Merger announcement playbook
How a M&A / corporate finance client in Italy executed a real end-to-end program — from RFQ to proof, production, QC and on-site delivery. Anonymised but representative figures for a program coordinated from the Milano hub.
When to use this playbook
The work covers the M&A / corporate finance sector in Italy with pan-European presence. Procurement is led by an internal category manager, with brand and marketing approval gates on artwork and Pantone matching Delta-E below 2.5. NDA signed before brief share; electronic invoicing via IVA 22% via SdI (Sistema di Interscambio). Use when an M&A transaction is being announced and physical artefact reinforces the corporate-communication memo. Multi-region (HQ employees, satellite offices, customers, analysts).
Step-by-step timeline
T-30: NDA-protected brief locked with CFO and head of comms; transitional brand applied to all art; kit list sized to 800-5,000 recipients. T-21: production at audited supplier. T-7: split-shipment to 6-30 destinations under embargo. T-1: kits at all destinations, sealed in 'do not open until 9am local'. T0: simultaneous open at 9am local time matching the press-release embargo.
Outcomes and KPIs
Outcomes: zero embargo breach (verified via timestamped opens); 95%+ employee on-time receipt; press coverage references the artefact in 15-40% of articles; customers report kit on LinkedIn within 24h, fuelling organic announcement reach. Cost per recipient EUR 35-90. Approval cycle compressed from a typical 4 weeks to 11 business days. Defect rate below 0.4% on inspected units. Payment Net 30/45 via SEPA after receipt; full IVA 22% via SdI (Sistema di Interscambio)-compliant invoice issued on delivery day.
Pricing and lead times — Italy
All quotes in EUR excluding IVA 22%. Tier pricing on MOQ 50/100/250/500 units, with quantity breaks at 1,000+ and 5,000+. Standard lead times 7-10 business days from artwork sign-off, rush 4-6 days at +30-40%. Production coordinated from the Milano hub with BRT/SDA/DHL Express Italy nationwide; direct-to-office, direct-to-event and direct-to-home distribution supported.
FAQ
Can we see the actual brand name?
No — cases are anonymised under NDA. Named references after mutual NDA in the shortlist phase.
Are these real numbers?
Yes, anonymised but proportionally accurate (quantities, EUR ranges, lead times).
Can you replicate this for our company?
Yes — the same approach scales from 50 to 50,000 units, with price tiers documented upfront.
Do you handle electronic invoicing?
Yes — fully supported.
Who is the main point of contact?
A dedicated account manager at our hub, single email/phone for contract duration.