference hotel in Turin (Crocetta, Centro, Lingotto), the producer warehouse in Lingotto or Mirafiori, or the consortium Milan or Rome office for programmes that stay elsewhere. Lingotto fairground access constraints and the Comune di Torino ZTL condition the loading slots, which is why most teams choose early-morning or after-20:00 deliveries, when commercial vehicles are again allowed in the central areas.
For an Italian programme routed through Turin the consignments are consolidated at the hub and shipped to the Lingotto fairground or the hotel within 24-hour windows via BRT, SDA, GLS or DHL Express Italia, by appointment for venues that require telephone notice. For programmes above 1,000 pieces we offer appointment delivery with telephone notice and, on request, on-site set-up by our staff at the producer stand or the buyer welcome area. For materials that require controlled-environment conditions (FSC-certified paper, catalogues, small leather goods, Colle Val d’Elsa glass bowls, Caltagirone ceramic tasting sets) we coordinate temperature-controlled transport with specialised partners. For kits bound for international delegations we run multilingual labelling (Italian, English, French, German, Spanish, Russian, Arabic) and tamper-evident pouch packaging with bilingual packing list in the recipient’s name. For clients subject to CSRD reporting (D.Lgs. 125/2024, transposing Directive (EU) 2022/2464) we attach a sustainability sheet per order with a Scope 3 CO₂e estimate under the GHG Protocol Corporate Value Chain on the Lombardy–Piedmont leg and from the production supply chains involved, with material-level and leg-level breakdown usable for the client sustainability statement.
All Italian B2B orders are invoiced in EUR at the standard 22% VAT rate (with reduced 4%, 5% or 10% rates applied where the product category allows: publishing, art objects, PDO/PGI products) and routed through the Sistema di Interscambio (SdI) of the Agenzia delle Entrate to the recipient code or the buyer’s PEC address. Corp-Merch.IT is an Italian VAT-registered operator, listed in VIES for intra-EU transactions, and handles reverse charge, split payment and self-invoicing for the public administration under current Italian legislation.
Ten–twelve weeks is the safest window for production on the Italian supply chains and delivery to the delegation reference hotel or to the producer warehouse in the Lingotto district. Eight–nine weeks work when the product mix is simple, the producer or Presidio graphics are already approved and quantities are already defined. For producers pairing Salone with Terra Madre we mirror the lots across both dates with a single operational contact.
Only after the Salone organisation confirms the set-up window, the loading lane and the named recipient. Most teams combine the Lingotto fairground with a Turin hotel, the consortium office or a consolidation warehouse in the Lingotto district. For thematic dinners the evening before the debut we propose delivery to the restaurant or the delegation reference hotel with twenty-four hours’ telephone notice.
Yes. Items for individual producer stands, public food-and-wine giveaways, HoReCa buyer welcome kits and institutional dinner kits can be packed and labelled as separate lots, with distinct delivery addresses if the consortium has more than one brand or more than one destination address (for example the Turin hotel for the delegation, the Lingotto producer warehouse for the stand, the Milan office for storage). For programmes covering multiple producers or Presidia we mirror the lots per producer and consolidate in recipient-labelled crates by logistics node.
No. Corp-Merch.IT is an external, independent B2B supplier that helps producers, Slow Food Presidia, protection consortia, HoReCa buyers and sponsors prepare their own merch around Salone del Gusto. It does not organise, sponsor or represent Salone del Gusto, Slow Food Editore, Regione Piemonte or the Comune di Torino.
Corp-Merch.IT is an external, independent B2B supplier for producers, Slow Food Presidia, protection consortia, HoReCa buyers and sponsors attending Salone del Gusto. This page helps producers, Presidia, consortia, buyers and sponsors prepare their own merch around the event. It does not represent Salone del Gusto, Slow Food Editore, Regione Piemonte or the Comune di Torino.