Seasonal collection

Category overview

We offer a wide range of branded merch in this category:

• Christmas
• Easter
• summer
• back-to-school
• Black Friday
• Valentine

Italia e contesto UE

Italian and EU context. Standard VAT rate in Italia is 22% for merch products and gadgets — 10% applies to hospitality and tourism, 5% to packaged food, 4% to books and print. Since 2019 B2B electronic invoicing is mandatory via SdI (Sistema di Interscambio) operated by Agenzia delle Entrate — full integration with client ERP (SAP, Zucchetti, TeamSystem, Aruba, Fatture in Cloud). Italian is the default language on invoices and labels; English standard in international docs. Garante per la Protezione dei Dati Personali requires GDPR (Reg. UE 2016/679) + D.Lgs 196/2003 (Codice Privacy) compliance when collecting employee data for merch programs (names, numbers, size preferences). GOTS, GRS, FSC, OEKO-TEX Standard 100 certificates honoured across the EU — for food-contact products Regulation (EC) 1935/2004 also applies. The Christmas, Easter, summer categories fall under these regulations and we work in full compliance.

Prezzi e listini

Pricing and financial framework. We quote in EUR with 22% VAT (standard rate). For enterprise clients we offer framework agreements with volume discount tiers — from 5% at EUR 50,000 annually to 15% at EUR 500,000 annually. Payment by proforma invoice 50% deposit + 50% before dispatch for new clients; for recurring B2B clients payment terms 30-60 days. We accept SEPA bank transfers (EUR), payment cards via Stripe, Satispay, instant bank transfer, PagoPA for public sector. Since 2019 all B2B invoices are issued mandatorily via SdI. For Christmas, Easter, summer categories standard price tiers apply — 10-50 EUR net per piece for basic products, 50-200 EUR net for premium gifts.

Tempi di realizzazione

Lead time. Standard cycle for Christmas, Easter, summer — 5-8 working days (digital proofing + production + control + delivery). For projects with extensive personalisation (Pantone embroidery, debossing, name-personalised digital print) — 10-15 working days. For Asia imports (production + sea freight + customs clearance at Genova, La Spezia or Trieste) — 8-12 weeks. During the autumn season (September-November) and pre-Christmas period (November-December) timelines extend by 1-2 weeks. For recurring B2B clients we maintain a 10% warehouse buffer — recommend quarterly planning ahead.

Pianificazione stagionale

Seasonal planning. Italia has strong B2B merch seasons — January-February (new year inauguration, annual plans), April-May (Easter, Mother's Day), June (end of school year, summer collection launches), September (back-to-school, trade shows), October-November (conferences, Q4 launches), December (festa di San Nicola, Christmas, Black Friday). Onboarding programs for new employees are most often launched in January and September. For Christmas, Easter, summer categories the customer campaign calendar should be synchronised 6-8 weeks ahead to avoid production and delivery delays.

Spedizione e logistica

Shipping and logistics. Central warehouse in Milano (Certosa district). Shipping via BRT, DHL Italy, GLS Italy, SDA, Poste Italiane, UPS Italy, FedEx. Delivery time in Italia 24-48 hours, in EU 3-5 days, outside EU 5-10 days. We deliver multi-address (e.g. to company branches in multiple cities) with individual packaging per address. For Christmas, Easter, summer the standard packaging is cardboard boxes with paper filling for transport protection.

What it is

Category Christmas is among the most frequently ordered in Italian B2B merch — Corp-Merch annual volume covers tens of thousands of pieces for enterprise and SME clients. Christmas in the branded version combines functionality, brand aesthetics and durability — each piece passes AQL and visual inspection before packing.

For B2B clients in Italia we offer Christmas in variants matched to the brief — Pantone colours, certificates (GOTS, GRS, FSC, OEKO-TEX), eco and premium gift packaging. Christmas is available from the local Milano warehouse and in dedicated versions (production per client brief, 5-8 week lead time).

Italian and European brands in the Christmas category offer different quality tiers — economy, mid and premium; we match them to client budget and requirements. Each project in Christmas goes through digital proofing (PDF/X-1a) and a physical pre-production sample before launching the full run.

Christmas is the most frequently ordered product in the Christmas category — popular in onboarding, event and loyalty programs across Italia. Easter in the branded version is a standard element of welcome packs for new employees and enterprise clients in Milano.

summer with the client logo works well in seasonal campaigns and ambassador programs — 5-8 week lead time. back-to-school is available in Pantone-accurate variants, with certificates and premium gift or eco packaging.

Black Friday accompanies Corp-Merch clients from the first brief to delivery, with a dedicated project owner. Selection of Valentine in the Christmas category is based on client brief specifications, warehouse availability and campaign calendar.

When to order

Christmas — summer collection available from March to August, 8 weeks ahead of first delivery. Christmas — autumn collection launched in August-September, delivery October-November.

Christmas — limited Christmas edition, brief in October, delivery first half of December. Christmas — warehouse rotation quarterly; minimum reasonable execution time 4-6 weeks for Christmas.

Christmas — spring collection launched in January-February with delivery in March-April. Calendar of Christmas is synchronised with the customer campaign calendar — brief 6-8 weeks before the premiere date.

Christmas — summer collection available from March to August, 8 weeks ahead of first delivery. Easter — autumn collection launched in August-September, delivery October-November.

summer — limited Christmas edition, brief in October, delivery first half of December. back-to-school — warehouse rotation quarterly; minimum reasonable execution time 4-6 weeks for Christmas.

Black Friday — spring collection launched in January-February with delivery in March-April. Calendar of Valentine is synchronised with the customer campaign calendar — brief 6-8 weeks before the premiere date.

Specification

Specification of Christmas — Pantone Coated/Uncoated for brand colours, min. 300 dpi for bitmaps, AI/EPS/SVG files for logo. Materials of Christmas — OEKO-TEX Standard 100 certificates, optionally GOTS for organic cotton or GRS for recycled polyester.

Decoration of Christmas — Pantone Aqua screen-printing (water-based inks), DTF, computer embroidery with Madeira Polyneon — AQL 1.0-2.5 control. Packaging of Christmas — cardboard boxes with paper or EPS filling; multi-language labels IT/EN/DE.

Dimensional tolerances of Christmas — ±2 mm for textiles, ±0.5 mm for gadgets, ±1 mm for premium packaging. Colour standards of Christmas — Pantone Coated for glossy paper print, Pantone Uncoated for matte paper; ICC FOGRA39 profiles.

Specification of Christmas — Pantone Coated/Uncoated for brand colours, min. 300 dpi for bitmaps, AI/EPS/SVG files for logo. Materials of Easter — OEKO-TEX Standard 100 certificates, optionally GOTS for organic cotton or GRS for recycled polyester.

Decoration of summer — Pantone Aqua screen-printing (water-based inks), DTF, computer embroidery with Madeira Polyneon — AQL 1.0-2.5 control. Packaging of back-to-school — cardboard boxes with paper or EPS filling; multi-language labels IT/EN/DE.

Dimensional tolerances of Black Friday — ±2 mm for textiles, ±0.5 mm for gadgets, ±1 mm for premium packaging. Colour standards of Valentine — Pantone Coated for glossy paper print, Pantone Uncoated for matte paper; ICC FOGRA39 profiles.

Common mistakes

For Christmas a frequent mistake is underestimating quantities — for seasonal campaigns order +10-15% buffer. For Christmas a trap is choosing the wrong decoration technique — we always proof.

For Christmas a mistake is missing size specification in the brief — recommend 30% S / 35% M / 25% L / 10% XL split. For Christmas an issue is overlooking certificates required by the end client.

For Christmas a risk is missing Plan B for delivery — keep an alternative address. For Christmas the problem is brief submitted too late — minimum reasonable time is 4-6 weeks.

For Christmas a frequent mistake is underestimating quantities — for seasonal campaigns order +10-15% buffer. For Easter a trap is choosing the wrong decoration technique — we always proof.

For summer a mistake is missing size specification in the brief — recommend 30% S / 35% M / 25% L / 10% XL split. For back-to-school an issue is overlooking certificates required by the end client.

For Black Friday a risk is missing Plan B for delivery — keep an alternative address. For Valentine the problem is brief submitted too late — minimum reasonable time is 4-6 weeks.

Execution process

Step 1 — brief and specification: client sends the brief (goal, audience, quantities, budget, deadline), account manager prepares the technical specification in 1-2 working days. Step 2 — quote and sample selection: we prepare a EUR quote broken down by units, decoration technique, packaging and logistics; we send 2-3 physical samples in 3-5 days.

Step 3 — graphic design and proofing: the design studio prepares a product mockup, production file with bleeds and safety zones. Step 4 — approval and production: client approves the proof, we sign the order and proforma invoice (50% deposit), launch pre-production sample run.

Step 5 — serial production: after sample approval we launch full production (5-15 working days depending on category and technology). Step 6 — quality control: AQL inspection, visual check, decoration durability tests (washing, abrasion), packaging per brief.

Brief stage — client indicates Christmas as priority item in Christmas; account manager prepares specification in 1-2 working days. Quote stage — for Easter the quote includes unit price, decoration technique, packaging and logistics.

Proofing stage — for summer the design studio prepares visualisation + physical sample before launching the run. Production stage — back-to-school launched in serial production 5-15 working days after sample approval.

Quality control stage — for Black Friday AQL 1.0-2.5 inspection, durability tests (washing, abrasion), packaging per brief. Delivery stage — Valentine shipped from the Milano warehouse via BRT/DHL Italy/GLS/SDA/UPS Italy/FedEx with tracking number; delivery 24-48 hours in Italia.

Compliance and certificates

Inks used in Christmas — Pantone Aqua water-based (eco-class, OEKO-TEX), Plastisol (durable, intense colour). REACH compliance (EU Regulation 1907/2006) — no SVHC above 0.1% w/w.

RoHS compliance for electronics — limits on lead, mercury, cadmium, hexavalent chromium, PBB, PBDE. OEKO-TEX Standard 100 for decorated textiles — class I or II depending on use.

GOTS (Global Organic Textile Standard) for organic cotton — full traceability from field to finished product. GRS (Global Recycled Standard) for recycled polyester — minimum 20% recycled content, full supply chain traceability.

Christmas meets OEKO-TEX Standard 100 class II (articles in direct skin contact) — certificate on client request. Easter complies with REACH — no SVHC above 0.1% w/w.

Personalisation of summer uses inks and materials compliant with RoHS and LFGB for food-contact products. 22% VAT invoices for back-to-school — mandatory via SdI since 2019; full ERP integration.

Black Friday carries GOTS certificate for organic cotton or GRS for recycled polyester. GDPR + Italian Codice Privacy (D.Lgs 196/2003) for Valentine — employee data stored in EU infrastructure with data processing agreement on request.

Lifecycle

Short-term (1-3 months) — seasonal campaigns, events, product launches; standard order with 5-8 weeks lead time. Medium-term (3-12 months) — employee onboarding programs, ambassador programs; framework agreement recommended.

Long-term (1-3 years) — loyalty programs, continuous client merch, annual seasonal collection editions. Continuous improvement — product catalogue updated quarterly, new eco collections every 6 months.

Product lifecycle management — phases: selection, proofing, production, warehousing, distribution, aftercare. Sustainable lifecycle — recycled materials and certifications (GRS, GOTS, FSC), return program offered.

Short-term Christmas is used in event campaigns and product launches — 5-8 week lead time. Medium-term Easter powers onboarding and ambassador programs — quarterly rotation, 10% warehouse buffering.

Long-term summer is part of loyalty programs — framework agreement with 5-15% volume discounts. back-to-school in sustainable lifecycle — recycled materials (GRS, GOTS, FSC) and return program for used products.

Black Friday — continuous improvement: catalogue updated quarterly, new eco collections every 6 months. Valentine — after-sales support: claims processed in 3 working days, re-prints in 7-14 working days, returns of defective batches at our cost.

Frequently asked questions