Twice yearly · February-March / September-October · Milan
For fashion brands, maisons, ateliers, tailoring houses, Milan showrooms, leather goods, footwear, jewellery and eyewear, representative agencies, international buyers from the European circuit (department stores, multi-brand boutiques, concept stores, luxury e-commerce), Italian and international fashion magazine editorial teams, stylists, influencers and content creators from the fashion circuit, corporate sponsors in beauty, automotive, hospitality, finance and lifestyle, fashion show hospitality teams, and industry professionals operating around the week calendar — production and distribution of buyer gifts, press welcome kits, showroom uniforms, limited editions for department store closings, coordinated packaging for showroom orders and gift boxes for end customers — through the Milan hub to the Quadrilatero della Moda venues and city calendar nodes.
Milan Fashion Week Women is one of the most important appointments on the international fashion calendar and brings together twice a year, in February-March and in September-October, the Italian and international fashion ecosystem around the runway and presentation calendar coordinated by the Camera Nazionale della Moda Italiana. For maisons, ateliers, tailoring houses and Milan showrooms, the week is the occasion to present the collections, host international buyers from the European circuit and collect orders for the season. For buyers from the department store, multi-brand boutique and luxury e-commerce circuit, the week is the moment to confirm orders for the season and evaluate collections in showroom. For a brand that participates with a runway show, a presentation or a showroom, it means arriving in Milan with a coordinated merch programme — buyer gifts for the showroom floors, press welcome kits for invited editorial teams, uniforms for the runway and presentation team, limited editions for closings, coordinated packaging for end customer gift boxes — that becomes an integral part of the brand experience.
From the Milan hub, Corp-Merch.IT coordinates the full programme for fashion brands, maisons, ateliers, showrooms, buyers, press and sponsors arriving at Milan Fashion Week Women: pre-press artwork adaptation, district producer selection (some of which serve the Quadrilatero della Moda maisons directly), pre-production physical sample and 48-hour response window between brief and structured proposal. The Milan base gives us direct access to the districts of Como (textile and silk), Scandicci (leather and small leather goods), Maniago (steel mills and small hardware), Agordo and Valdagno (eyewear), Murano (glass for limited editions), Empoli (glass), Faenza (ceramics), Padova (technical cartotecnica), Capannori (Tuscan paper mills for FSC-certified paper), Vigevano (footwear) and Corridonia-Macerata (high-end footwear), so most of the production can stay on the Italian supply chain and respect brand lead times without resorting to intercontinental transport. For limited runs and buyer gifts we propose numbered bundles (50-300 pieces) with attached certificate, so every gift remains traceable.
For brands and maisons with an Italian VAT number, the invoice is issued through the Sistema di Interscambio (SdI) with 22% VAT in EUR; reverse charge for intra-EU buyers with a valid VAT number, split payment for public administration booths and Codice Destinatario or PEC for electronic delivery. For extra-EU buyers we can issue an invoice in EUR without Italian VAT under the applicable territorial rules, or a self-invoicing summary on request. For maisons subject to CSRD reporting (D.Lgs. 125/2024) we provide a sustainability sheet per PO with Scope 3 CO₂e estimates under the GHG Protocol on intra-regional legs.
Logistics to the Quadrilatero della Moda. Milan Fashion Week Women has headquarters at the Camera Nazionale della Moda Italiana in Via Gerolamo Morone 6, but the calendar is distributed across several city nodes (maison venues in the Quadrilatero della Moda, showrooms, Fieramilanocity Rho) and goods delivery follows loading windows coordinated with the Comune di Milano and the Camera Nazionale della Moda Italiana. For brands the consolidated practice is to deliver the bulk of material to the showroom itself, a Milan hotel (typically around Brera, San Babila or near Via Montenapoleone) or a nearby consolidation warehouse in the days before opening, and to keep a restock buffer within the operational team's reach for the peak days.
Scandicci leather cofanetti, FSC-certified paper sets with hot foil print, Maniago steel accessories and small leather goods coordinated with the collection colours, aimed at department store, multi-brand boutique and luxury e-commerce buyers. Production in the Tuscan and Veneto districts with customisable packaging per buyer, so the gift stays consistent with the brand positioning.
Coordinated boxes with branded notebook, coordinated fabric tote, small gadgets and welcome card for Italian and international fashion magazine editorial teams, stylists and influencers invited to runway shows and presentations. For trade magazines we offer premium gift boxes with attention to detail, personalised label and bilingual packing list addressed to the recipient.
Branded apparel for hostesses, models, dressers and runway team, with production in the Como, Prato and Vigevano districts. Labelling by role (front of house, backstage, hospitality) and by show, so the operational team can be dressed in a coordinated way without managing assembly on their own.
Technical cartotecnica cofanetti, coordinated totes, packaging for end customer closings and limited edition evening merchandise for runway and gala dinner closings. We normally reserve a separate reduced-run batch (50-300 pieces) with progressive numbering and attached certificate.
Lock down artwork, quantities, packaging and on-site recipient before starting production. The Quadrilatero della Moda venues (Via Montenapoleone, Via della Spiga, Via Manzoni, Via Sant'Andrea, Via Borgospesso) have rationed vehicular access and very tight ZTL restrictions; every delivery must be linked to a loading window confirmed by the host maison or showroom. For most brands it is safer to coordinate delivery to the showroom, a Milan hotel or a nearby consolidation warehouse, and to handle restocking with local express couriers in the agreed time slots.
For an Italian programme routed via Milan, shipments are consolidated and forwarded with BRT, SDA, GLS or DHL Express Italia with 24-48 hour windows across most Italian CAP codes. For programmes above 1,000 pieces we offer appointment delivery with phone pre-notice and, on request, on-site set-up by our staff. For limited runs and reserved gifts we coordinate transport with specialised carriers that handle batch traceability and delivery signature. For international buyers we can pre-clear cargo at Milano Malpensa and route the last mile through the same hub, so the goods flow is managed by a single team.
The invoice is issued in EUR with standard 22% VAT (reduced rates of 4%, 5%, 10% available for the product categories that allow them, such as publishing) and routed through the Sistema di Interscambio (SdI) of the Agenzia delle Entrate to the recipient code or PEC address of the buyer. Corp-Merch.IT is a registered Italian VAT operator, listed in VIES for intra-EU transactions, and handles reverse charge, split payment and self-invoicing for public administration under Italian law. The certifications most often requested in the fashion space are OEKO-TEX Standard 100 on skin-contact textiles, GOTS on organic cotton, GRS on recycled polyester, FSC on paper and packaging, REACH SVHC declaration for pigments and inks, ISO 9001/14001/45001 of the producer. On request, we integrate verifiable environmental claims on the label, product sheet and brand sustainability report.
Ten to twelve weeks is the safest window to secure product choice and decoration methods. For limited editions and leather cofanetti it is best to extend the window to 12-14 weeks to manage leather work and reduced run. Tighter programmes are possible only after stock, decoration methods and venue access have been confirmed.
Only after the host maison or showroom has confirmed the loading window, vehicular access and named recipient. The Quadrilatero della Moda ZTL is very tight and many brands coordinate delivery to a nearby hotel or consolidation warehouse, and handle showroom restocking with local express couriers in the agreed time slots.
Yes. Buyer gifts, press welcome kits, showroom uniforms and limited editions can be packed and labelled as separate batches, linked to each brand or each buyer and to each delivery point. For multi-boutique programmes we replicate the batches and consolidate into crates labelled by logistics node.
No. Corp-Merch.IT is an independent external B2B supplier that helps fashion brands, maisons, ateliers, showrooms, buyers, press and sponsors prepare their own merch for the week. It does not organise, sponsor or represent Milan Fashion Week Women, the Camera Nazionale della Moda Italiana, the Comune di Milano, the participating maisons or showrooms.
Corp-Merch.IT is an independent external B2B supplier for companies participating in Milan Fashion Week Women. This page helps fashion brands, maisons, ateliers, showrooms, buyers, fashion magazine editorial teams, stylists, influencers and corporate sponsors prepare their own merch for the week. It does not represent the Camera Nazionale della Moda Italiana, the Comune di Milano, the participating maisons, showrooms or buyers, or the event sponsors.