Public listing playbook — IPO / direct-listing day merch
How a Italy-headquartered company packaged the IPO/direct-listing day moment — bell-ringing kit, employee commemorative and analyst/investor mailers.
Profile
A public listing day is a one-take moment. The playbook for Italy-headquartered issuers covers four streams: the bell-ringing kit (50–150 units, top-grade, photographed), the employee commemorative (1,000–10,000 units, every employee), the analyst/investor mailer (200–800 units, named) and the post-listing customer thank-you (300–2,000 units). Pricing EUR excluding IVA 22%, invoiced via SdI, production hub Milano. Every item has to clear legal pre-announcement.
Workflow and contractual concerns
Workflow: Investor Relations owns the analyst mailer, People owns the employee commemorative, Communications owns the bell-ringing kit, Legal blesses everything pre-announcement. Concerns: pre-announcement file confidentiality, ship-to thousands of employee home addresses on listing day, premium-grade bell-ringing kit photographed without distortion.
Pricing — Italy
EUR pricing excluding IVA 22% via SdI. MOQ tier 100/500/1000. Lead 5-10 days, rush +35%. Production hub: Milano.
FAQ
What is the minimum order?
No fixed minimum — for screen and embroidery economies start at 50+ units; DTF and UV print from 1 unit.
How long is production?
Standard 5-8 working days, rush +35% delivers in 3-5 days.
What payment terms?
50/50 for new clients, net-30 from order 4, net-60 for enterprise with credit insurance.
Do you sign NDA?
Yes — mutual NDA is standard for product launches, M&A and confidential campaigns.
Can you ship abroad?
Yes — we ship within the EU and to the UK, US, GCC and CIS via tracked carriers.