National sport calendar · Sport e Salute + federations
For the National Sport Federations and Associated Sport Disciplines recognised by CONI, the professional clubs of the main sports (football, basketball, volleyball, rugby, cycling, athletics, swimming, gymnastics, fencing, tennis), the Olympic and Paralympic teams preparing for the Games, the technical sponsors of the National teams and the Leagues, the broadcasters and media partners that accompany the Italian sport calendar with their own merchandise programme — uniforms for technical staff and volunteers, kits for the stages of the competitive calendar, gifts for teams and delegations, welcome packs for athletes of the federal academies — delivered in time for the opening of the sport events and the stages held in stadiums, sports halls and venues spread across the national territory.
Sport Festival Italia — intended as the national calendar of sport events recognised by CONI and promoted by Sport e Salute SpA in coordination with the National Sport Federations, the Associated Sport Disciplines and the recognised Sport Promotion Bodies — covers the entire solar year with events distributed across the different disciplines, from team sports (football, basketball, volleyball, rugby) to individual sports (athletics, swimming, cycling, tennis, fencing, gymnastics, rhythmic gymnastics, sailing, rowing, canoeing), from winter disciplines (alpine and Nordic skiing, biathlon, skating, curling) to Paralympic disciplines (athletics, swimming, wheelchair basketball, wheelchair fencing). For companies that accompany the teams and the events with their own merchandise programme, Corp-Merch.IT manages from its operational hub the full chain: reception of the master graphic files of the Federation, the club or the technical sponsor (AI, EPS, PDF/X-4 with CMYK images at 300 dpi, FOGRA39 colour profile for printing, RAL and Pantone for materials), adaptation for the different personalisation techniques (water-based screen printing on GOTS-certified organic cotton for technical uniforms, sublimation printing on technical fabrics for sports apparel, computerised embroidery on polo and sweatshirts for staff, hot stamping on FSC-certified paper for catalogues and booklets, laser marking on Maniago stainless steel for small technical hardware, customised glazing on Faenza ceramics for stage awards and small prizes).
The audience of the Italian sport calendar is a combination of National team athletes who follow the World Cup, European and World Championship stages and federal events, professional and amateur clubs that manage merchandising for their fans and for stadium hospitality, federal executives who follow the institutional calendar, technical and institutional sponsors that accompany the events with their own representation programme, media partners and broadcasters (RAI, Sky Sport, DAZN, Eurosport) that set up mobile studios near the venues, fans and event public that attend as paying spectators or accredited, and delegations of international Federations (FIFA, UEFA, World Athletics, FINA) that arrive for the Italian stages. For each of these actors Corp-Merch.IT operates as an external B2B supplier, on the brief of the client, without any role of representation of CONI, Sport e Salute SpA, the National Sport Federations, the professional clubs, the broadcasters or the technical sponsors.
A recurring case for National Sport Federations that accompany the competitive calendar with their own merchandise programme is the kit for the World Cup or European and World Championship stages that the National team plays at home, often in high print runs and with a format coordinated with the season calendar. For these jobs we propose a neutral graphic base coordinated with the Federation identity manual (graphic identity, dominant palette, institutional claim, reference National team codes), declined on a set of coherent articles (t-shirts and polo for technical staff, sweatshirts for volunteers, kits for stadium hospitality, gifts for foreign Federation delegations, welcome packs for media partners and broadcasters) and we add in a second wave the specific details of the single stage (date, venue, opponent, event claim) on a limited print run reserved for the accredited public. For technical sponsors of the National teams that wish a coordinated merchandising with the sponsorship campaign we propose sets where the institutional colours of the sponsor become the graphic base, with application of the logo and the payoff in a controlled and certified print run.
Most of the National Sport Federations, the professional clubs and the technical sponsors that run a merch programme for the Italian sport calendar coordinate their Italian operations from the Rome hub (headquarters of CONI and the Federations) or from the Milan hub (headquarters of the professional Leagues and the technical sponsors), where the communication agencies, the graphic studios, the sports apparel producers and the logistical partners converge. The Rome-Milan hub allows us to consolidate the Federation or club graphic files and the Pantone references with the brand team, run the physical pre-production sample on the Italian supply chains (Como silk for silk, sports apparel of the Venetian and Marches districts, Scandicci small leather, Maniago stainless steel for technical accessories, Faenza ceramics for awards, Fabriano paper for catalogues) and ship the lot to the stadium, the sports hall or the stage venue on a very short courier window, twenty-four-forty-eight hours from the reference capital. For programmes that combine an Italian Federation with an international partner we manage bilingual materials (Italian and English at minimum) and, on request, full multilingual release with translations aligned to ISO 17100.
The Italian sport calendar window is distributed across the whole solar year and must be prepared against a calendar that includes the federal opening events of the season (September-October), the World Cup and European stages (November-March), the end-of-season events (May-June), the summer athletics and swimming events (July-August) and the winter disciplines (December-March). For Federations and clubs the gap between the confirmation of the competitive calendar and the opening of the event is normally less than ten weeks, and any object that must be at the stadium, the sports hall or the federal centre for the first day must be closed and shipped at least one week before the opening. We work backwards from that moment: production must close two-three weeks before the event; the courier slot must be booked for the Thursday or Friday of the event week; the addressee list must be finalised at the same time as the race calendar confirmation; the details of the single stage add only a small reprint to an already produced neutral graphic base.
For Italian clients with VAT number the invoice is issued through the Exchange System (SdI) of the Agenzia delle Entrate with application of 22% VAT in EUR; reduced rates of 4%, 5% or 10% available on the categories of products that allow them (publishing, art objects, limited-edition art prints). Reverse charge for intra-EU buyers registered with VIES, split payment for public administration entities and recognised Federations, destination code or PEC for electronic invoice delivery. For clients subject to CSRD reporting (D.Lgs. 125/2024, which transposes Directive (EU) 2022/2464) we provide a sustainability sheet per order with Scope 3 CO₂e estimate according to the GHG Protocol Corporate Value Chain on the Rome-Milan route and from the production supply chains indicated.
Branded technical apparel (t-shirts in GOTS-certified organic cotton, piqué polo, cotton-fleece sweatshirts, coordinated windbreakers) for the Federation technical staff, the event volunteers and the venue welcome staff, with computerised personalisation (embroidery and sublimation printing) and coordinated cut by role and size.
Coordinated objects for stadium and sports-hall hospitality, kits for foreign Federation delegations and international bodies (FIFA, UEFA, World Athletics, FINA) and awards for National team athletes: Scandicci small leather, Maniago stainless steel objects for small technical hardware, limited editions in Faenza ceramics for stage awards.
T-shirts, sweatshirts, scarves and branded caps in the colours of the National teams or the club for sale in the fan shops and distribution to the event public, with OEKO-TEX Standard 100 certification on skin-contact textiles, GOTS or GRS fibres on request, and plastic-free packaging for deliveries to the points of sale.
Notebooks in FSC-certified paper, thermal drinkware coordinated with the event palette, premium pens, branded power banks and premium gift boxes destined for the media partners (RAI, Sky Sport, DAZN, Eurosport), the accredited broadcasters and the delegates of the international Federations, delivered by name and booked in advance in coordination with the event press office.
Before starting production, graphics, quantities per addressee, packaging and named receiving point must be confirmed. The final delivery address is defined close to the event against the calendar issued by the Federation or club and the marketing lead of each technical sponsor: the Serie A stadiums (San Siro, Olimpico, Allianz Stadium, Diego Armando Maradona, Artemio Franchi, Renato Dall’Ara, Luigi Ferraris, Gewiss Stadium, Via del Mare, Mapei Stadium) have their own access and constraints that must be coordinated with the individual operations contacts; the sports halls (Palazzo dello Sport in Roma, Mediolanum Forum in Assago, Unipol Arena in Bologna, Allianz Cloud in Milano, Pala Alpitour in Torino) have their own loading bays and windows; the national federal centres (Centro di Preparazione Olimpica Giulio Onesti in Roma, Centro Federale di Tirrenia, Centro Federale di Ostia) have access regulated by the respective directions. The ZTL of the historic centres of the cities hosting the events and the height limitations of the stadium loading bays condition the access of couriers, and for this reason most teams opt for early-morning deliveries or after 19:30, when heavy vehicles are readmitted in the central ZTL areas.
For an Italian programme routed via Rome-Milan, deliveries are consolidated at the hub and shipped to the stadium, the sports hall or the federal centre on twenty-four-forty-eight hour windows via BRT, SDA, GLS or DHL Express Italy, by appointment for venues that require telephone notice. For programmes above 1,000 pieces we offer appointment delivery with telephone notice and, on request, on-site installation by our staff at the stadium, the sports hall or a staging hotel. For materials that require controlled environmental conditions (technical apparel in technical fabrics, small leather, ceramics, steel) we coordinate climate-controlled transport with specialised partners. For welcome kits destined for the delegates of the international Federations we manage multilingual labelling (Italian, English, French, German, Spanish, Russian, Arabic) and tamper-evident bag packaging with bilingual packing list in the name of the addressee.
For programmes that involve international partners — foreign Federations, international sport bodies (FIFA, UEFA, World Athletics, FINA), European broadcasters and media partners that follow the Italian competitive calendar — we offer a welcome and logistical accompaniment service that covers the transfer from Fiumicino or Malpensa, coordination with the accommodation facility of the city hosting the event and management of dinners in the restaurants of the historic centre. For those who wish a continuous presence also in the calendar of federal events throughout the year we replicate the service on the whole calendar with a single operational contact and a dedicated MOQ price list.
Ten-twelve weeks before the event is the safest window for production in Italy and delivery to the stadium, the sports hall or the federal centre. Eight-nine weeks work when the product mix is simple, the Federation graphic is already approved and the quantities are already defined. For programmes that combine the competitive calendar with the federal events throughout the year we replicate the lots on both windows with a single operational contact.
Only after the Federation or club confirms the setup window, the loading lane and the named addressee. The Serie A stadiums and the sports halls have their own access that must be coordinated with the operations contacts; the national federal centres have access regulated by the respective directions. Most teams opt for early-morning deliveries or after 19:30, when heavy vehicles are readmitted in the central ZTL areas.
Yes. The technical staff uniforms, the volunteer kit, the gifts for athletes and executives, the fan apparel, the kits for the media partners and broadcasters and the welcome packs for the international Federation delegations can be packed and labelled as separate lots, with distinct delivery addresses if the Federation manages more than one stage in the competitive calendar or if the technical sponsor wishes a differentiated delivery between the National team office and the reference stadium. For programmes that involve more Federations we replicate the lots per Federation and consolidate in labelled crates per logistical node.
No. Corp-Merch.IT is an external and independent B2B supplier that helps National Sport Federations, professional and amateur clubs, National team athletes, technical sponsors and media partners prepare their own merch around the Italian sport calendar. It does not organise, sponsor or represent Sport Festival Italia, Sport e Salute SpA, CONI, the National Sport Federations, the professional clubs, the broadcasters or the technical sponsors of the events.
Corp-Merch.IT is an external and independent B2B supplier for National Sport Federations, professional and amateur clubs, National team athletes, technical sponsors and media partners that participate in the Italian sport calendar. This page helps these subjects prepare their own merch around the calendar events. It does not represent Sport Festival Italia, Sport e Salute SpA, CONI, the National Sport Federations, the professional clubs, the broadcasters or the technical sponsors of the events.