Milano Fashion Week Men · CNMI · two annual editions
For the maisons and luxury brands that show menswear in the two annual editions of the Milan men’s week, the showrooms that accompany the calendar with capsule and pre-collection presentations, the international buyers of the global department stores and concept stores, the media partners and trade journalists, the technical sponsors of the runway shows and presentations, the fashion academies and emerging talents that participate in the calendar — runway show programs, limited editions for showroom hospitality, gifts for top buyers, welcome packs for international market delegates, welcome kits for academy talents — delivered in time for the opening of the Italian menswear calendar and the satellite calendar that touches the temporary showrooms in the luxury districts of Milan (Quadrilatero della Moda, Brera, Porta Venezia).
Milano Fashion Week Men is the Italian menswear calendar that the Camera Nazionale della Moda Italiana organises twice a year with the Italian and international maisons and luxury brands, with a packed calendar of runway shows, capsule collection presentations, pre-collection previews, open showrooms, press meetings, industry panels, sector recognition awards (including the Pitti Uomo prize, the Who’s on Next prize, the Camera Moda Fashion Trust Grant) and attention to emerging talents of the Italian fashion academies (IED, NABA, Accademia di Costume e di Moda, Politecnico di Milano). The event is conceived as a public synthesis of the work that CNMI carries out year-round supporting the Italian fashion sector, and is addressed both to the professional community of the sector (buyers, journalists, stylists, photographers) and to the cultured public that follows the Milan fashion calendar. Milano Fashion Week Men is twinned with the other international menswear fashion weeks (Pitti Uomo in Florence, Paris Fashion Week Men, London Fashion Week Men) and has progressively integrated the component of sustainability and training, with attention to the themes of circularity, innovative materials and supply-chain transparency.
For a merchandising programme around the Italian menswear calendar, Corp-Merch.IT manages from its operational hub the full chain: reception of the master graphic files of the maison, the brand or the technical sponsor (AI, EPS, PDF/X-4 with CMYK images at 300 dpi, FOGRA39 colour profile for printing, Pantone for textile and cartotecnica materials), adaptation for the different personalisation techniques (water-based screen printing on GOTS-certified organic cotton for limited editions, sublimation printing on Como silk for the hospitality foulards, computerised embroidery on Scandicci calfskin for small leather goods, hot stamping on FSC-certified paper for the runway show programs, laser engraving on Maniago stainless steel for the metallic accessories, customised glazing on Faenza ceramics for the collector editions), physical pre-production sample with Pantone colour map and technical sheet, production on Italian supply chains (Como textile, Scandicci leather, Maniago steel, Faenza ceramics, Murano glass for limited editions, Fabriano paper for the runway show programs) and delivery to Fieramilanocity, MiCo, Palazzo della Moda, the maison showroom or the reference hotel of the delegation on slots confirmed by the CNMI direction.
The audience of the Italian menswear calendar is a combination of international buyers of the global department stores and concept stores (Selfridges, Harrods, Galeries Lafayette, Saks Fifth Avenue, Bergdorf Goodman, Lane Crawford, Isetan, Lotte, Shinsegae, SKP, Tsum) that follow the runway show calendar and the pre-collection presentations, fashion journalists (Vogue Italia, L’Uomo Vogue, GQ Italia, Vanity Fair Italia, Io Donna, Corriere della Sera, La Repubblica, Il Sole 24 Ore, Financial Times, Vogue International, Business of Fashion) that cover the runway show calendar, stylists and creative directors that accompany the maisons and brands, media partners and broadcasters of the sector (Sky TG24, Rai Cultura, Sky Arte, Mediaset Infinity) that follow the calendar, technical sponsors of the runway shows and presentations (watchmaking, jewellery, accessories, perfume brands) that accompany the calendar with their own representation programme, emerging talents of the fashion academies that participate as accredited or with their own shows, and delegates of the international menswear markets that arrive for the opening and closing days. For each of these actors Corp-Merch.IT operates as an external B2B supplier, on the brief of the client, without any role of representation of CNMI, the maisons, the brands, the international buyers or the media partners of the sector.
A recurring case for maisons that accompany the calendar with their own merchandise programme is the limited edition that the maison distributes on the occasion of the runway show or the capsule presentation, often in a low print run and with a format coordinated with the collection presented or the season theme. For these jobs we propose a neutral graphic base coordinated with the maison identity manual (brand codes, dominant palette, season claim, collection identification codes), declined on a set of coherent articles (Como silk foulard with coordinated graphics, GOTS-certified organic cotton shopper, Scandicci calfskin small leather goods, room fragrance coordinated with the collection, thermal drinkware in a neutral palette) and we add in a second wave the specific details of the collection presented (addicted, year, claim, campaign photo) on a limited print run reserved for the accredited public of the runway show or presentation. For technical sponsors of the runway shows that wish a coordinated merchandising with the season partnership we propose sets where the institutional colours of the sponsor become the graphic base, with application of the logo and the payoff in a controlled and certified print run.
Most of the maisons, luxury brands and publishing groups that run a merch programme for the Italian menswear calendar coordinate their Italian operations from the Milan hub, where the communication agencies, the graphic studios, the fine tailors, the leather laboratories and the personalisation partners converge. The Milan hub allows us to consolidate the maison or brand graphic files and the Pantone references with the brand team, run the physical pre-production sample on the Italian supply chains (Como textile, Scandicci leather, Maniago steel, Faenza ceramics, Murano glass, Fabriano paper) and ship the lot to Fieramilanocity, MiCo, Palazzo della Moda, the maison showroom or the reference hotel of the delegation on a very short courier window, twenty-four-forty-eight hours from the Lombard capital. For programmes that combine an Italian maison with an international distribution partner we manage bilingual materials (Italian and English at minimum) and, on request, full multilingual release with translations aligned to ISO 17100.
The Milano Fashion Week Men window is concentrated and must be prepared against a calendar that includes the Fieramilanocity and Palazzo della Moda setup days that open the previous Thursday, the runway show and presentation days of the official calendar, the satellite calendar of the temporary showrooms in the luxury districts of Milan (Quadrilatero, Brera, Porta Venezia), the off-calendar events in art galleries and museums of the city, the sector recognition awards and the CNMI closing evening. For maisons and brands the gap between the confirmation of the presentation calendar and the opening of the week is normally less than ten weeks, and any object that must be at the runway show backstage, at the maison showroom or at the reference hotel of the delegation for the first day must be closed and shipped at least one week before the opening. We work backwards from that moment: production must close two-three weeks before the opening; the courier slot must be booked for the Thursday or Friday of the event week; the addressee list must be finalised at the same time as the runway show and presentation calendar confirmation; the details of the collection or capsule presented add only a small reprint to an already produced neutral graphic base.
For Italian clients with VAT number the invoice is issued through the Exchange System (SdI) of the Agenzia delle Entrate with application of 22% VAT in EUR; reduced rates of 4%, 5% or 10% available on the categories of products that allow them (publishing, art objects, limited-edition art prints). Reverse charge for intra-EU buyers registered with VIES, split payment for public administration entities, destination code or PEC for electronic invoice delivery. For clients subject to CSRD reporting (D.Lgs. 125/2024, which transposes Directive (EU) 2022/2464) we provide a sustainability sheet per order with Scope 3 CO₂e estimate according to the GHG Protocol Corporate Value Chain on the Milan-Lombardy route and from the production supply chains indicated.
Como silk foulards with graphics coordinated with the collection, GOTS-certified organic cotton shoppers, Scandicci calfskin small leather goods, room fragrances coordinated with the capsule presented and thermal drinkware in a neutral palette for showroom hospitality and top buyers of the Italian menswear calendar.
Technical cartotecnica for runway show programs in FSC-certified paper with staple or milled binding, bilingual collection booklets Italian/English, material technical sheets, typographic invitations in limited run and binders for presentation at the official calendar and in post-event deliveries to buyers and press.
Coordinated objects for stylists that accompany the maisons, fashion journalists of the calendar, technical sponsors of the runway shows and delegates of the international markets: limited editions in Faenza ceramics, Scandicci calfskin small leather, Maniago stainless steel accessories, Murano glass editions for collectors, room fragrances coordinated with the collection.
Notebooks in FSC-certified paper, thermal drinkware coordinated with the event palette, premium pens, Scandicci calfskin card holders and premium gift boxes destined for buyers of the global department stores and concept stores, delegates of the international menswear markets and emerging talents of the fashion academies (IED, NABA, Accademia di Costume e di Moda, Politecnico), delivered by name and booked in advance.
Before starting production, graphics, quantities per addressee, packaging and named receiving point must be confirmed. The final delivery address is defined close to the week against the calendar issued by the CNMI direction and the marketing lead of each maison or technical sponsor: Fieramilanocity has its main entrance on Viale Scarampo and regulated loading bays; MiCo has distinct access for the public, delegations and loads; Palazzo della Moda on Via Savona has an operational loading bay with height limits; the maison showrooms and ateliers in the Quadrilatero della Moda, Brera and Porta Venezia have their own access and constraints that must be coordinated with the respective contacts. The Milan Area C ZTL and the height limitations of the loading bays of the historical palaces condition the access of couriers, and for this reason most teams opt for early-morning deliveries or after 19:30, when heavy vehicles are readmitted in the central ZTL areas.
For an Italian programme routed via Milan, deliveries are consolidated at the hub and shipped to Fieramilanocity, MiCo, Palazzo della Moda, the maison showroom or the reference hotel of the delegation on twenty-four-forty-eight hour windows via BRT, SDA, GLS or DHL Express Italy, by appointment for venues that require telephone notice. For programmes above 1,000 pieces we offer appointment delivery with telephone notice and, on request, on-site installation by our staff at the showroom, the runway show backstage or a staging hotel. For materials that require controlled environmental conditions (silk, leather, ceramics, glass) we coordinate climate-controlled transport with specialised partners. For welcome kits destined for delegates of the international markets we manage multilingual labelling (Italian, English, French, German, Spanish, Russian, Arabic, Japanese, Korean, Chinese) and tamper-evident bag packaging with bilingual packing list in the name of the addressee.
For programmes that involve international partners — foreign maisons, buyers of the global department stores and concept stores, European media partners of the sector, international fashion publishing groups — we offer a welcome and logistical accompaniment service that covers the transfer from Malpensa or Linate, coordination with the Milan accommodation facility of the Quadrilatero and Brera and management of dinners in the restaurants of the historic centre. For those who wish a continuous presence also in the satellite calendar of the temporary showrooms in the luxury districts of Milan we replicate the service on the whole calendar with a single operational contact and a dedicated MOQ price list.
Ten-twelve weeks before the opening of the week is the safest window for production in Italy and delivery to Fieramilanocity, MiCo, Palazzo della Moda or the maison showroom. Eight-nine weeks work when the product mix is simple, the maison graphic is already approved and the quantities are already defined. For programmes that combine the official calendar with the satellite calendar of the temporary showrooms we replicate the lots on both windows with a single operational contact.
Only after the CNMI direction or the maison contact confirms the setup window, the loading lane and the named addressee. Fieramilanocity has its main entrance on Viale Scarampo and regulated loading bays; MiCo has distinct access for the public, delegations and loads; the maison showrooms and ateliers have their own access and constraints that must be coordinated with the respective contacts. Most teams opt for early-morning deliveries or after 19:30, when heavy vehicles are readmitted in the central ZTL areas.
Yes. The limited editions for showroom hospitality, the runway show programs, the gifts for top buyers and stylists, the welcome packs for delegates of the international markets and for the academy talents can be packed and labelled as separate lots, with distinct delivery addresses if the maison manages more than one runway show or presentation in the week calendar or if the technical sponsor wishes a differentiated delivery between the maison office and the reference showroom. For programmes that involve more maisons we replicate the lots per maison and consolidate in labelled crates per logistical node.
No. Corp-Merch.IT is an external and independent B2B supplier that helps maisons, luxury brands, showrooms, technical sponsors, international buyers, media partners of the sector and academy talents prepare their own merch around the Italian menswear calendar. It does not organise, sponsor or represent Milano Fashion Week Men, the Camera Nazionale della Moda Italiana (CNMI), the maisons, the brands, the international buyers or the media partners of the sector.
Corp-Merch.IT is an external and independent B2B supplier for maisons, luxury brands, showrooms, technical sponsors, international buyers, media partners of the sector and academy talents that participate in the Italian menswear calendar. This page helps these subjects prepare their own merch around the menswear calendar. It does not represent Milano Fashion Week Men, the Camera Nazionale della Moda Italiana (CNMI), the maisons, the brands, the international buyers or the media partners of the sector.